Gift cards are a quick and easy choice for shoppers, especially when shoppers are having a difficult time finding the “perfect gift”, unfortunately, because gift cards are such an easy way to give gifts they can also be misinterpreted as lack of thoughtfulness. Change your customer’s mindset on gift cards from ‘a quick easy gift’ to the ‘perfect gift to give’ by personalizing your gift cards with these 5 tips.
1. Make it feel like a traditional gift that needs
to be unwrapped with gift card holders.
Examples of Purse Style Holders are from Bags & Bows.
2. Purchase gift cards featuring special
occasions and holiday graphics.
Examples of gift cards are from Target Corporation.
3. Create branded gift card templates for your
customers that they can download and print
from your website or print out in-store.
Examples of gift card templates are from Today’s Mama, Holiday Crafts
and Creations, and Haley’s Daily Blog (left-to-right).
Examples of gift card holders are from Silver Gift Card Boxes, Little
Trees Pop-up Gift Card Boxes, Zebra Gift Card Folders, from Bags &
Bows (left to right).
4. Let shoppers choose a gift card holder that
fits the receivers personality.
5. Create inexpensive gift baskets featuring
your store’s gift card to give your gift cards
a personal touch.
Examples of gift baskets are from Sister’s Suitcase Blog, Thirty
Handmade Days, and Jacolyn Murphy (left to right).