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Student Privacy and Self-Promotion in Social Media Education

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Students in higher education enter class with varying degrees of social media experience, skill, and comfort. Traditional age students that grew up with technology, often called “digital natives” (Prensky) use the Internet and social media with the same facility their instructors have navigating the Dewey Decimal system. However, these same students bring a sense of infallibility regarding online safety and privacy. Nontraditional-aged students possess diverse Internet-usage skill sets, but I have found them to be more aware of privacy issues. In three years of teaching social media, I have yet to meet a student who’s actually read Facebook’s privacy policy.

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Student Privacy and Self-Promotion in Social Media Education

  1. 1. Marketing ManagementAssociation Fall 2012Educators’ Conference STUDENT PRIVACY AND SELF-PROMOTION IN SOCIAL MEDIA EDUCATION Sara G. N. Kerr
  2. 2. Student Populations  Traditional Age  Non-Traditional – Digital Natives Aged Students – Naïveté regarding – More aware of Internet privacy and privacy concerns safety – Somewhat skeptical – Willingness to try of social media’s new digital tools role for them – Often miss the personally interconnectedness of social media tools9/18/2012 © Sara Geneva Noreau Kerr 2012 2
  3. 3. THE PRINCIPLE ISSUE IS BALANCING SAFETY AND SELF-PROMOTION.9/18/2012 © Sara Geneva Noreau Kerr 2012 3
  4. 4. Students must learn best practices of Internet safety and maintaining online privacy while harnessing the power of social media to establish their marketing expertise and find a job.9/18/2012 © Sara Geneva Noreau Kerr 2012 4
  5. 5. Internet Safety vs. Self Promotion: Key Issues  Fallacy that anything on the Internet is private  Utilizing basic common sense when establishing online accounts  Internet anonymity  Intellectual Property  Privacy legislation  Social media for self promotion9/18/2012 © Sara Geneva Noreau Kerr 2012 5
  6. 6. INTERNET SAFETY9/18/2012 © Sara Geneva Noreau Kerr 2012 6
  7. 7. The Fallacy of Privacy  Most students are surprised to learn that nothing is private on the internet or that nothing is every permanently deleted.  Pedagogy: – Use common sense when posting anything online – Employ unique passwords – Create non-identifying email accounts for online account registration – Disabling Facebook public searches9/18/2012 © Sara Geneva Noreau Kerr 2012 7
  8. 8. Internet Anonymity  Acceptance and knowledge of tracking and cookies varies widely among students.  Pedagogy: – Define tracking technology – Adjust each browser’s privacy settings – Utilize a proxy server, virtual private network (VPN), or private encryption service9/18/2012 © Sara Geneva Noreau Kerr 2012 8
  9. 9. Intellectual Property and Copyright  Students don’t know what they should cite or can freely use.  Pedagogy: – Creative Commons Licensing – The Gutenberg Project – APA and MLA reference rules for online sources9/18/2012 © Sara Geneva Noreau Kerr 2012 9
  10. 10. PrivacyLegislation  Privacy legislation, including SOPA and ACTA, awareness varies greatly among students.  Pedagogy – SOPA(Stop Online Privacy Act) • Protecting intellectual property or squelching free speech – ACTA(Anti-Counterfeiting Trade Agreement) • Standardization of IP rights enforcement – EU Data Protection Reform • Known colloquially as “the right to be forgotten”9/18/2012 © Sara Geneva Noreau Kerr 2012 10
  11. 11. SOCIAL MEDIA FOR SELF-PROMOTION9/18/2012 © Sara Geneva Noreau Kerr 2012 11
  12. 12. Just “Google Me”  Students and potential employers actively research one another online prior to meeting.  Students must learn to manage their digital brand.9/18/2012 © Sara Geneva Noreau Kerr 2012 12
  13. 13. Personal and Professional Branding  LinkedIn – More than a resume – Connecting across interest areas – Conducting employer research – Profile updates of industry news and personal achievements  Blogging – Display writing skills – Establish industry knowledge – Demonstrate analytical expertise9/18/2012 © Sara Geneva Noreau Kerr 2012 13
  14. 14. THANK YOUPlease see sara-kerr.comfor this presentation andthe complete positionpaper.

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