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The 5 Most Common AdWords Fails (& How To Fix Them)

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Looking at 5 of the most common mistakes I see in Adwords accounts and how to fix them.

Published in: Marketing
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The 5 Most Common AdWords Fails (& How To Fix Them)

  1. 1. The 5 Most Common AdWords Fails (& How To Fix Them)
  2. 2. 1. Broad Match Keywords
  3. 3. running shoes running trainers running club ladies shoes
  4. 4. +running +shoes shoes for running running shose cheap running shoes running shoe
  5. 5. “running shoes” women’s running shoes running shoes online running without shoes
  6. 6. [running shoes] running shoes women’s running shoes running shoes online
  7. 7. 2. Negative Keywords
  8. 8. £5206.26
  9. 9. [250l industrial floor paint] [apoxy floor paint for changing rooms] [burn off car park paint] [buy leyland heavy duty floor paint] PAINT
  10. 10. 3. Conversion Tracking
  11. 11. Micro Conversions Download Visit duration Macro Conversions Purchase Enquiry
  12. 12. 4. Ad Extensions
  13. 13. Sitelink Callout Review Location Structured snippet Price Call
  14. 14. 5. Remarketing
  15. 15. Remarketing Best Practices Exclude converters Use frequency capping Use text ad image ads Don’t be creepy!!
  16. 16. To recap… Avoid straight broad match keywords Use negative keywords Track conversions Use all available ad extensions Retarget your visitors
  17. 17. support.google.com/adwords facebook.com/groups/HelpWithAdwords sara@oneeyedcat.com

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