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The conference was great and featured a food truck entrepreneur, Wendy Centeno of Vchos who has leveraged Social Media to bring the traditional snack, Pupusas from her native El Salvador to 2 very popular food trucks that travel around L.A. I really wanted to try one because I love Pupusas. Imagine an empanada covered in a thick homemade gorilla hot pocket type of situation. Delicious!
The other presenter, Stacie De Armas. VP of Strategic Initiatives for Neilsen, stood out. No actually she was bright and shiny. She had gone to great lengths to outline new marketing data on Latina consumers and why they should be everyone's customer. She was so smart and her energy was fun and exciting. She talked with her hands which I really appreciated a lot. Her data was just so compelling and she told a very human story comprised of data analytics which was heart warming, inspiring and sincere. There are so many opportunities to reach this growing demographic of empowered decision makers.
Everyone at the conference was urging her to keep going even though her time was up. She was someone I am going to be thinking about over the week. She inspired me so much. As did the other presenter who was just great too.