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BrightonSEO - SEO+UX: It's a Match! Creating a Winning SXO Strategy

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SEO+UX: It's a Match!
Creating a Winning
SXO Strategy
Sara Fernández Carmona
International SEO Consultant
slideshare.net/SaraFernandezSEO
@sarafdez
Who am I?
by @sarafdez at #brightonseo
Understanding
User Experience
by @sarafdez at #brightonseo
“User Experience" encompasses
all aspects of the end-user's
interaction with the company, its
services, and its products.”
— Don Norman
and Jakob Nielsen,
NNgroup
by @sarafdez at #brightonseo
“No product is an
island. A product
is more than the
product. It is a
cohesive,
integrated set of
experiences.” —
Don Norman
by @sarafdez at #brightonseo
Let's start defining…
by @sarafdez at #brightonseo

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