As a Technical Communicator, you are responsible for an increasingly dynamic content experience. You are expected to contribute value through cross-functional and interdisciplinary functions, such as content strategy and quantitative analysis. Your content must enable more than break-fix, but engage users at every stage of the customer journey. There’s a lot to do! Learn how to incorporate engineering principles and quantitative measures into continuous content optimization. Benefits include better cross-departmental collaboration and content ROI that proves the value of a mature content experience.