Maximum Visibility with Shrink Sleeve Labels
When it comes to your company’s product, you want to maintain maximum visibility
so that your customers will keep coming back for more. Shrink sleeve labels offer
maximum visibility to help your product continue to stand out among the
competition. We previously discussed the benefits of utilizing shrink sleeve labels
for your product, but let’s take a closer look at gaining maximum visibility with your
shrink sleeve labels.
First, it is important to know the type of container you are labeling. Once you choose
the container, the label will easily follow. The dimensions that are used in shrink
sleeves are lay flat and cut height. To determine the lay flat size, measure your
container at its widest circumference. Once that is determined, a mathematical
formula will be used to determine the actual lay size of your container, which will
determine the appropriate size to fit the container.
Next, the cut height is determined by where you would like the label to finish. Do
you want it to cover the entire product? Do you want it to only cover part of the
container? Determine how much of the container you would like the shrink sleeve to
cover in order to determine the appropriate cut height. The choice is up to you.
The next most important thing to determine with your shrink sleeve label is the type
of film you would like to use for your product. Film choices for shrink sleeve labels
are determined by:
· Percentage of shrink needed
· Desired finish
· End user requirements
· Application considerations
· Sustainability initiatives
Before you choose a film for your product, it is important for the shrink percentage
needed to conform to the container to be calculated. The percentage is calculated by
determining the smallest diameter in contrast to the widest circumference, and is
needed to establish the cut height of your container. This information will help to
ensure your product’s label covers properly and provides the best visibility.
Create a Template
When it comes to designing your shrink sleeve label, the first thing you need to
determine is the location of the seam within the label – this is relevant to
orientation, graphics placement and application equipment. Types of perforations
and locations of seams vary based on the ease of opening, end use, and the film type
used for the label.
Once the lay flat, cut height, seam location and perforations are decided, a template
can be created based on the size. The template is the basic layout for artwork to be
inserted and will allow you to visualize the label concept in a flat space.
In many containers, there are areas within the label that can shrink up to 60 to 70%
of the original label size. As you might imagine, this can significantly impact your
graphic surface area. By knowing the amount the label will shrink, you can better
prepare your graphics for optimal visuals. Graphic departments will often block off
these areas within the template to indicate that artwork would be distorted in that
With these helpful tips you can gain optimal visibility for your product with shrink
sleeve labels. If you are ready to take the next step in marketing your product with a
shrink sleeve label, contact Fort Dearborn Company at (847) 357-9500.