Social media agencies vs

394 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
394
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social media agencies vs

  1. 1. Social media agencies vs. In-house social media JOUR 4210 Personal learning project Sara Alderman
  2. 2. Business type <ul><li>Small to medium size </li></ul><ul><li>20-100 employees </li></ul><ul><li>Already has some presence online </li></ul><ul><li>Deciding how to execute social media better </li></ul>
  3. 3. Decision Factors <ul><li>Time </li></ul><ul><li>Budget </li></ul><ul><li>Skill set </li></ul><ul><li>Involvement </li></ul><ul><li>Other </li></ul>
  4. 4. Time <ul><li>Social media agency </li></ul><ul><li>In-House </li></ul><ul><li>Out of sight, out of mind feeling </li></ul><ul><li>Send them the info and wait </li></ul><ul><li>Third party takes longer to post </li></ul><ul><li>Takes time out of someone’s day to post </li></ul><ul><li>Responding and monitoring </li></ul><ul><li>Creating info to put on the web </li></ul>
  5. 5. Budget <ul><li>Social media agency </li></ul><ul><li>In-house </li></ul><ul><li>One stop shop </li></ul><ul><li>Set amount of money </li></ul><ul><li>Larger portion of budget </li></ul><ul><li>Separate out parts of budget </li></ul><ul><li>Money amount varies month to month </li></ul><ul><li>Smaller portion of budget </li></ul><ul><li>Need contingency money </li></ul>
  6. 6. Skill Set <ul><li>Social media agency </li></ul><ul><li>In-house </li></ul><ul><li>Knowledgeable about social media </li></ul><ul><li>Know how to work metrics </li></ul><ul><li>Experienced with other clients </li></ul><ul><li>Knowledgeable about product service </li></ul><ul><li>Usually a recent grad or media director </li></ul><ul><li>Not knowledgeable in metrics </li></ul>
  7. 7. Involvement <ul><li>Social media agency </li></ul><ul><li>In-house </li></ul><ul><li>Must be sent content </li></ul><ul><li>Constantly monitoring pages </li></ul><ul><li>Not the only client </li></ul><ul><li>Content is easily created </li></ul><ul><li>Monitoring may not be constant </li></ul><ul><li>Only client </li></ul>
  8. 8. Other –pro’s <ul><li>Social media agency </li></ul><ul><li>In-house </li></ul><ul><li>Know how to deal with angry customers </li></ul><ul><li>Work with other people with different skills </li></ul><ul><li>Help build goals and give opinions </li></ul><ul><li>More control on content </li></ul><ul><li>Control on responses and giveaways for customers </li></ul><ul><li>Content is given one voice </li></ul>
  9. 9. Other- con’s <ul><li>Social media agency </li></ul><ul><li>In-house </li></ul><ul><li>More than one client per person </li></ul><ul><li>May only work 8-5 </li></ul><ul><li>Crisis communication falls on the client not agency </li></ul><ul><li>Limited knowledge </li></ul><ul><li>No bouncing ideas </li></ul><ul><li>Overwhelming workload for one person </li></ul><ul><li>Measurement ability </li></ul>
  10. 10. Conclusion <ul><li>Factors for each company depend on what they want to accomplish </li></ul><ul><li>No magic formula for deciding </li></ul><ul><li>Some factors may be more important than others for different businesses </li></ul><ul><li>Without taking these four factors into consideration there may be missed opportunities. </li></ul>
  11. 11. Resources <ul><li>Nichole Luna- Splash Media </li></ul><ul><li>http://www.platformmagazine.com/article.cfm?alias=Economic-Hardship-Inhouse-PR-vs-Outside-Agencies </li></ul><ul><li>http://www.techaffect.com/2010/04/29/agency-vs-in-house-pr-choosing-the-path-that-is-right-for-you/ </li></ul><ul><li>http://alterimaging.com/blog/internet-marketing-agency-house/ </li></ul><ul><li>http://mashable.com/2010/10/26/social-media-marketing-101/ </li></ul><ul><li>http://addlocal.com/social-media-marketing-101-in-house-team-agency-or-consultant </li></ul>

×