Paper passion en

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Paper passion en

  1. 1. ‘Paper Passion’ From GN Express nr 413:A project that was first proposed in April of 2011, has now been turned into reality.A perfume with the odour of freshly printed paper. ‘Paper Passion’, as the newfragrance is called, was created by Berlin basedperfume artist Geza Schön for the design magazine Wallpaper. The original ideawas suggested by art publisher and printer Gerhard Steidl.“It wasnt an easy thing to do,” Schön admits. “Printed paper has a dry, greasysmell and those are scents we dont usually work with in the perfume business.”In the end, the formula used was a relatively simple mixture, containing only asmall number of ingredients like ethyl linoleate, a fatty acid, and various woodextracts.‘Paper Passion’ comes in a hollowed out book, designed by Karl Lagerfeld, whoclaims that “nothing in the world smells better than freshly printed pages”.

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