Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Table stakes in the consumer experience
Virtual Reality in Marketing
Sean Burke-Gaffney
 Director Technology SapientNitro Southeast Asia
• sgaffney@sapient.com
• @cleverguy
VR’s Storied History
Is VR not a new
idea?
#whatsticks @sapientnitro
#whatsticks @sapientnitro
#whatsticks @sapientnitro
#whatsticks @sapientnitro
#whatsticks @sapientnitro
So what Changed?
We say now that VR is table stakes for Marketers.
How did this happen?
The cost of entry has gone down dr...
Where is Virtual Reality today
The medium is finally the message
And the message is Experience
#whatsticks @sapientnitro
#whatsticks @sapientnitro
#whatsticks @sapientnitro
#whatsticks @sapientnitro
#whatsticks @sapientnitro
Where we’re headed
It’s not Virtual Reality …
It’s not Augmented Reality
It’s Mixed Reality
And it’s just around the corne...
#whatsticks @sapientnitro
#whatsticks @sapientnitro
What’s on the horizon ?
#whatsticks @sapientnitro
Remember the movie ‘The Matrix’? Such
things won't always be the stuff of Hollywood.
If the Internet is accessible via con...
#whatsticks @sapientnitro
“I've learned that people will forget
what you said, people will forget what
you did, but people will never forget
how you...
Sean Burke-Gaffney
 Director Technology SapientNitro Southeast Asia
• sgaffney@sapient.com
• @cleverguy
Thank you
#whatst...
Upcoming SlideShare
Loading in …5
×

Sean Burke-Gaffney on the future of VR and seamless mixed reality

813 views

Published on

Sean Burke-Gaffney, Director of Technology in Southeast Asia, says that the future of VR and AR will be Mixed Reality - which will work on almost invisible technology.

Cumbersome headsets, heavy gloves and accessories will soon be a thing of the past. The future of VR and AR is being developed now. The likes of Meta 2, Microsoft’s HoloLens and Magic Leap are all pushing the boundaries of what can be achieved.

All of the above focus on enhancing the reality you’re currently in, as opposed to transporting you to a completely different reality through the Oculus, Fove or even Google Cardboard.

Mixed Reality is a combination of AR and VR, it’s the merging of the real world with digital visualizations that add to, or improve, our experience in real time. It will feel far more seamless and integrated with our daily lives than current VR offerings.

As part of the #Whatsticks series hosted by SapientNitro on 28th April 2016, Sean shared a brief history of VR.

He explained that NASA and the military have been using the tech since the 1970s. It’s only becoming more commercial now because advances in technology and processing power which have brought down the cost of entry.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Sean Burke-Gaffney on the future of VR and seamless mixed reality

  1. 1. Table stakes in the consumer experience Virtual Reality in Marketing
  2. 2. Sean Burke-Gaffney  Director Technology SapientNitro Southeast Asia • sgaffney@sapient.com • @cleverguy
  3. 3. VR’s Storied History Is VR not a new idea? #whatsticks @sapientnitro
  4. 4. #whatsticks @sapientnitro
  5. 5. #whatsticks @sapientnitro
  6. 6. #whatsticks @sapientnitro
  7. 7. #whatsticks @sapientnitro
  8. 8. So what Changed? We say now that VR is table stakes for Marketers. How did this happen? The cost of entry has gone down dramatically • Processing power • Authoring tools • Revolution in playback #whatsticks @sapientnitro
  9. 9. Where is Virtual Reality today The medium is finally the message And the message is Experience #whatsticks @sapientnitro
  10. 10. #whatsticks @sapientnitro
  11. 11. #whatsticks @sapientnitro
  12. 12. #whatsticks @sapientnitro
  13. 13. #whatsticks @sapientnitro
  14. 14. Where we’re headed It’s not Virtual Reality … It’s not Augmented Reality It’s Mixed Reality And it’s just around the corner #whatsticks @sapientnitro
  15. 15. #whatsticks @sapientnitro
  16. 16. #whatsticks @sapientnitro
  17. 17. What’s on the horizon ? #whatsticks @sapientnitro
  18. 18. Remember the movie ‘The Matrix’? Such things won't always be the stuff of Hollywood. If the Internet is accessible via contact lenses, biographies will appear next to the faces of the people we talk to, and we will see subtitles if they speak a foreign language. Dr. Michio Kaku #whatsticks @sapientnitro
  19. 19. #whatsticks @sapientnitro
  20. 20. “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou #whatsticks @sapientnitro
  21. 21. Sean Burke-Gaffney  Director Technology SapientNitro Southeast Asia • sgaffney@sapient.com • @cleverguy Thank you #whatsticks @sapientnitro

×