A health worker in Zambia, wasstruggling to find a solution for treatingmalaria. In this tiny and remote ruraltown, the health worker logged on tothe Web site of the U.S.’s Center forDisease Control and Prevention andgot an answer. [The World Bank]doesn’t have its know-how andexpertise organized so that someonelike the health worker in Zambia canhave access to it.But just imagineif it did Stephen Denning
What I’ll cover Three brain theory Some basics of storytelling The art of possibility
confidence is built on the experience of success
When we leap to a decision or have ahunch, our unconscious is... sifting through the situation in front of us,throwing out all that is irrelevant while we zero in on what really matters. Malcom Gladwell, Blink
They come to act like rewards, and salad of the rest of theperfectly brain adapts itself grilled to predict andwoodsy-woodsy- acquire them… It’sflavored a proxy for thecalamari reward to come. Read Montague Why Choose This Book?
Too often communicating like this • 981 people died in alcohol-related crashes in 2000 • Out of 420 pedestrian fatalities, 38 per cent of those tested for alcohol had been drinking, and most of these had BACs over 0.08. • Almost nine out of every 10 people killed in alcohol- related collisions (87.4 per cent) were in or on the drinking drivers vehicle (i.e. drivers/operators or passengers). • Almost nine out of every 10 drivers killed in alcohol- related collisions (87.5 per cent) were male. • Over half (56 per cent) of the drivers killed in single- vehicle crashes tested positive for alcohol, compared to only 20 per cent of those killed in multiple-vehicle crashes.
Expecting listeners to accept the facts Everyone knows the media exaggerates You pulled those numbers out of thin air That’s actually not a lot
Instead of telling stories http://www.texasdwi.org/jacqui.html
Facts aremeaningless without a contextual story
War is evil. It’s always evil. It represents a massive human failure and never truly resolves anything.
Evil exists in the world.If left unchecked, it can spread like a deadly disease.
We are all capable of believing things which weknow to be untrue, and then, when we are finally proved wrong, impudently twisting the facts so as to show that wewere right. Intellectually, it is possible to carry on this process for an indefinite time: the only check on it is that sooner or later a false belief bumps up against solid reality, usually on a battlefield. George Orwell
Facts are, "likefish in theOcean," that wemay only happento catch a few,only anindication ofwhat is belowthe surface.E. H. CarrWhat is History?
Draw a timeline of • Key dates • Incidents • Experiences that shaped you • Trials and turning points that tested you • Stories of childhood, family, school, loves • Development of political views
OMG new mom, new city, no job China not a boss from acquired trip nephew 1962 nurse hell (again) arrives Joan farm bound garden passed over Sasha not a key Disney new new boss prof from (again)school patrol hell arrives employee pitch boss
six story types Whoever Tells the Best Story Wins, Annette Simmons
who I ambreak through the worst case stories they tell themselves about you with a story that builds faith in you
Mine your timeline for stories HavenTree OMG pregnant, new city, no job not a boss from acquired again nephew 1962 nurse hell arrives Joan farm bound garden passed over Sasha Disney boss laid prof from not a key China offschool patrol hell arrives employee pitch trip
why I am here exposes what’s in it for youor people tend to make up ‘rat’ reasons
teaching combine what with howless about what you want than how you want it done “What would <insert person here> do?”
vision what’s in it for themso they can imagine the payoff in the future
values in action about doing the right thingvalues create culture and culture creates values
I know what you’re thinking we don’t come into a room with open minds, we already have a narrative in our head: “this is bullshit” brings an issue into the open and reframes it “I felt exactly the way you feel now”
good stories create an experience in images that evokes an emotional response
Cartersconfidence,energy andintenselyemotionaldelivery makeher talksthemselves aforce of natureGuy Kawasaki on passionMajora Carter’s TED talk
To provide food forher family, Sufiyaworked all day in hermuddy yard makingbamboo stools.Yetsomehow her hardwork was unable tolife her family out ofpoverty. Why? curiosityMuhammad Yunuspioneer of the microcreditmovement
People dont believe what you tell them They rarely believe what you show themThey often believe what their friends tell them They always believe what they tell themselvesWhat leaders do: they give people stories they can tell themselves Stories about the future and about change Seth Godin,Tribes
All of us construct narratives about ourselves – where we’ve come from,where we’re going. The kinds of stories we tell make an enormous difference in how well we cope with change. Hermina Ibarra and Kent Lineback,What’s Your Story?
To get you to do things, youre got to create a purpose and a story socompelling that you are moved to make those corrections in your life, and make them for good. Geoffrey M. Bellman Getting Things Done When You Are Not in Charge