2 characteristics of the virtual museum correct080309


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2 characteristics of the virtual museum correct080309

  1. 1. Characteristics of the Virtual Museum Dr. Ofra Keinan Make-MymuseuM.com
  2. 2. Virtual Museum Defenition A virtual museum is a museum that houses collections in digital form and exhibits them via the Internet. Most virtual museums are part of physically existing museums that hold actual collections. A virtual museum refers to a broad range of websites from a simple personal website and portal site, a collection of links to museums and galleries, to a full scale website which has all functions of a museum.05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  3. 3. The Door The door to the virtual museum is electronic. You drive up for a visit on the Information Highway, but you need no car. A computer and an Internet account serve as your entrance ticket and transportation combined.05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  4. 4. Based on Computer As the third millennium enters, several institutions responsible for displaying and interpreting diverse aspects of history found themselves in a crisis. The society they were accustomed to serving had undergone a transformation and was now based on computer technology..”[1] [ 1] MacDonald, G. and Alsford, S. (1994), “Towards the Virtual Museum: crisis and change for millennium 3”, Paper delivered to the American Association of State and Local History 54th Annual Meeting, Omaha, September 1994, http://www.civilization.ca/academ/articles/macd-alsf1_1e.html (Oct. 27, 2006).05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  5. 5. Technology & Culture The impact of this change was dramatic, and the importance of linking technological change with the modes of operation employed by the institutions became paramount. As long ago as 1957 Marshall McLuhan said: “As our culture becomes more technological, technology becomes more cultural”05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  6. 6. Response to the new Technology According to MacDonald and Alsford, heritage institutions have lagged behind in this development, and have difficulties in finding the appropriate response. Schools; Libraries; Museums. [1] Ibid.05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  7. 7. Museum and the Web During the last decade extensive literature has been written about the subject of virtual museums. For example, "The Museum and the Web" is one of the most important international organizations that deal with issues pertaining to virtual museums. http://www.archimuse.com/mw99/papers/teather/teather.html05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  8. 8. Virtual Museums Establishment The establishment of virtual museums was one of the strategies used by museums for adjusting themselves to the third millennium. The concept of virtual museums has many interpretations and actually includes a diversity of presentations on the internet. [1] McKeown, Roy, "Accessing the virtual museum: bringing museum information into cyberspace" , The New Review of Information Networking 2003, pp. 40-53. Building a Virtual Museum Community,. 1997McKenzie, Jamie [2] 05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  9. 9. New possibilities to present more information Visitors, in most cases, accept this specific approach as the absolute truth. With digital technology, however, it is possible to present much more – even most – of the information online, leaving it to the visitors to choose the materials most suitable to their needs.05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  10. 10. Dual representation Museums exist solely in a  Virtual Museum as a virtual representation of Physical museum During time more and  Most of the physical more section build virtual museums has its own museums as a tool for virtual museum heritage conservation05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  11. 11. Virtual Museum as a representation of Physical museum Most virtual museums are part of physically existing museums that hold actual collections. http://icom.museum/vlmp/05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  12. 12. Museums exist solely in a virtual Some virtual museums exist solely in a virtual environment. The Museum of Computer Art (MOCA) (Museum of Computer Art) is an example of this type. MOCAs collections include digital art created by computer graphic technologies . Some individuals such as artists and photographers also create personal virtual museums to exhibit his or her collections online.05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  13. 13. Dual aims of the virtual Museum Marketing museums  Learning museums Museums have moved from  The virtual museum: the next a product to a marketing step on from the learning focus within the last ten museum is to provide not years. only information about the institution’s collection but to link to digital collections of others.05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  14. 14. A learning museum has the following characteristics The online collection is substantial. The content offerings are rich . The "lobby" or entrance is both inviting and user- friendly. It would take dozens of visits to explore the contents. The museum offers many different kinds of learning activities suited to different age levels and learning styles. The virtual visit increases desire for a "real time" visit to the original museum building.05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  15. 15. Creating links Furthermore, the virtual museum offers the option of creating links to a variety of institutions of knowledge, such as libraries, research institutes, and of course other museums on similar subjects. Nor are visitors limited only to the information and documents on display in the museum they entered online; they can be linked to any place in the world offering material that suits their interests.05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  16. 16. Examples The online collection is substantial. The content offerings are rich http://www.artic.edu/aic/collections/search/citi/ category%3A111 The "lobby" or entrance is both inviting and user-friendly. http://www.virtualmuseum.ca/English/ index_flashFT.html The museum offers many different kinds of learning activities suited to different age levels and learning styles. http://www.metmuseum.org/05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  17. 17. Cooperative Learning by means ofInternet Hypermedia Systems easiness of access for teachers working in different schools, allowing them to prepare common teaching programs for their different student groups; easiness of access for students of different schools, allowing them to cooperate independently of the their institution; easiness of access for scientists and experts working in museums, allowing them to cooperate with the establishment of cooperative teaching programs for groups of students of different schools. http://www.archimuse.com/mw99/papers/bertoletti/bertoletti.html05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  18. 18. A Marketing museum has the following characteristics Web sites which are mainly intended as marketing vehicles and communication media to increase the number of visitors to the original physical museum. by making more people aware of museums collections and special events. Such sites may also have museum shop sales as a major goal The virtual museum as a marketing museum is characterized by technical information. [1] Ibid., ibid.05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  19. 19. The Dual owner Unprofessional owner  Professional owner Private person who create his  Museum which create it’s own museum: own virtual museum:  Example: Example: http://www. artgallery.nsw.gov.au/  http://icom.museum/vlmp/ ed/myvirtualgallery05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  20. 20. Digitisation of culture“The idea of becoming virtual might not be apleasant one for some museums, but this development is inevitable because of the increasing digitisation of cultural heritage and the demand to make collections moreaccessible.”by We r n e r S c h w e i b e n zhttp://cool-palimpsest.stanford.edu/icom/pdf/E_news2004/p3_2004-3.pdf05/31/12 Dr. Ofra Keinan www.make-mymuseum.com
  21. 21. What about our museums ?virtualization Be grateful for you Dr. Ofra Keinan Make-mymuseum Team