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Instagram e il visual storytelling. Conquistare nuovi clienti con le immagini

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Slide del Workshop dedicato all'esplorazione del Marketing Digitale. Argomento del giorno: Instagram e il Visual Storytelling, comunicare attraverso le immagini narrative.

Published in: Marketing
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Instagram e il visual storytelling. Conquistare nuovi clienti con le immagini

  1. 1. INSTAGRAM. COME CONQUISTARE NUOVI CLIENTI CON LE IMMAGINI @m4diamorfosi #MMWS
  2. 2. Rete: FASTWEB-1-unqH6P1veed9 PWD: dPazb9bRta #MMWS
  3. 3. SOMMARIO • Introduzione ad instagram • I numeri della piattaforma • Come valorizzare la propria attività attraverso il racconto fotografico • La costruzione di immagini narrative • Do e don’t. Best practice e consigli pratici #MMWS
  4. 4. INTRODUZIONE AD INSTAGRAM Un social network per l’editing e la condivisione di immagini. PERCHÉ È IN FORTE ESPANSIONE? Nel mondo odierno, complesso e ricco di stimoli, le foto e video sembrano prevalere sulla componente testuale #MMWS
  5. 5. INTRODUZIONE AD INSTAGRAM Oggi, le immagini scorse rapidamente all’interno di una bacheca, raccontano in una frazione di secondo una storia #MMWS
  6. 6. INTRODUZIONE AD INSTAGRAM Instagram permette di: • Condividere scatti in diversi formati • Condividere brevi video e gif animate • Applicare filtri per l’editing • Utilizzare gli hashtag come elementi chiave • Inserire una descrizione • Geolocalizzazione #MMWS
  7. 7. I NUMERI DELLA PIATTAFORMA • I Millennials (1981 – 1999) sono la fascia di età più rappresentata. • Il grado di istruzione è medio - alto • La disponibilità economica bassa • Equa distribuzione tra uomini e donne #MMWS
  8. 8. I NUMERI DELLA PIATTAFORMA Gli argomenti più gettonati: • NATURA • ARTE • CIBO • MODA • FESTE PRIVATE • CITTÀ • AMICI • ANIMALI #MMWS
  9. 9. I NUMERI DELLA PIATTAFORMA Gli hashtag più popolari: #love #tagsforlikes #photooftheday #amazing #followme #like4like #igers #picoftheday #food #style #MMWS
  10. 10. COME VALORIZZARE LA PROPRIA ATTIVITÀ ATTRAVERSO IL RACCONTO FOTOGRAFICO • Raccontare attraverso le foto come si svolge il vostro lavoro quotidiano • Umanizzare il vostro lavoro • Fare informazione e divulgazione • Trasformare gli utenti in coautori • Utilizzare in maniera efficace gli hashtag • Geolocalizzare #MMWS
  11. 11. #MMWS LA COSTRUZIONE DI IMMAGINI NARRATIVE La comunicazione avviene quando, oltre al messaggio, passa anche un supplemento di anima. Henri Bergson
  12. 12. Fare Visual Storytelling significa: attivare un processo di narrazione mediante racconti visivi. E’ una forma di comunicazione Definizione di visual storytelling #MMWS LA COSTRUZIONE DI IMMAGINI NARRATIVE
  13. 13. La narrazione: “atto di enunciazione” . (Gérard Genette – Discorso del racconto 1976). In pratica corrisponde all’atto di produzione del racconto . Definizione di visual storytelling #MMWS
  14. 14. Il racconto è: “forma del contenuto enunciato”. (Gérard Genette – Discorso del racconto 1976). In pratica corrisponde alla forma che diamo alla narrazione (es: scene). Definizione di visual storytelling #MMWS
  15. 15. Definizione di visual storytelling La storia è: “contenuto del racconto”. (Gérard Genette – Discorso del racconto 1976). In pratica corrisponde all’insieme di eventi con un ordine logico e cronologico. #MMWS
  16. 16. Definizione di visual storytelling #MMWS
  17. 17. I passaggi fondamentali del visual storytelling Passo 1 Conoscere il pubblico che vogliamo coinvolgere. Passo 2 Costruiamo una storia coerente. Passo 3 Analizziamo quale medium usare. Pubblico Schema Narrativo Canonico Medium #MMWS
  18. 18. E’ importante rispondere a questa domanda: è la storia ad attrarre il pubblico, o è la presenza di un pubblico a rendere la storia completa in sé? Pubblico #MMWS
  19. 19. Come visto in precedenza, lo schema narrativo canonico costituisce uno strumento di analisi e progettazione del racconto visivo, molto importante. Schema narrativo canonico #MMWS
  20. 20. Schema narrativo canonico #MMWS
  21. 21. Schema narrativo canonico Il bambino (protagonista/eroe) deve mangiare le verdure (avversario) che non gli piacciono (infatti hanno un aspetto mostruoso) ma fanno bene (trauma di fondo sulla salute) e il ketchup Werder è l’aiutante (mentre il tubetto rosso è l’oggetto magico) che makes vegetables less scary. Qual è il tesoro? I principi nutritivi contenti nelle verdure e il conseguente benessere dei propri figli. #MMWS
  22. 22. Medium Il medium è in grado di influenzare e modificare profondamente il comportamento del pubblico (persone). E’ importante conoscere la particolare struttura comunicativa del medium. Herbert Marshall McLuhan #MMWS
  23. 23. Conclusione Riassumiamo gli elementi di cui dobbiamo tener conto in fase progettuale • Una sceneggiatura che esprime visivamente il racconto e l’ambiente nel quale esso si svolge • L’immedesimazione del pubblico con il personaggio o i personaggi, deve e comprenderne le vicende per essere emotivamente coinvolto • Deve vivere una tensione emotiva “sappiamo cosa potrebbe accadere, ma non cosa accadrà” • L’ambiente nel quale ci caliamo con il pubblico, va inteso in un’accezione più ampia: suoni, odori, rumori, la vita #MMWS
  24. 24. La rivoluzione copernicana delle immagini #MMWS
  25. 25. La rivoluzione copernicana delle immagini Il cervello processa le immagini in modo più efficiente e veloce #MMWS
  26. 26. La rivoluzione copernicana delle immagini Il primo mezzo con il quale l’uomo ha iniziato a comunicare #MMWS
  27. 27. La rivoluzione copernicana delle immagini Forte ruolo in termini di comunicazione sociale #MMWS
  28. 28. La rivoluzione copernicana delle immagini ■ Neuroni specchio ed empatia #MMWS
  29. 29. Quali elementi rendono un’immagine narrativa Progettiamo immagini narrative #MMWS
  30. 30. Quali elementi rendono un’immagine narrativa #MMWS
  31. 31. Quali elementi rendono un’immagine narrativa #MMWS
  32. 32. Quali elementi rendono un’immagine narrativa Non narrativa Narrativa #MMWS
  33. 33. Quali elementi rendono un’immagine narrativa Scegliamo un ambiente che ci fa immaginare un flusso di azioni (storia) che sono occorse prima e che potrebbero accadere dopo. L’ambiente deve essere credibile e coerente con la narrazione non importa se questa è fantastica o meno. #MMWS
  34. 34. Quali elementi rendono un’immagine narrativa L’immagine deve esprimere una tensione emotiva che tiene alta l’attenzione del pubblico. #MMWS
  35. 35. Quali elementi rendono un’immagine narrativa L’immagine deve trasmettere una emozione, attraverso la quale si innnesca un processo di memorizzazione significativo (memorabilità dell’immagine). #MMWS
  36. 36. Quali elementi rendono un’immagine narrativa 1. Ambiente: • credibilità e coerenza 2. Tensione: • attivazione del pubblico 3. Emozione: • immedesimazione e immersione #MMWS
  37. 37. #MMWS DO E DON’T. BEST PRACTICE E CONSIGLI PRATICI • Sfruttate la regola dei terzi • Scattate molte foto prima di pubblicarne una • Usate gli hashtag in maniera coerente ed eventualmente inventatene di nuovi • Create un angolo Instagram
  38. 38. GRAZIE #MMWS

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