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How to create the best visual content


Published on

Kirsten Jassies over de opmars van visuele content met veel voorbeelden en suggesties voor merken en bedrijven om dit toe te passen.

Published in: Technology, Art & Photos

How to create the best visual content

  1. 1. The internet doesn’t make us more creative, but it does enable what we create to be seen, heard, and used. It enables every creator to find a public and that takes creation out of the proprietary hands of the supposed creative class. - jeff jarvis 2008 -
  2. 2. Instagram 150 million accounts
  3. 3. tumblr. 300 million accounts
  4. 4. Pinterest 70 million accounts
  5. 5. why now? the rise of visual content
  6. 6. from formal websites with a lot of text ...
  7. 7. to inspiring websites with a lot of images and graphics
  8. 8. from resumes with lots and lots of text ...
  9. 9. to visual resumes and portfolio’s on Behance
  10. 10. from research results in excel and diagrams ...
  11. 11. to infographics
  12. 12. from listening to music in itunes
  13. 13. to listening & watching music in on the iPad
  14. 14. your twitterstream on your mobile ...
  15. 15. or your twitterstream through Flipboard on your iPad
  16. 16. your LinkedIn connections in a list ...
  17. 17. or your connections in LinkedInMaps
  18. 18. tekst from functional shopping ...
  19. 19. to what we now call‘visual commerce’
  20. 20. follow sites with a RSS reader
  21. 21. or follow sites through social on Flipboard and create your own mag (video)
  22. 22. visual content examples Infographic – Cine(ma)gram - Time lapse - Tagcloud - Video - Prezi - Slideshow - Animated gif - Caroussel - Stop motion – Stereographic – many more?
  23. 23. videos
  24. 24. TIME LAPSE videos
  25. 25. Stereographics
  26. 26.  To subscribe a bio or a picture: use details, a scenery instead of global details  Be concrete  Use the 5 sencences, the weigth of the camera, the scent, the one you who you are with  Practice your photography skills with the so called #selfies  Give specifics  Be auhtentic so open up. Otherwise you will never stand out and be unique  I will go to your blog for your personality. Don't blend in Tips from pro’s (picked up at Blogher conf) 1October 2013 Creating visual content by Kirsten Jassies27
  27. 27. CINE(MA)GRAMS
  28. 28. Interview with dynamic content
  29. 29. visual diaries on
  30. 30. visual (live) reporting
  31. 31. Project Snowfall van de NY Times (video)
  32. 32. Project Firestorm from The Guardian (video)
  33. 33.  Every post you place needs visual support  Select images that serve the purpose of your post, for example explanation, news or inspiration  Which image will be liked and shared by your audience?  Select appealing and unique images with emotion  Place images as big as possible  No designer? Create your own landingspage, resume or infographic with, or  No photographer? Search usergenerated images on Instgram or Pinterest (ask permission)  DIY: go and learn how to make and edit photos with or with an apps on your smartphone Tips for using visual content
  34. 34. Journey: Life of Pi movie (video)
  35. 35. Usergenerated visual reporting
  36. 36. iPhoneography (smartphone photography)
  37. 37. Find this presentation on Slideshare: Kirsten Jassies Productmanager bloggers & social Mail Twitter @kirst_enj Creating visual content 1October 2013 Creating visual content by Kirsten Jassies38