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Snapchat - for old people and brands

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Snapchat evolved from a brilliant concept for messaging to the most interesting social media platform ever. Why is it so big? Why is it so hard to figure out how it works? What are the rules? Why do brands and media publishers spend so much money to be a part of it?

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Snapchat - for old people and brands

  1. 1. SNAPCHAT for seniors and brands SNAPCHAT for seniors
  2. 2. old
  3. 3. “The people’s champ of smartphone peep shows.”
  4. 4. “Are you over 25?”
  5. 5. “Do you secretly live for likes?”
  6. 6. “Is Instagram your favorite social media platform?”
  7. 7. SNAPCHAT USERS IN THE NETHERLANDS 15-19 years 20-39 years 40-64 years 65-79 years 80 years and up
  8. 8. 200 million users worldwide 150 million messages a day worth 20 billion
  9. 9. WHY is Snapchat so big?
  10. 10. back in the day… photos = MAJOR LIFE MOMENTS
  11. 11. now… photos = INSTANT EXPRESSION
  12. 12. Instagram = posing for RED CARPET MOMENT
  13. 13. Snapchat = IN YOUR PJ’S ON YOUR FRIEND’S COUCH
  14. 14. USER- UNFRIENDLY by design
  15. 15. HOW does it work?
  16. 16. flash switch camera modus notifications stories snap! profile
  17. 17. delete timer share download draw write sticker add to story
  18. 18. in verhaal FILTERS • 3 colours • time • speed • temperature • fast forward • rewind • geofilters
  19. 19. in verhaal FILTERS • 3 colours • time • speed • temperature • fast forward • rewind • geofilters
  20. 20. in verhaal FILTERS • 3 colours • time • speed • temperature • fast forward • rewind • geofilters
  21. 21. in verhaal FILTERS • 3 colours • time • speed • temperature • fast forward • rewind • geofilters
  22. 22. in verhaal LENSES • daily selection • faceswaps
  23. 23. in verhaal LENSES • daily selection • faceswaps
  24. 24. back add to story send to friends send
  25. 25. STORY 24 hours available see who watched your story
  26. 26. in verhaal CHAT • text • photo • gif • video call • sticker
  27. 27. WHAT about brands?
  28. 28. REAL TIME REALITY 1-1 contact with target audience limited options for branding from on demand to right now
  29. 29. NOS
  30. 30. De Telegraaf
  31. 31. NETFLIX
  32. 32. ABN AMRO
  33. 33. WHAT about advertising?
  34. 34. EXPENSIVE ADVERTSING DEALS sponsored stories $450.000 - $750.000 a day sponsored lenses $750.000 a day sponsored geofilters from $5,- a day pay per m2
  35. 35. WHAT’S next?
  36. 36. PRODUCT LINKS IN SPONSORED STORIES SNAPCASH!
  37. 37. Introducing Snapcash
  38. 38. WHAT do you need to know?
  39. 39. #1 NO SCREEN- SHOTS for no reason
  40. 40. #2 ONLY PORTRAIT MODE never landscape
  41. 41. #3 NO HASHTAGS what’s the point?!
  42. 42. #4 TIMING IS CRUCIAL 3 second photos 100 second stories
  43. 43. #5 NO GOOD MORNINGS ‘nobody cares about what time you get up’
  44. 44. #6 NO DOUBLE SNAPPING ‘those snaps have no point, no heart, no personality!’
  45. 45. #7 NO STRESS don’t take the rules too seriously today’s snap is gone tomorrow send your experiments to your friends no likes, no pressure
  46. 46. WE MAKE SOCIAL WORK sanne@socialinc.nl

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