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Sanket Kubal MCD PPT

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Sanket Kubal MCD PPT

  1. 1. ……………………………………………………………………… ………………………………………………… McDonald's Kalamboli Sanket Kubal AkashThangaraj Vinod Gawde Urvashi Chouhan
  2. 2. OBJECTIVES:  Proximity of customer visiting Mcd  Reason  Know your customer
  3. 3. Frequency Bus 15 Car 259 Motorcycle 84 scooty 2 Scooty 2 Taxi 28 Walking 27 Total 417 0% 4% 62% 20% 1% 0% 7% 6% Vehicle Used Bus Car Motorcycle scooty Scooty Taxi Walking
  4. 4. Parking place No of results Mgm campus 1 Opposite MCD 110 Parking 155 Vashi 3 Kalamboli bus depot 8 Kamothe/kalamboli residential area 6 Total 283 Mgm campus 0% Opposite MCD 39% Parking 55% Vashi 1% Kalambo li bus depot 3% Kamothe /Kalamb oli residenti al area 2% Parking place
  5. 5. Areas under different regions  South Mumbai  Nariman point, Colaba,Worli, Fort, Gateway, Kalbadevi  Central Mumbai  Kurla, Chembur, Ghatkopar, Mulund, Powai  Western Mumbai  Borivali,Andheri, Dahisar, Bandra, Juhu, Goregaon  Thane  Thane, Kalyan, Dombivli, Badlapur,Ambernath  Navi Mumbai  Vashi, Sanpada,Airoli,Ghansoli, Koparkhairne, Nerul, Belapur, Kharghar  Pune  Pimpri ,Chinchwad, Shivaji nagar, chakan, wakad etc  Lonavala  Lonavala, Khandala
  6. 6. Central Mumbai 3% Lonavala 2% Navi Mumbai 14% Panvel 10% Pune 10% South Mumbai 4% Taloja 5% other 1% Thane 7% Western Mumbai 15% Kamothe 13% Kalamboli 14% Khandesh war 2% Where are you coming from Frequency Central Mumbai 13 Lonavala 7 Navi Mumbai 60 Panvel 44 Pune 43 South Mumbai 15 Taloja 21 other 6 Thane 28 Western Mumbai 62 Kamothe 54 Kalamboli 57 Khandeshwar 9 Total 419
  7. 7. 0-5 minutes 5% 11-15 minutes 13% 16-20 minutes 9% 21-25 minutes 9% 26-30 minutes 3%31-60 minutes 5% 6-10 minutes 16% 60+ minutes 40% Time taken to reach this store Time taken to reach this store 0-5 minutes 19 11-15 minutes 54 16-20 minutes 38 21-25 minutes 38 26-30 minutes 12 31-60 minutes 22 6-10 minutes 68 60+ minutes 166 Total 417
  8. 8. close to college 1% Close to Home 1% Close to Work 0% KillTime 5% McDonald' s Environm ent 5% McDonald' s food 87% Passing by 1% Reason to visit MCD Frequency close to college 2 Close to Home 6 Close to Work 1 Kill Time 21 McDonald's Environment 21 McDonald's food 359 Passing by 2 Total 412
  9. 9. Central Mumbai 2% Karjat 2% Lonavala 6% Navi Mumbai 6% Panvel 10% Pune 23% South Mumbai 3% Taloja 4% Thane 5% Western Mumbai 4% Other 5% Kamothe 16% Kalamboli 13% Khandesh war 1% Where are you heading towards Frequency Central Mumbai 8 Karjat 7 Lonavala 26 Navi Mumbai 24 Panvel 41 Pune 95 South Mumbai 12 Taloja 19 Thane 23 Western Mumbai 17 Other 22 Kamothe 66 Kalamboli 54 Khandeshwar 4 Total 418
  10. 10. Areas under different regions  South Mumbai  Nariman point, Colaba,Worli, Fort, Gateway, Kalbadevi  Central Mumbai  Kurla, Chembur, Ghatkopar, Mulund, Powai  Western Mumbai  Borivali,Andheri, Dahisar, Bandra, Juhu, Goregaon  Thane  Thane, Kalyan, Dombivli, Badlapur,Ambernath  Navi Mumbai  Vashi, Sanpada,Airoli,Ghansoli, Koparkhairne, Nerul, Belapur, Kharghar  Pune  Pimpri Chinchwad, Shivaji nagar, chakan, wakad, other parts  Lonavala  Lonavala, Khandala
  11. 11. < 1 min ute ago > 2 hou rs ago 1 - 2 hou rs ago 11 - 15 min utes ago 11- 15 min utes ago 12 - 15 min utes ago 16 - 30 min utes ago 2 - 5 min utes ago 31 - 60 min utes ago 6 - 10 min utes ago Plan ned visit earli er Plan ned visit yest erda y Unk now n Series1 8 29 47 30 1 1 18 23 30 58 89 73 10 0 10 20 30 40 50 60 70 80 90 100 AxisTitle When did you decided to visit MCD Sample size =417
  12. 12. 80% 0% 13% 1% 2%1%3% How did you came to know about MCD Memory passing by Saw the building Saw the signs roadway Saw the signs at the McDonald's Saw the window poster Someone suggested Frequency Memory 334 passing by 1 Saw the building 54 Saw the signs roadway 2 Saw the signs at the McDonald's 10 Saw the window poster 3 Someone suggested 13 Total 417
  13. 13. 0 50 100 150 200 1 2 3 4 5 6 7 8 10 Mor e than 10 Series1 52 180 70 58 24 18 7 4 2 2 Noofresponse How many person are you accompanying Sample size =417
  14. 14. Are you accompanied by child? No Yes Frequency No 290 Yes 76 Total 366
  15. 15. 10% 0% 73% 17% Where will you have food At Destination In this store's parking lot Inside/outside seating area of this store While driving to next stop Frequency At Destination 39 In this store's parking lot 1 Inside/outside seating area of this store 305 While driving to next stop 72 Total 417
  16. 16. Sample size =417
  17. 17. 1 time / per month 1 time / per week 2 - 3 times / per month 2 - 3 times / per week Almost every day Once every 2 to 3 month s Once every 6 month s This is the first time Series1 73 92 111 60 9 48 23 1 0 20 40 60 80 100 120 Noofresponse How many times do you eat at MCD Sample size =417
  18. 18. Entertain ment 8% Home 59% religious place 1% School / Tutorial / University 4% Train / Bus Station 0% Travel 0% Visiting Friends / Relatives 14% Workplace (changing location daily/week ly) 5% Workplace (fixed location) 9% Reason to visit destination Frequency Entertainment 33 Home 245 religious place 3 School / Tutorial / University 18 Train / Bus Station 1 Travel 1 Visiting Friends / Relatives 58 Workplace (changing location daily/weekly) 19 Workplace (fixed location) 39 Total 417
  19. 19. 1 time / per month 1 time / per week 2 - 3 times / per month 2 - 3 times / per week Almost every day Once every 2 to 3 month s Once every 6 month s This is the first time Series1 49 52 61 20 5 90 87 53 0 20 40 60 80 100 Noofresponse How many times do you visit this store Sample size =417
  20. 20. 1 time / per month 1 time / per week 2 - 3 times / per month 2 - 3 times / per week Almost every day Once every 2 to 3 month s Once every 6 month s This is the first time Series1 12 8 21 5 2 18 34 3 0 5 10 15 20 25 30 35 40 Noofresponse How many times do you use drive thru? Sample size =103
  21. 21. 1 time / per month 1 time / per week 2 - 3 times / per month 2 - 3 times / per week Almost every day Once every 2 to 3 month s Once every 6 month s This is the first time Series1 13 6 8 2 2 18 20 34 0 5 10 15 20 25 30 35 40 Noofresponse How many times use this drive thru in particular Sample size =103
  22. 22. 1% 47% 51% 1% Why choose DT Near by to college No need to leave the car Quicker than the Front counter Wanted to try new Drive- thru service Frequency Near by to college 1 No need to leave the car 48 Quicker than the Front counter 53 Wanted to try new Drive-thru service 1 Total 103
  23. 23. 58% 1% 1% 28% 9% 3% How did you came to know about Drive thru service Drive-thru Sign at this store Line of cars in Drive-thru lane Memory Past visits Frequency Drive-thru Sign at this store 60 Line of cars in Drive-thru lane 1 Memory 1 Past visits 29 Recommended by a friend 9 Sign along the way to this area 3 Total 103
  24. 24. 15-18 19 -24 25-29 30-34 35-44 35-45 45-54 55-60 61 or above Series1 26 111 92 88 52 4 33 6 5 0 20 40 60 80 100 120 Noofresponse Age Sample size =417
  25. 25. 26% 74% Gender Female Male Sample size =417
  26. 26. 9% 23% 14% 54% Relationship status with kids Married but no kids Married with Kids( Age 3- 12 ) Married with Kids( Others Age ) Unmarried Frequency Married but no kids 37 Married with Kids( Age 3- 12 ) 97 Married with Kids( Others Age ) 59 Unmarried 224 Total 417
  27. 27. 23% 8% 1%39% 29% Occupation Businessman House wife Retired Salaried Student Frequency Businessma n 96 House wife 32 Retired 5 Salaried 162 Student 122 Total 417
  28. 28. 0% 67% 29% 4% Eating habits Jain Non vegetarian Pure vegetarian Vegetarian but eat eggs Frequency Jain 2 Non vegetarian 278 Pure vegetarian 121 Vegetarian but eat eggs 16 Total 417
  29. 29. Hypothesis: To calculate whether change in time made any significant difference on customers coming from different regions  H0:There is no impact of time on people coming to store from different location  H1:There is impact of time on people coming to store from different location Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi- Square 906.425a 780 .001 Likelihood Ratio 538.856 780 1.000 N of Valid Cases 417
  30. 30. Hypothesis: To calculate whether decision to eat at MCD was dependent upon occupation  H0:There is no impact of occupation on decision to eat at MCD  H1:There is impact of occupation on decision to eat at MCD  Result- H0 was accepted.
  31. 31.  H0:There is no impact of accompanying a child to the store on reason to visit the store  H1:There is impact of accompanying a child to the store on reason to visit the store  Result: H0 is accepted for all time slots  H0 is rejected for the evening period Hypothesis: To calculate whether accompanying a child had impact on reason to visit the store
  32. 32. Different customer Profiles Name – Amit Address – Mumbai Occupation- Salaried Marital status- Married Age – 34 •He own a car •He is on a holiday to Lonavala with his family •He has planned his visit few days before •He likes to eat outside almost every second day •Visit this store every six month •He is a vegetarian •Profile Matching with 22/29 Samples Weekend – Morning profile Weekday – Morning profile Name – Dinesh Address –Mumbai Occupation- Businessman Marital status- Married Age – 35 •He owns a car •He has his factory atTaloja MIDC where he visits almost everyday •He is married and has 2 daughters •He comes to MCD almost everyday for having coffee and breakfast •He is a Non vegetarian •Working profile matches with 11/20 samples •Workplace location (Taloja)matches with 3/20 samples and (Pune) 6/20 samples
  33. 33. Weekend – Afternoon profile Name – Ankita Address – Borivali Occupation- Housewife Marital status- Married Age – 30 •She owns a car •She is travelling to pune with her family to visit relatives •She has planned her visit few days before. •She has planned to visit MCD 2hrs before she leaves her home •She likes to eat outside once every week •Visit this store every six month •She is a non vegetarian •She knows about this MCD because of the past visit •Profile matching with 11/20 samples
  34. 34. Weekend –Evening profile Weekday – Evening profile Name – Rajesh Address – Panvel Occupation- Salaried Marital status- Married Age – 28 •He owns a Motorbike •He stays at Panvel near Orion mall •He has planned his visit to MCD in morning •He has a son of 3 yrs •He usually visit this MCD because of the Environment as small children have a play area over here •He likes to eat outside almost every day •Visit this store 2-3 times/ month •He is a Non vegetarian •Profile matching with 7/50 profiles Name – Pankaj Address – Kalamboli Occupation- Student Marital status- Single Age – 24 •He owns a Motorbike •He stays at Kalamboli •He has planned his visit to MCD in evening •He usually visit this MCD because it’s a good meeting place •He likes to eat outside almost every day •Visit this store 2-3 times/week •He is a Non vegetarian •He is accompanied by 3 of his friends •Profile matching with 16/42 samples
  35. 35. Problems identified  Parking opposite the store  Less no of customers heading towards Mumbai in evening
  36. 36. Recommendations  Hoarding or sign board atToll post near Kalamboli (58/417 decided to go to MCD 6- 10mins before)  Promotional Scheme to attract crowd in evening time  Study of Location analysis for setting up a store atTaloja (20/417 samples from taloja)  CSR activity named “Happiness in Lunch Box”

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