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mmr-research_v1.pptx

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mmr-research_v1.pptx

  1. 1. 1
  2. 2. Fighting ordinary innovation for the world's leading brands. 2
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  8. 8. At mmr we… 01. Are food and beverage specialists 02. Have true global presence 03. Offer a complete innovation toolkit 04. Are product experience experts 05. Are 6 product companies with expertise across innovation cycle 8
  9. 9. 2021 We were founded on the concept of bringing together sensory & consumer insights. 1989 We’re fighting ordinary innovation, creating extraordinary experiences. BRAND PACK PRODUCT 9
  10. 10. A scientific discipline used to evoke, measure, analyze and interpret those responses to products that are perceived by the senses of : We are achieving sensory evaluation through the use of : Trained Experts Objectives Attributes Quantitative Data What is Sensory? HEARING Sound SMELL Aroma TOUCH Texture TASTE Flavour SIGHT Appearance 10
  11. 11. A scientific discipline used to evoke, measure, analyze and interpret those responses to products that are perceived by the senses of : What is Sensory? HEARING Sound SMELL Aroma TOUCH Texture TASTE Flavour SIGHT Appearance 11
  12. 12. We are achieving Sensory Evaluation through the use of : Trained Experts Quantitative Data Objectives Attributes 12
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