Management discipline is highly field oriented requiring strong focus on research. The current scenario is characterized by digitization, collaboration and novel measures to assess the impact of research.
Trends & Importance ofResearch in current scenario
Opening remarks Imperatives for research CurrentTrends Implications of these trends Competencies expected Closing remarks
Developments at the global level are takingplace very rapidly Unless there is serious research, it is difficultto keep track of these developments andtranslate these outcomes into classroom Global integration after 1990- Indianacademics also needs to be integrated
If somebody relies on teaching and casesdeveloped by someone else, it looks artificial There is no guarantee that what is in PhilipKotler’s book is applicable in India or inemerging markets ! Management Faculty has to be researchactive!
Consideration for higher positions in goodmanagement schools not possible unless there isgood number of quality journal publications Funding is not possible unless good publications ! Incentives based on publications! Publications not possible unless there is research !
Focus is hardly on publication in the researchprogram. At times working papers ,in houseare taken as research publications
7Good, Bad & Ugly !Good•Positive attitude towardsdoing research• Require less time preparingfor class & Spend more timeon scholarly work•“No complaints” attitude•Prepared to hear criticism•Get compliments fromResearch communityBad•Confused about expectations• Feels isolated amongst researchcommunity•Scholarly work only verbal priority, lowactual time•lecture only & content focus•Not amenable to criticismUgly•Negative attitude about research•No focus on research at all•Criticize publications of the peers•Bad in teaching also•Not comfortable in dealing withstudents
Sn Journal From1 Vikalpa IIMA2 Decision IIM Kolkata3 Metamorphosis IIM Lucknow4 IIM B review IIM Bangalore5 Indore Management Journal IIM Indore6 Journal of Advances inManagement ResearchIIT Delhi7 Udyog Pragati NITIE, Mumbai8 Productivity National Productivity Council , Delhi9 Management & Labour Studies XLRI Jamshedpur10 Vision MDI Gurgaon11 IIMS J of Mgmt Science IIM Shillong
The profile of researchers in in the country isby and large not very encouraging Disconnect between researcher in India andthe Global community Not able to penetrate into high qualityoriginal/novel research as recognized by theinternational community
Four types of research projects pursued fordoctoral work:Questionnaire based empirical researchAnecdotal research on some specific region or areawhich analyses the data and makes conclusions in ajournalistic styleCase studies in a specific organization and to suggestimprovements using known methodsQuantitative/mathematical models on oversimplifiedcontext of reality or extensions of work done byresearchers in developed world.
Highly qualitative: Anecdotal based on hear-says, stories orexperience sharing by senior managers Highly quantitative based on mathematical modeling focusing onOR like models, theorems and lemmas. At times far more complexthan the need to do that. Complex model for routine operationalproblems and vice versa. Strategic decisions still based on hunch. Case -studies based: Based on real life application of knownconcepts published in practical journals like the HBR or simulations. Statistical analysis ,hypothesis testing using SPSS,Lisrel based oninstruments such as questionnaires. Hypothesis to be tested arealmost axiomatic at times. Reproducibility of results not assured. Soft systems approach; System dynamics modelling,ISM, SWOTanalysis,SEM.The recent statistical tools have added esthetic valueto output through colorful charts diagrams, graphs which makeseven ordinary research finding look impressive.
“If you know the outcome of your research, thenyou are not doing research”-Einstein. Hypothesis:”The relationship between EmotionalIntelligence and job performance will be stronger forindividuals whose job involves greater amount ofinterpersonal interaction”- Hunch says true, So says the research findings.Axiomatic hypothesis testing.(SourceVision,Vol.14,no.4,Oct.-Dec.2010,pp.250-252). There is no new light by such like researches. Statistical packages available such as SPSS,LISREL have maderesearch look in depth.
To gain familiarity with a phenomenon or toachieve new insights into it To portray accurately the characteristics of aparticular individual, situation or a group To determine the frequency with whichsomething occurs or with which it isassociated with something else To test a hypothesis of a causal relationshipbetween variables
Desire to get a research degree alongwith its consequential benefits Desire to face the challenges in solvingthe unsolved problems Desire to get intellectual joy of doingsome creative work Desire to be of service to society Desire to get respectability
Good research is systematic Good research is logical Good research is empirical Good research is replicable
17 Good research is systematic- structured withspecified steps taken in specified sequence inaccordance with well-defined rules Good research is logical: logical reasoning makesresearch more meaningful in the context ofdecision making Good research is empirical: dealing with concretedata that provides the basis for external validity toresearch results. Good research is replicable
Interconnected world: Millions of ideasgetting generated, developed anddisseminated Faster publishing cycle Web enabled submission, review andpublication process Shelf life of an idea has shortenedconsiderably !
You have to update continuously You must know the state-of-the-art You have to be comfortable withTechnology(IT) You have to innovate continuously Literature review ?
You can not hide yourself in the digitaluniverse Someone is going to measure you ! You are constantly indexed You are also under constant onslaught of newand emerging ideas ! Hardly any manual intervention !
Web 1.0 Mp3.com Britannica Online Personal website Publishing Stickiness Web 2.0 Napster Wikipedia Blogging Participation Syndication
Total citations: 67 Average citations :7.44 H-Index: 15Authors Title Journal Total citation Average Citations Per yearSuresh Pvs, Rao PV,Deshmukh SGA Genetic Algorithmic Approachfor Optimization of SurfaceRoughness Prediction ModelInternationalJournal Of MachineTools &Manufacture 42(6), 675-680, 200267 7.44
Sharing of information Institutionalcollaboration Professional networks Social networks
Sharing of information/Knowledge madeeasy “Open source” paradigm You must collaborate Your collaborator may be from anywhere inthe globe! Be comfortable with power & influence ofsocial media ! “Research 2.0 “ ?
Open access improves educationalexperience Open access democratizes access to research Open access advances research Open access improves visibility and impact ofscholarship !
• Authors and institutions• Visibility; increased communication;international exposure and peer-recognition• Cost of publishing and use – affordability?• Readers• Accessibility, affordability• Good Publishers getting converted into OA• Oxford University Press – OxfordOpen Journal of Nucleic Acids,Journal of Botany• Springer – Open Choice• Blackwell – Online Open• Elsevier – hybrid model for six Physics Journals
Pentabytes of data circulating the web Information needed fast Information flows freely Researchers “networked” socially New tools available New metrics of citations Directory of open access journalswww.doaj.org Example: International J of Management &Strategy
30Research comprises the following: Defining and redefining the problem Formulating hypothesis Collecting, organizing and evaluating data Making deductions and reaching conclusions Carefully testing the conclusions todetermine whether they fit the hypothesis
31 Significant in solving various operational andplanning problems of business and industry Market research (investigation of the structureand development of market) Important for formulating policies for purchase,production and sales Deep insights into strategy formulation and itsimpact As a means to influence society
32 Aid to Informed decision making Helps identify problem areas Aid to forecasting Helps business budgeting Tool for efficient production and investmentdecision making Optimal utilisation of resources Basis for innovation
33 Competition – local, domestic and global More complex business organizations Stakeholders demanding greater role Growth of Internet Growth of technology and greater computingpower AdvancedAnalytical techniques
For rise in academic hierarchyFor enhancing quality of pedagogyFor increase in reachFor gaining acceptance in the academiccommunityFor making some difference !For making some impact !
Citations Usage Inclusion of research in courseware/Training material Media comment Implementation in Practice Transformation of Research for new audience Awards*Source http://www.emeraldinsight.com/authors/impact/index.htm
Intellectual competencies Future-building competencies Management competencies Relationship competencies Personal competencies Source: Discussion with Prof R P Mohanty,VC,Shiksha-o-Anusandhan Univ, Bhubneshwar
Research is imperative Technology has made research easy as well aschallenging Quality metrics associated with research Limited shelf life, digitization and collaborationacts as drivers for research Academic life incomplete without research Teaching-research-training-consulting : a virtuouscycle for management academia Various competencies desired from researcher !
40IACMR Statement of “Commitment to Excellent” on www.iacmr.orgBabbie, Earl R. 2004, 10th edition. The practice of social research.Belmont, CA:Wadswroth/Thomson Learning.Huff,Anne. 1999. Writing for scholarly publications.Thousand Oaks, CA:Sage.Kaplan, Abraham. 1964. The conduct of inquiry. San Francisco: Chandler.Tsui, A.S. 2004 . Contributing to global management knowledge: A casefor high quality indigenous research. Asia PacificJournal ofManagement, 21: 491-513.Tsui, A.S., Nifadkar, S. & Ou,Y. 2007. Cross-national cross-culturalorganizational behavior research:Advances, gaps, andrecommendations. Journal of Management, 33(3): 426-478.
Thank you very much !I would appreciate your comments email@example.comWish you a Happy Researchfull career !