Emirates NBD
Embarking on a journey towards an Intelligent Enterprise




Sanjay Uppal
Group Chief Financial Officer
Emira...
What is Business Intelligence ?




                Input                  Output
                            Business



...
Our Objective


                                     Improved 
                                      Business 
           ...
BI in EmiratesNBD : October 2007



                     Two separate Business 
                             p
           ...
ENBD BI Demand Framework


                                      Treasury
                                                ...
Moving towards exceeding the benchmark
                                       Technology 
                                ...
Where are we headed ?



Emirates NBD has embarked on a structured path towards


   Centralizing the data into a “single ...
Our Current Status
                                                                                             ENBD
     ...
Achieving Our Vision (Roadmap developed with KPMG)
      Short Term (6 – 12 Months)
      Short Term (6 12 Months)        ...
……the journey continues




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Business Intelligence - Journey towards an Intelligent Enterprise

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Presentation at KPMG Business Intelligence & Datawarehousing Conference, December 2008

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Business Intelligence - Journey towards an Intelligent Enterprise

  1. 1. Emirates NBD Embarking on a journey towards an Intelligent Enterprise Sanjay Uppal Group Chief Financial Officer Emirates NBD KPMG : Business Intelligence & Datawarehousing Conference 18 December 2008 Dubai
  2. 2. What is Business Intelligence ? Input Output Business Feedback It is about  b running your  business  intelligently 1
  3. 3. Our Objective Improved  Business  Planning Customer  Determine Acquisition Profitability & ENBD  Retention BI  Function Effective Regulatory Marketing Compliance Providing greater insight and decision support 3
  4. 4. BI in EmiratesNBD : October 2007 Two separate Business  p Intelligence departments Existing infrastructure and tools ‐ not fully leveraged  t f ll l d Increasing demand from  business Unstructured Organization Amidst a technology overhaul  A id t t h l h l 4
  5. 5. ENBD BI Demand Framework Treasury Inv. Islamic  Islamic Services & Banking Brokerage Finance  Finance IT Operations Support BI  Cards Processing Audit Functions Demand  HR Consumer Finance Risk & Corporate C t Compliance Banking Basel II Retail  Banking 5
  6. 6. Moving towards exceeding the benchmark Technology  Technology Organization Access to Information Architecture Department/Business De‐ Partly* Separated Part of  Dash Datamart  Cognos Excel Cubes Functions Centralized centralized from core Core board access Reports Reports Corporate Banking Retail banking Islamic Banking Investment Services Risk Treasury IT Ops/Cards  Processing  Support Functions (HR, Finance) * Dedicated Data marts were built to cater to business units Then Now 6
  7. 7. Where are we headed ? Emirates NBD has embarked on a structured path towards Centralizing the data into a “single version of truth“ Elevating the BI function to add strategic value for the Group Fully standardizing the process framework for the BI Function 7
  8. 8. Our Current Status ENBD Infant Child Teenager Adult Sage Scope Individual Department Division Enterprise Inter‐Enterprise Somewhat  Non‐existent or  Very committed &  Sponsorship committed &  Uncommitted accountable accountable BI Maturity Model from TDWI* Competitive  Value Cost Center Tactical Mission‐Critical Strategic Differentiator 2‐3 yrs BI or data service  Central DW with  Non‐Integrated  Non‐Integrated  via service‐ Architecture Spreadmarts Data marts Data warehouses or without data  oriented  marts architecture Somewhat  Somewhat  Not trustworthy,  Fully trustworthy,  trustworthy, not  trustworthy,  Data not timely, not  timely, and  timely, and Not  timely, and  comprehensive comprehensive comprehensive comprehensive Most  Somewhat  companies are  Non‐ standardized  Fully standardized  Development standardized  processes processes here But moving  processes towards here View Static  Analyze Trends  y Automate  Delivery D li Monitor Processes M it P Predict Outcomes P di t O t Reports and Issues Processes * The Data Warehousing Institute (TDWI), a leading association of BI & DW professionals (www.tdwi.org) 8
  9. 9. Achieving Our Vision (Roadmap developed with KPMG) Short Term (6 – 12 Months) Short Term (6 12 Months) Medium Term (12‐18 Months) Medium Term (12 18 Months) Long Term (18‐36 Months) Long Term (18 36 Months) Data stewardship and Data quality Enterprise Data warehouse based  on a single Enterprise Data model Demand Mgmt process Project management &  time‐tracking systems Charge‐back mechanism Ch b k h i Cognos training for BUs BAs Specialization to Specific Business BAs Specialization to Specific Business Credentials packs and Newsletters Cross functional BI Champions team People Process Technology Communication Initiatives undertaken for FY2008 9
  10. 10. ……the journey continues 10

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