RankBrain is Google’s 3rd most important ranking signal and what Google says is the third-most important factor for ranking webpages.

1. Google
RankBrain
Sanjaykumar
RankBrain is Google’s 3rd most important ranking signal.
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2. What is Google RankBrain
Google RankBrain simply means user
satisfaction, when the user inserts any
search query in google search bar then
google want to exact result to the user .
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3. Google
RankBrain
Google RankBrain testing all activities of
every website like content
freshness,backlink,domain Authority, page
authority, content length etc
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4. How Google
RankBrain
Algorithm works
1. Understanding the keywords inserted by user
2. Gives accurate result for search queries(user satisfaction)
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5. What does Google
RankBrain do for
user satisfaction
Google gives the numbers of a result, how does it
know if they’re actually good?
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6. What does Google RankBrain do for user satisfaction
User type Keywords into Google
RankBrain Turn Keywords in Concept
Shows a set of Result for that Concept
Google
Check user
Satisfaction?
YesNo
Try Another Page Next Time Uprank That Page
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7. Effect of user
satisfaction on web
pages
1.If lots of people like one particular page in the results, they’ll give
that page a rankings boost.
2.And if you hated it? They’ll drop that page and replace it with a
different page.
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8. What is RankBrain
observing exactly?
1. Organic Click-Through-Rate
2. Dwell Time
3. Bounce Rate
4. Pogo-sticking
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9. 1.Organic Click-
Through-Rate
Click-through rate (CTR) is the ratio of users who
click on a specific link to the number of total users
who view a page.
High Click-through rate (CTR) = High Impression on page
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10. 2. Dwell Time
Dwell time is the actual length of
time that a visitor spends on a
page before returning to the
SERPs
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11. 3. Bounce Rate
Bounce rate is the percentage of
visitors who come to your website
and leave without viewing any other
pages on your website.
Note:-High Bounce Rate a Bad Thing
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12. 4. Pogo-Sticking
Pogo-Sticking is when the searcher clicks
on a link on a SERP, sees that it's not what
she is looking for, and immediately
bounces off by hitting the back button
Note:Pogo-Sticking is also Bad Thing SEO
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13. Conclusion
How to Optimize Your Content,
Keywords and On- Page for Bounce
Rate and Dwell Time
1. Use Short intros (6-8 Sentences MAX)
2. Publish Long, In-Depth Content
3. Break Up Your Content Into Small Paragraph
4. Use Infographic between the content
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14. Google
RankBrain
Sanjaykumar
Thanks For Staying with us
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