Social relation brief

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From the Public Relation and Social Seeding to Social relation

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Social relation brief

  1. 1. Social Relation Bruce Nguyen @ Copyright by Bruce Nguyen
  2. 2. Basic concepts Marketing? Social marketing? Copyright by Bruce Nguyen
  3. 3. False!Paying Advertising Copyright by Bruce Nguyen
  4. 4. Understanding Paying Communication Delivering Copyright by Bruce Nguyen
  5. 5. Understanding Their languages Social Marketing: 2-sided communication! Copyright by Bruce Nguyen
  6. 6. Task: How can we practise marketing after selling the product/service? How can social marketing help before launching the product? Copyright by Bruce Nguyen
  7. 7. Objectives Where & How Storyboard Seeding & Reviews Copyright by Bruce Nguyen Process: Business + Relationship
  8. 8. Objective: Business + Relationship Copyright by Bruce Nguyen elationship Connecting Strengthening Converting
  9. 9. http://www.redbull.com/en https://www.facebook.com/redbull Copyright by Bruce Nguyen
  10. 10. Task: Name the important Objectives for your Campaign. Explain why? How to measure? Copyright by Bruce Nguyen
  11. 11. Where & how? Community: Club of Passion! Copyright by Bruce Nguyen
  12. 12. Tips: Firstly, Be a member! Copyright by Bruce Nguyen Sign up Read Comment, then Post Make friends
  13. 13. Task: Create a list of communities that you may run the campaign Explain why? Describe how are they communicating Sign up and makes 3 friends, comment 10 times and create 1 topic each. Copyright by Bruce Nguyen
  14. 14. Tell a story: Be honest and interesting! Copyright by Bruce Nguyen
  15. 15. Tips: What are they talking about us? Copyright by Bruce Nguyen
  16. 16. Tips: Viral means touching!!! Copyright by Bruce Nguyen 10:1 vs 1:10
  17. 17. Task: Comment-seeding on each community. Message for each community. How are you going to lead the story? Copyright by Bruce Nguyen
  18. 18. Seeding & Review: Persistent & Flexible! Copyright by Bruce Nguyen
  19. 19. Task: Which topics work? The best? The worst? (Compare with objectives) What are the problems? How can you change? How do they need such kind of product/service? How do they care/feel about your product/serive? Copyright by Bruce Nguyen
  20. 20. THINK OUT OF THE BOX!!! Copyright by Bruce Nguyen
  21. 21. Keep in touch!!! sang.nguyenbiz@gmail.com https://www.facebook.com/bruce.nguyen.161 http://vn.linkedin.com/pub/sang-nguyen/63/319/920 Copyright by Bruce Nguyen

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