California C C Text

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  • 21,000 student decline in 2009-2010 P.20 of Gates report
  • Refer back to this as the growth part of market
  • Tremendous cost savings; Make education more accessible and affordable for California students; Increases college retention; Up-to-date information always available; More engaged by case studies that address issues = more relevance for California students.
  • Provide faculty with more control over their content; Increase faculty reuse of materials and encourage innovation; Spot-light California’s best University System teaching practices; Give faculty an opportunity to augment income; and, Attract and retain more students to California with publicity (or promotion) of these efforts.
  • Align with California’s University System goal of being the best in the world at driving economic prosperity; Become a country leader in quality open content (one of the first state initiatives to take a progressive point of view in building quality textbooks with minimal investments); Institute a private labeling program for the University System of California; Stimulate economic development; and, Establish itself as a front runner for federal funds.
  • Learning Imperative
  • Provide faculty with more control over their content; Increase faculty reuse of materials and encourage innovation; Spot-light California’s best University System teaching practices; Give faculty an opportunity to augment income; and, Attract and retain more students to California with publicity (or promotion) of these efforts.
  • California C C Text

    1. 1. California Community Colleges Flat World Knowledge April 13, 2010 Open Textbook Initiative
    2. 2. Agenda <ul><li>Fit: Current California Strategy </li></ul><ul><li>Problem: Textbook Trends </li></ul><ul><li>Solution: “Open Textbooks” </li></ul><ul><li>Proposal: California Open Textbook Initiative </li></ul><ul><li>Benefits for Students, Faculty, & California </li></ul><ul><li>Other Open Initiatives </li></ul><ul><li>Discussion </li></ul>
    3. 3. The Fit
    4. 4. Strategic Fit <ul><li>Making Textbooks Affordable </li></ul><ul><li>Textbooks as solution </li></ul><ul><li>Ameliorate enrollment declines </li></ul><ul><li>Graduate more students </li></ul>
    5. 5. The Problem
    6. 6. U
    7. 11. Source: GAO Analysis of Dept. of Education Data, 2004 My friends and I go to...
    8. 12. Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
    9. 13. 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
    10. 14. 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
    11. 15. 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
    12. 16. 3 of 5 $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
    13. 17. 3 of 5 $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data, 2004 My friends and I go to...
    14. 18. 3 of 5 $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data2004 My friends and I go to...
    15. 19. 3 of 5 $4,750 3 of 100 $25,000 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
    16. 20. 3 of 5 $4,750 3 of 100 $25,000 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
    17. 21. The Pain is not evenly distributed…
    18. 22. Source: “With Their Whole Lives Ahead of Them” by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPont Prepared with support from the Bill & Melinda Gates Foundation
    19. 23. Students React Publishers Respond U
    20. 25. Emerging Solution: Open
    21. 26. What IS(nt) “Open”? FREE ONLINE WIKI
    22. 27. What IS Open?
    23. 28. 4R’s of Openness <ul><li>Reuse – Right to copy and use verbatim copies </li></ul><ul><li>Redistribute – Right to share copies </li></ul><ul><li>Revise – Right to adapt, rework, and improve </li></ul><ul><li>Remix - Right to combine into new OERs </li></ul>
    24. 29. Advantages of Open <ul><li>Professors share knowledge </li></ul><ul><li>Mitigates against “move to middle” </li></ul><ul><li>Bridge informal/formal learning </li></ul><ul><li>Free online access </li></ul><ul><li>Low cost offline </li></ul><ul><li>Faculty controls content </li></ul><ul><li>Improved online integration </li></ul><ul><li>Optimizes content quality </li></ul>
    25. 30. Challenges of Open <ul><li>Quality </li></ul>Tearing out copyright page does not increase quality Overdependence on foundations and grants <ul><li>Sustainability </li></ul><ul><li>Demand Side Approach </li></ul>Build it does not mean they will come
    26. 31. Proposed Initiative
    27. 32. Affordable Choices Authors California Partnership Model Social Learning Open Textbooks
    28. 33. Open Textbooks Affordable Choices Social Learning Fully Supported Professionally Developed Localized for California California Partnership Model Branded for California Top Authors
    29. 34. Open Textbooks Affordable Choices Authors Top Authors Social Learning California Partnership Model Open
    30. 36. Open Textbooks Affordable Choices Authors Top Authors Social Learning Premium Experience California Partnership Model Open Free
    31. 41. Open Textbooks Affordable Choices Authors Top Authors Social Learning Audio Self-Print Handhelds (Kindle/Sony) Mobile Phones (coming) California Partnership Model Free Open Alternate Formats
    32. 42. Open Textbooks Affordable Choices Authors Top Authors Social Learning Alternate Formats California Partnership Model Efficient Study Aids Free Open
    33. 43. Open Textbooks Affordable Choices Authors Top Authors Social Learning Alternate Formats Efficient Study Aids California Partnership Model Collaboration Free Open
    34. 44. Pilot Titles
    35. 45. Subjects Start with Economics, Accounting, Management, ‘College Success’, and Business Goal: “Foundation 25”
    36. 46. Timeline May 10 June 10 Aug 20 Sept 10 Oct 10 Nov 10 April 13 <ul><li>Sign Agreement </li></ul><ul><li>Media Campaign </li></ul><ul><li>First Usage </li></ul><ul><li>Begin Case Studies </li></ul><ul><li>Finish Case Studies Final Publication </li></ul><ul><li>Present to CCC </li></ul>Jan 10 <ul><li>Launch & Promotion </li></ul><ul><li>Faculty Course Preparation </li></ul><ul><li>Assessment </li></ul>Aug 2011
    37. 47. Benefits
    38. 48. Savings per course: California CC Students Conservative: 32,000 Students Per Course <ul><li>Assumptions: </li></ul><ul><li>Average number of students per course = 32,000             </li></ul><ul><li>Average price of traditional textbook = $100 </li></ul><ul><li>Open Content Model = 60% of students buy $35 print text, 40% use free eBook </li></ul><ul><li>Use 20% penetration number for overall summary projection over 1 st year and 1 st 3 yrs. </li></ul>10% Penetration 20% Penetration 30 % Penetration Number of students impacted per course 3200 6400 9,600 Cost of traditional textbook (students X $100) $320,000 $640,000 $960,000 Cost in new initiative (60% students X $35) $67,000 $134,000 $202,000 California student savings, per course, per year $253,000 $506,000 $858,000
    39. 49. Projected Savings for California CC Students One Year Student Savings X 1 Course 1 st Yr………….$506,000 Student Savings X 3 Courses 1 st Yr………$1,518,000 Student Savings X 5 Courses 1 st Yr………$2,530,000 Student Savings X 10 Courses 1 st Yr…….$5,060.000 Three Years Student Savings x 5 Courses x 3 Yr………$8,400,000 Student Savings x 10 Courses x 3 Yr…….$15,180,000 $16,170,000 Amount Saved 1 st 3 Years = $48,510,000
    40. 50. California CC Tuition Increase Offset Assume textbooks = 72% of annual CC cost (conservative, as textbooks have continued to climb at 3x inflation since study) Assume 65% reduction in textbook cost (conservative, based on average cost of traditional textbooks at $100) 72% x .65 = 46% REDUCTION in annual CC cost Size of recent CCC tuition& fee increase = ? Offset = _______ $16,170,000 Amount Saved 1 st 3 Years = $48,510,000
    41. 51. Benefits to Students <ul><li>Unprecedented cost savings </li></ul><ul><li>Education more affordable </li></ul><ul><li>Education more accessible </li></ul><ul><li>Increased retention/completion </li></ul><ul><li>Choice of format </li></ul><ul><li>Choice of price </li></ul><ul><li>Content easily maintained </li></ul><ul><li>More cultural relevance </li></ul>
    42. 52. Benefits to Faculty <ul><li>Convenience, Quality AND Price </li></ul><ul><li>Optimal curriculum control </li></ul><ul><li>Improved online integration </li></ul><ul><li>Focus on innovation </li></ul><ul><li>Unrestricted content reuse </li></ul><ul><li>California best practices </li></ul><ul><li>Income augmentation opportunities </li></ul><ul><li>Maintains academic freedom </li></ul>
    43. 53. Benefits to California <ul><ul><li>CC goal alignment </li></ul></ul><ul><ul><li>Attract more students </li></ul></ul><ul><ul><li>Retain more students </li></ul></ul><ul><ul><li>Level playing field </li></ul></ul><ul><li>Open content leadership </li></ul><ul><li>Public/private partnership </li></ul><ul><li>Stimulate economic development </li></ul><ul><li>Position for Federal funds </li></ul><ul><li>I NNOVATION </li></ul>
    44. 54. Other Initiatives
    45. 55. Student Aid and Fiscal Responsibility Act (H.R.3221) AK MT WY ID WA OR NV UT CA AZ ND SD NE CO NM TX OK KS AR LA MO IA MN WI IL IN KY TN MS AL GA FL SC NC VA WV OH MI NY PA MD DE NJ CT RI MA ME VT NH HI
    46. 56. Why This Partnership?
    47. 57. Strategic Fit <ul><li>Make Textbooks Affordable </li></ul><ul><li>Increase enrollment rates </li></ul><ul><li>Increase graduation rates </li></ul><ul><li>Increase student involvement (in California) </li></ul>
    48. 58. California Benefits <ul><li>Immediate return on investment </li></ul><ul><li>Win for all (students,instructors, taxpayers, California, society) </li></ul><ul><li>Sustainable over time </li></ul><ul><li>Demand side initiative </li></ul><ul><li>Federal fund positioning </li></ul><ul><li>Legacy for California </li></ul><ul><li>Optimal partnership opportunity </li></ul><ul><li>Restore California leadership </li></ul>
    49. 59. Great Minds Are Evenly Distributed. Great Textbooks Are Not. Until Now.
    50. 60. Questions <ul><li>Contact Information </li></ul><ul><li>Sanford Forte </li></ul><ul><li>Flat World Knowledge </li></ul><ul><li>650-888-0077 </li></ul><ul><li>[email_address] </li></ul>

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