Tweet With Purpose

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Manage your social media time wisely with some Twitter basics. Presented by Sandy Lender with the NPC Writers\' Conference as a case study.

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Tweet With Purpose

  1. 1. Tweet With Purpose <ul><li>Twitter portion of the social-media-in-less-time presentation 2/10/2011 </li></ul><ul><li>Author and Editor Sandy Lender presenting </li></ul><ul><li>http://twitter.com </li></ul><ul><li>twitter.com/sandylender </li></ul><ul><li>(at left: Daisy, Lutino Indian Ringneck Parakeet) </li></ul>
  2. 2. Your Twitter Account <ul><li>What are you marketing? </li></ul><ul><ul><li>Use that in your name </li></ul></ul><ul><ul><li>Keep it short, concise (reasons) </li></ul></ul><ul><ul><li>Brand yourself/service </li></ul></ul><ul><li>Truncated bio; use keywords </li></ul><ul><ul><li>Freelance journalist? (journalist, stringer, reporter) </li></ul></ul><ul><ul><li>Photo skills? (photographer, videographer, flickr account) </li></ul></ul><ul><ul><li>Novelist? (fantasy author, etc.) </li></ul></ul>
  3. 3. Following <ul><li>Tweetgrader.com lets you “check out” the quality of a twitter account </li></ul><ul><li>Tweetadder.com </li></ul><ul><li>Twitoria.com (see who’s gone inactive) </li></ul><ul><li>Twitterless.com (see who’s stopped following you) </li></ul><ul><li>WeFollow.com (see who likes the same stuff you do) </li></ul><ul><li>Jo’s article will be in the conference goodie bags with TONS more references. </li></ul>
  4. 4. The Art of Tweeting <ul><li>140-character limit means u have 2 lrn ur shortcuts (think in terms of retweeting, too) </li></ul><ul><li>http://twictionary.com </li></ul><ul><li>http://thenextweb.com/TwitterKeys/keys.php (to put symbols in your tweets) </li></ul><ul><li>BE RELEVANT </li></ul>
  5. 5. The Art Of Retweeting <ul><li>Retweets mean others are making your content more visible; going viral is good </li></ul><ul><li>ReTweetRank.com (ranks your account based on #of retweets) </li></ul><ul><li>Use less than 140 characters (-15 to -25 is good) so users have “room” to retweet you </li></ul><ul><li>Birgit’s tinyurl discussion works here, too </li></ul><ul><li>RT (tweetdeck is awesome for retweeting) </li></ul>
  6. 6. Hashtags In Your Tweets <ul><li>#word </li></ul><ul><li>Trending topics, Twitter “parties” </li></ul><ul><li>The Naples Press Club’s Writers’ Conference hashtag is #NPCWC (learn it, use it, promote it PLEASE!) (and TY!) </li></ul><ul><li>#FollowFriday, #WineWednesday, #TuneInTuesday, #EditorChat (?) </li></ul>
  7. 7. Suggested Relevant Content & Connections <ul><li>#FollowFriday @npcscoop </li></ul><ul><li>#FF @sandylender and @bph </li></ul><ul><li>#npcwc (our writers’ conference hashtag) </li></ul><ul><li>http://tinyurl.com/NPCWC (takes them to the http://authorsandbooksfestival.org website) </li></ul>
  8. 8. Don’t Txt IRL <ul><li>Adopt shortcuts and text language for Twitter and facebook parameters, but don’t let it take over your writing. This editor hates it. </li></ul>
  9. 9. Come to the Conference! <ul><li>April 9-10, downtown </li></ul><ul><li>Three tracks </li></ul><ul><li>Pitch sessions </li></ul><ul><li>Writers’ contest </li></ul><ul><li>tinyurl.com/NPCWC </li></ul><ul><li>Celebrity Luncheon Sat., April 9 at 11:30 at Vergina on 5 th w/Nancy J. Cohen </li></ul>

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