Six ways Scandinavian media approach iPad

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Less than a year after iPad was launched, media products for the device flourish in the Scandinavian market. Here are six media approaches to the new platform.
Read more about this topic at our digital media blog BetaTales on: http://www.betatales.com/2011/02/20/six-ways-scandinavian-media-companies-approach-ipad/

Published in: Business, News & Politics
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Six ways Scandinavian media approach iPad

  1. 1. 0<br />BetaTales.com, February 22nd, 2011<br />
  2. 2. What to do?<br />
  3. 3. Six ways Scandinavian media approach iPad<br />2<br />Native appswithpremiumcontent<br />E-paperapps<br />Multi-purposeapps<br />Tabletadjustedbrowserversion<br />Special purpose apps<br />Web contentapps<br />
  4. 4. 3<br />E-paperapps<br />
  5. 5. Norway<br />4<br />
  6. 6. Denmark<br />5<br />
  7. 7. Sweden<br />6<br />
  8. 8. 7<br />Native appswithpremiumcontent<br />
  9. 9. VG+<br />8<br />justin@kinyei.org<br />justin@kinyei.org<br />
  10. 10. Bonnier’s News+ apps<br />9<br />
  11. 11. Comingsoon: Aftenposten<br />10<br />justin@kinyei.org<br />justin@kinyei.org<br />
  12. 12. 11<br />Multi-purpose apps<br />
  13. 13. Nordlys<br />12<br />
  14. 14. Severalapps in one<br />13<br />
  15. 15. Aftonbladet Sportsbladet<br />14<br />
  16. 16. 15<br />Web content apps<br />
  17. 17. Nettavisen.no<br />16<br />
  18. 18. 17<br />Tablet adjusted browser versions<br />
  19. 19. Aftenposten.no<br />18<br />
  20. 20. 19<br />Special purpose apps<br />
  21. 21. VG TV Guide<br />20<br />
  22. 22. Berlingske Business<br />21<br />
  23. 23. 22<br />iPad and the bigger ecosystems for content sale<br />
  24. 24. Differentdevicesthroughouttheday<br />
  25. 25. Who willcontroltheecosystems for content?<br />24<br />
  26. 26. Who willcontroltheecosystems for content?<br />25<br />Amazon<br />Barnes & Noble<br />???<br />Zinio<br />NewspaperDirect<br />Apple<br />Google<br />
  27. 27. Is it too late for thecontent producers?<br />26<br />
  28. 28. Let us not forget: <br />27<br />Our business is not defined by platforms, but by the user needs we serve and the unique value we create<br />
  29. 29. Who willfindthe smart model for userpayment?<br />28<br />
  30. 30. 29<br />Thankyou!<br />John Einar Sandvand<br />E-mail: jes@medianorge.no<br />Phone: ++47-9915 8839<br />Blog: http://www.betatales.com<br />Twitter: @johnei<br />

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