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Social Media : Best Practices in the Workplace


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A few slides to introduce social media in the workplace and why it matters.

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Social Media : Best Practices in the Workplace

  1. 1. Social Media Best Practices Sandra Rimetz, Instructor This slideshow is the property of Sandra Rimetz and cannot be duplicated or used without permission.
  2. 2. 2014Sandra Rimetz Estimated that in 2015 nearly 60 percent of Earth's population will be on the Internet Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013–2018
  3. 3. Defining Social Media 2014Sandra Rimetz Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). ~Merriam- Webster Websites and applications that enable users to create and share content or to participate in social networking. ~Oxford Dictionaries A Reminder of What Social Media Is…
  4. 4. 1994 Geocities 1997 AOL lets users “chat”. 2003 MySpace launched. LinkedIn started. 2004 “College” version of Friendste r is rolled at Harvard 2005 YouTube begins storing and retrieving videos. 2008 Twitter comes alive! 2010 Google launches Buzz 2014 Sandra Rimetz Evolution Source: A Little History…
  5. 5. Closed in 2009 Closed in 2011 238 million member s 1.15 billion monthly active users 1 billion unique users per month 215 million users 359 million 2014 Sandra Rimetz Users by the Numbers Source:
  6. 6. 2014Sandra Rimetz Who Is Using It?
  7. 7. What Users Are Doing?
  8. 8. 2014 Sandra Rimetz Adult Users Activity according to Pew Internet 67% visit Facebook 18% on Twitter 20% on LinkedIn 15% on Pinterest 13% on Instagram 6% on Reddit 6% on Tumblr
  9. 9. Social Media today Why It Matters 2014 Sandra Rimetz
  10. 10. 2014 Sandra Rimetz Why Social Media Matters?
  11. 11. 2014Sandra Rimetz of consumers would recommend a brand to others after interacting with them on social media. 90% brands-after-interacting-social-media#ixzz2gzdAN9Uu
  12. 12. Improved social signals that improve your presence on the Internet (SEO) Company branding Improved brand awareness Word-of-mouth advertising Increased customer loyalty and trust Improved audience reach and influence 2014 Sandra Rimetz The Benefits
  13. 13. 2014Sandra Rimetz Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year
  14. 14. If all your employees understood how important your company’s social media presence is? Can You Imagine Then… www.sophisticateduser.con 2014Sandra Rimetz
  15. 15. 2014Sandra Rimetz Want to learn more about how social media training can increase your bottom line? Contact me at