1. 1. President Obama’s administration is using
social media to promote transparency &
communication
www.opendol.ideascale.com/
www.Facebook.com/Departmentoflabor
www.youtube.com/usdepartmentoflabor
www.twitter.com/usdol
www.Data.gov
www.recovery.gov
www.dol.gov/recovery
2. It expands our service delivery options in a
tough fiscal environment
Sandra Hastings Hastings.Sandra@gmail.com 1

2. 3. Social media is no longer a trend, it’s a critical
strategic business mandate
80% of all businesses use social media
75% Use LinkedIn to check
66% backgrounds to recruit
Use LinkedIn
4. Our business customers are online…we must
respond to remain competitive
Sandra Hastings Hastings.Sandra@gmail.com 2

3. % of Social Media Tactics Used by
Responde Small Businesses (December
nts
75% 2009) a company page on a
Have
social networking site (e.g.,
69% Facebook) updates and articles
Post status
on social media site (e.g.,
57% LinkedIn) networks through
Build their
sites like LinkedIn
54% Monitor positive/negative
feedback about organization
39% Have a blog in areas of
26% expertise
Tweet about areas of expertise
16% Use Twitter as customer service
channel
8% Other
N=89; The State of Small Business Report 2/16/10 www.eMarketer.com
Sandra Hastings Hastings.Sandra@gmail.com 3

4. 5. Our competitors are using sophisticated
social media strategies to communicate with
businesses
http://manpower.com/research/research.cfm
How do your value-added services
compare?
Sandra Hastings Hastings.Sandra@gmail.com 4