Five reasons social media is important

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Five reasons social media is important

  1. 1. 1. President Obama’s administration is using social media to promote transparency & communication www.opendol.ideascale.com/ www.Facebook.com/Departmentoflabor www.youtube.com/usdepartmentoflabor www.twitter.com/usdol www.Data.gov www.recovery.gov www.dol.gov/recovery 2. It expands our service delivery options in a tough fiscal environment Sandra Hastings Hastings.Sandra@gmail.com 1
  2. 2. 3. Social media is no longer a trend, it’s a critical strategic business mandate 80% of all businesses use social media 75% Use LinkedIn to check 66% backgrounds to recruit Use LinkedIn 4. Our business customers are online…we must respond to remain competitive Sandra Hastings Hastings.Sandra@gmail.com 2
  3. 3. % of Social Media Tactics Used by Responde Small Businesses (December nts 75% 2009) a company page on a Have social networking site (e.g., 69% Facebook) updates and articles Post status on social media site (e.g., 57% LinkedIn) networks through Build their sites like LinkedIn 54% Monitor positive/negative feedback about organization 39% Have a blog in areas of 26% expertise Tweet about areas of expertise 16% Use Twitter as customer service channel 8% Other N=89; The State of Small Business Report 2/16/10 www.eMarketer.com Sandra Hastings Hastings.Sandra@gmail.com 3
  4. 4. 5. Our competitors are using sophisticated social media strategies to communicate with businesses http://manpower.com/research/research.cfm How do your value-added services compare? Sandra Hastings Hastings.Sandra@gmail.com 4

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