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The internet is becoming a tightly interwoven part of our everyday lives. There is a growing market for web services which augment the daily life of users trough products with an internet connection. We call these real world extensions of the web embedded media. In the last couple of years we explored embedded media design through student projects with real world clients. We learned that the UX difficulty of embedded media design is to mix, enforce and augment existing user experiences. We’ve tried to capture this challenge in the intuitive notion of experience blend. In this paper we use examples from our project work to introduce this notion of experience blend.