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Creativity innovation sandeep mannan


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creativity and innovation

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Creativity innovation sandeep mannan

  1. 1. Creativity & Innovation By Sandeep Mannan
  2. 2. Creativity “Imagination is more important than knowledge.” “Problems cannot be solved by thinking within the framework within which the problems were created” “Get in touch with your inner child.”
  3. 3. Innovation “The best way to get a good idea is to get a lot of good ideas” Linus Pauling “Innovation is everywhere; the difficulty is learning from it” John Seeley Brown
  4. 4. Pepino fruit The fruit of Pepino is often eaten ripe as a refreshing, quenching fruit after physical effort. Its yellowish white colour, with speckles and longitudinal lines, and its purple colour in the ripe state make the fruit attractive. Its smell and taste are pleasant because of their typical mild aroma and slightly sweet flavour. Its nutritional value is low but it is recognized for its diuretic properties, probably because of its high water content (90 percent) and good iodine content, for which it is recommended for treating goitre. It also contains 7 percent of carbohydrates and 29 mg per 100 g of vitamin C.
  5. 5. The famous board game, called Chess, was invented in India. India is the 7th largest country in the world, the largest democracy and one of the oldest civilizations. India is one of the largest exporter of computer software products. It exports software to over 90 countries. India originated Yoga about 5,000 years ago.
  6. 6. Four Roles Of The Creative Process The Explorer Gathers information, explores for knowledge in new places The Artist Experiments with new approaches, combinations Follows intuition, breaks rules, brainstorms, takes risks The Judge Evaluates ideas and solutions, critically weighs evidence. The Warrior Takes the offensive, fights for implementation, has courage.
  7. 7. Thinking provides knowledge, Knowledge makes you great.
  8. 8. Creativity Blocks Accepting conventional wisdom. Not taking time to investigate or elaborate. Seeking only to satisfy the perceived needs of bosses. Having tunnel vision, compartmentalizing problems. Looking for quick, yes-no answers. Fearing rejection of ideas. Being afraid of making mistakes. Expecting others to be creative. Being unwilling to question others. Being unwilling to accept others’ input. Being unwilling to collaborate.
  9. 9. Methods For Killing Creativity Evaluation Fear of evaluation kills the love of creative activity. Surveillance Looking over creative people’s shoulder or policing them de-motivates them. Reward Extrinsic rewards lower motivation. Reward creative people with autonomy, the opportunity to learn. Competition Win/Lose competition kills creativity. In a competitive environment, people think about how not to lose instead of how to win. Restricted Choice Making choices for creative people or severely limiting their options lowers creative output. Extrinsic Orientation External rewards such as prizes and money hurt creativity. Creative people love the intrinsic rewards of doing the job.
  10. 10. Ways of Enhancing Personal Creativity 1. Accept there’s no right answer 2. Don’t follow the rules 3. Be foolish 4. Ask ‘What if?’ 5. Think outside your area 6. Go for ambiguity 7. Believe in yourself
  11. 11. 1. No Right Answer •The best way to get a good idea is to get a lot of ideas •Change your question (eg IBM should have thought in terms of solutions to problems, not computing hardware) •Avoid workplaces with a culture of uniformity
  12. 12. 2. Don’t Follow The Rules • We make rules based on reasons that make sense • We follow these rules • Time passes, things change • The original reasons for the rules no longer exist, but because the rules are still in place, we continue to follow them
  13. 13. 3. Be Fool-ish: Examples Think against the conventional flow, like the fool in Shakespearean times
  14. 14. 4. Ask “What If?” Ask “what if” someone else were solving your problem for you, 5 minute exercise : ‘What if’ someone else were running this session on creativity. How would they organise/structure it?
  15. 15. 5. Think Outside Your Area : Suggestions 1. Read fiction and stimulate your imagination 2. Go to places you wouldn’t normally go (eg a junk yard, a fairground) 3. Develop the explorer’s attitude : the outlook that wherever you go, there are ideas out there (4. When you hit on an idea, write it down)
  16. 16. 6. Go For Ambiguity “If you tell people where to go, but not how to get there, you’ll be amazed at the results” George S Patton (American General)
  17. 17. Ambiguity As Found In The Workplace • Non hierarchical organisation • Tolerance (or even encouragement) of different approaches • Broad goals defined, but little else
  18. 18. 8. Believe in Yourself Lack of creativity is a self-fulfilling prophecy (as substantiated by research!)
  19. 19. 29 Converging thinking Judging, assessing options, focusing, making decisions. Diverging thinking Generating lots of options and ideas, making lists. Green light = speed Red light = brakes on! These are two mutually exclusive mental activities
  20. 20. Thomas Edison “I have not failed, I’ve just found 10,000 ways that won’t work”.