Passionate for farming, however not sure where to start ?
Your passion is one among thebest as the land availability inIndia is Shrinking….Total land availability in India is0, 81,23,81,200 Acers and this willNever change.Total population of India as in2011 is 1,22,02,00,000 + add 51every minute….Still most of us do not even havean acre of land.
c a n n o tLets first understand as to why people do not get into farming.
Its Clarity…Fulfilling your passion is not that easy, asagriculture and real-estate in India is still anunorganized segment and is managed mostly bynot so professional people.There is no end-to-end service providers andthere is no fixed MRP for this industry.Adding to this, the missing clarity anduncertainties create a road blockLets take a look at the common concerns :
• Legal • What to grow • Cost/commission • When to grow • Documentation • Knowledge of seeds, • Approach road fertilizers, pesticides etc • Soil fertility/water availability Land INPUTS • Cannot afford specialist Cannot afford technology and consultation for small holdings machinery TECHNOLOGYEXPERTISE
Manpower issues like availability, skill, cost and consistency, knowledge upgrades and optimum utilizationMANPOWER Time and availability constrains TIME LIMITS Cannot process, store or market it directly causing middleman issuesPROCESSING AND MARKETING
Past PresentLarge land holdings Small land holdingsHuge manpower Availability Manpower ScarcitySustainable farming : inputs like seeds Inputs like Pesticides , seeds and fertilizersfertilizers where available in house from the very expensivelife stock costing zero percentSupporting systems like dairy and poultry Supporting system collapsed Converting the producer into a consumerMulticorp module Monocrop moduleCustomer sentiment: Consumers Customer sentiment : Consumersdemanded on basis of quality making the demanded on basis of cost and quantityproduce safe and healthier making produce toxic and malnutrientCommunity living gave access to Independent farming and small landknowledge transfer without any cost holdings restricted the farmer from expertise and technologyFarming was the main source of income Globalization has brought-in multiple options
We are a Team of Traditional Senior farmers Wood Scientists Soil Scientists Environmental Scientists Horticulturalists Agriculturalists Certified Crop advisors(CCA) Agronomists Entomologists Dairy Technologists
Board of Directors • V Asha Kiran Founder & Managing Director – Village Organics Pvt Ltd • Managing Director for Air aroma India Pvt Ltd • Managing Director for Microline computers Pvt Ltd • Direct exporter of Organic Mangoes to Australia, Singapore, Malaysia and USA • Indian distributor for Natural fragmented oil to Major star hotels in India • P Gopi Krishna Director – Village Organics Pvt Ltd • Managed his family business “ Vinu Agritec Pvt Ltd” • Has immense knowledge & experience in agro executions and management of farms ranging between 100 acres to 3000 Acers. • Completed successful farming on 2500 acres at Vinukonda, Guntur dist, Andhra Pradesh under waste land development scheme of Govt of India. • K . Srinivasa Rao Director – Village Organics Pvt Ltd • President - Sandalwood growers association • Managing Partner – Herbal India Enterprises • Partner – Siri Agri Group • Has been larning the complete cell biology of Sandalwood from Dr H S Anantha Padmanabha for the past 8 years. • Has been practicing sandalwood cultivation on his own land for the past 8 years
Dr. H S Anantha Padmanabha Association with Village Organics: Chief wood ScientistDr. H S Anantha Padmanabha, the forestry consultant, is an expert on sandalwood cell biology, who mastered thetechnology of artificial raising of sandalwood. A scientist of 40 years experience in forestry in India, he had worked as asenior scientist at the Institute of Wood Science and Technology in Bangalore (India) from 1964 to 1998 and wasresponsible for guiding research projects on sandalwood and other forestry species including but not limited to techniquesof growing sandalwood and decease and pests affecting forestry tree species.Currently he is a Director of Karnataka Research Foundation and Advance Technology Transfer, Bangalore, Consultant toTropical Forestry Services Western Australia, consultant to Forest Rewards, Western Australia, and had served as consultantto Department of Conservation and Land Development (CALM) and Forest Product Commission (FPC) Government ofWestern Australia from 1998 to 2002. He is honorary consultant to Karnataka Soaps and Detergents Ltd, Bangalore,assisting and providing guidance to farmers, corporate bodies and NGO‟s in growing sandalwood in India.He has co-authored books on sandalwood and have published over 150 publications in both Indian and Internationaljournals. He was designated as chief Technical Advisor for sandalwood projects with the World Bank FREE project (ICFRE)Government of India. Click here for a news article on Dr. H S Anantha Padmanabha
K Muralidhar Reddy (Acharya) Association with Village Organics: Chief Environmental ScientistMaster of Science (environmental science & engineering) University of Maryland College Park, MD,USAWorked as consulting engineer for over 10 years in USA. He has developed an innovative low cost water disinfectiontechnology, which is in the final stage of product development (Patent Pending, US Patent Office, Washington,DC)Developed a simple & effective three step cow-based sustainable farming technique. Currently working in over fourdistricts of Andhra Pradesh conduction training for farmers on cow-based sustainable farming.Developed a rice cooking (traditional) process to enhance and promote health, especially for diabetes and musculoskeletal problems.Participated in core organizing team for several antipollution movements including a major Uranium mining projectNagarjuna Sager area.Varied interest in Vedic sciences including Ayurvedha, Holistic Healing, Astrology, Yoga, Meditation, Agni Hothra,Traditional Knowledge Systems
S V L Prasad Association with Village Organics: Chief Horticulture ScientistCurrently working as Manager Horticulture of the Taj West End (Taj Group Hotels) Bangalore.Post Graduate in Botany & Researcher in the field of Cytogenetic & Plant Physiology.Expert in Tissue Culture, Breeding Resistant Mutants for Gama radiation & Environmental Pollutants, especially industrialeffluents.Had Exposure since child hood in the field of Landscaping from Father Mr. S. Rama Rao,The Corporate Director of Landscaping& Horticulture, of IHCL (Taj Group of Hotels) globally.Taken up Landscaping as profession since it is one of the prime hobbies.Officially Having 23 years of Experience in the Landscaping & Horticulture field,Initial 14 months focused in Landscaping of GoaUniversity premises, which is of Lateritic Rocky Strata.Then Joined Leela Venture ltd, taken up the role of Project in charge andinstrumental in building up The Leela Goa & Landscaping @ Mobar Cavelosim, Goa, which became part of the leading hotelsof the world within 1 year.Rest of the 21 years within Taj Group of Hotels developing landscape of prime properties countrywide.Have been instrumental for winning the award for The Taj West End as „Best Environmental Hotel of the year‟ 08‟.Honorary Consultant for Urban Landscaping of Bangalore for BBMP & BET.Specialized in transplantation of 100 years old Trees.Takes part in assisting the government in transplanting Heritage trees instead of cutting them during road widening program.
Journey, So far… 1997 2000 • Started farming on 2500 acres at Vinukonda, Guntur dist, Andhra Pradesh under waste land development scheme of Govt of India. • Started Organic Farming of vegetables. • Started high quality grafted Mango saplings nursery at • Did direct sales of produce in Vijayawada. Krishna Dist, Andhra Pradesh. • Exported Organic Mangoes to Singapore. 2004 2011 2012 • Incorporated as Village • Started worlds first • Started one of the most Sustainable Organics Pvt Ltd commercial sandalwood & Integrated farming module at project at Aleru, Vikarabad. RR Dist Andhra Pradesh. • Started self plantation of Warangal Dist in a This project is designed in a way that Sandalwood in 30 acres. community farming farming becomes safe, secure, module . assured, insured and enjoyable. • Started own nursery for quality sandalwood • Accruing 180 acres of land at saplings. Madanapally near Rishi Vally, Chittor Dist. • Aquaring 280 acres of land at Vinukonda, Guntur Dist
Team A team of highly qualified individuals with years of experience in their field have contributed to one of the best and unique crop module ManagementEnd To End service Visionary and experience leadership that developed a highly profitablemodule farming moduleOur End-to-End farming module has helpedus make the most out of farming. STRENGTHS Innovative thinking A thought process that has balanced the Green Investors usage of traditional farming modules and adopted technology only where applicable Many passionate individuals from various sectors of life who wanted to get into farming however avoided the same due to lack of clarity are today investors with us and are our strength Unique farming module An unique eco-friendly community farming module, for optimum utilization of available resources
Making profits more profitable… Crop Yield per acre Expected price Gross Income Vegetables 10 Mt Rs 15 1,50,000The above profit figures look amazing, however is it really possible?There are two factors which effects the annual income projected. Can we achieve 12 Mt per year and will the costprojected remain the same for the entire year.Yield: Achieving 12 – 15 Mts per year is an common accomplishment however there are lots of factors which mayeffect the same.At Village Organics this factors are clearly understood and properly taken care of.• Proper selection of seeds and saplings to ensure mortality issues.• In-depth knowledge of the soil conditions with soil test reports which helps to determine the verity and quantity of bio inputs to be used.• Crop rotation to enhance the naturally available minerals thus decreasing the input cost and increasing the output.• Use of organic compost made in-house, thus reducing the cost of pesticides and manure.• Day to day monitoring by qualified and experience agronomists.• Enhanced harvesting modules to ensure reduction in wastagePrice: This never remains the same and is the most effecting factor for the annual profits. Market fluctuations are verycommon and cannot be controlled.
Lets take the example of Tomatoes. They grow round the year however the farmerprice differs from Rs 20 -40 per Kg to sometimes as less as Rs 1 or even less. Thehighest price remains only for few days and the farmers have to face the grudge offluctuations.Being perishable the farmers have to sell as and when harvested, immaterial of themarker price. This fluctuations reduce the annual profits.This reduces the average annual price of tomatoes to Rs 5 making the annual profitsto around Rs 70,000 per acreAt Village Organics if cultivation is an process, getting the maximum out of theproduce is another major segment in itself and is handled well.• The raw produce is not directly sold in the wholesale market.• The produce is processed and packed to increase the shell life and thus becomes an value addition. This process helps Village organics tackle the market fluctuations.• Village Organics has in-house marketing system which directly reaches the end users. This reduces middleman commissions.• Being an organic produce it is widely accepted and paid more for.• Village Organics has vast experience in exports of such produce. This helps us, making profits more profitable
Dairy uses at Village Organics Value Addition by Exports | Direct marketingOrganic Milk Processing and making by products Cow dung Gobar Gas Organic Manure Kitchen Generator Pumps Lighting Cow urine Fertilizer as urine pest management as Foly spray
Live stock – Country Poultry Organic live Stock Organic Eggs Hen feces Organic manure as phosphorus
Bee Farming • Natural honey • Helps in pollination • Reduces the cost of manual security • Does not conflict with regular farming
Trained dogs squad• Trained dogs help control the cow cattle and other live stock• Reduces the manpower costing• Reduces the cost of security for Sandalwood farming• Does not conflict with regular farming
Mango Farming Trees per Acre = 100 Yield per Acre Current price 5 Mts Rs 30
Sandalwood Farming Trees per acre = 300 Yield Quantity per tree Current price per Kg Heartwood 30 Kgs 5,000 Roots 5 Kgs 5,000 Mixed wood 5 Kgs 1,000 Sapwood 50 Kgs 500
Farm security measures Patented security systemThe idea behind this is very simple. To letthe tree speak for itself. When a tree iscut down an alarm is triggered andcommunicated to the security personalsthrough :1) Hooter2) SMS3) E-mail
Lifestyle • Solar water heating system • Mineral water plant • Waste water treatment • Organic food court • Natural ventilation • Renewable energy • Traditional architecture designs by – Rich earth architectures (Mumbai) Graha Vanam Nakshatra Vanam Eco friendly guest house • Floral garden • Medicinal plant garden Swimming pool • Fruit garden
Month Activity Funding %March - 2012 Land ploughing for sunlight exposure to kill termites 15%May - 2012 a) Bore wells digging as peek summer gives the accuracy for ground water table. 10% b) Rainwater harvesting mechanism. c) Ground water recharging mechanism.June – 2012 a) b) Nursery plantation of sandalwood and mango saplings. Legumes is planted for nitrogen enhancement. 10%August – 2012 Land fencing 15%September – 2012 Individual land identification and making 0%October – 2012 Infrastructure : a) Cow cattle sheds. 10% b) Employee Quarters c) Guest house d) Food processing unit e) Gobar gas unitFebruary – 2013 Drip irrigation and trenches 10%April – 2013 Pit formation with organic manure mixing 10%June -2013 Ground plantation 20%