A cross media project onworld cultures<br />
W@=D@?<br />
W@=D@?<br />
W@=D@?<br />
W@=D@?<br />
W@=D@?<br />
W@=D@?<br />
W@=D@?<br />
W@=D@?<br />
W@=D@?<br />
W@=D@?<br />
W@=D@?!<br />
d@ is…<br />A cross media projectonworld cultures<br />
[1ste FILMPJE]<br />
Figures? <br />
4x4X25<br />MINUTES W@+d@ TV SHOW<br />
1.500<br />DAILY VIEWS OF ONLINE CLIPS<br />
∞?<br />Schools using w@=D@<br />
4<br />4<br />Theater events<br />Culturaltraditions<br />4<br />4<br />major nationalmedia GROUPS<br />MONTHS DIGITAL PLA...
40%<br />TV MARKET SHARE<br />
80.000<br />W@D@ PRINT MAGAZINE COPIES IN 4 EDITIONS<br />
∞?<br />PARENTS sharingthe w@=D@ experience<br />
4<br />YEARS  OF CROSS MEDIA MARKET PRESENCE(°4 monthsoriginal ‘campaign’)<br />
2<br />First classactorS…<br />
w@=D@ EXPLORES THE CULTURAL EXPERIENCE OF non-western traditions<br />
CHALLENGES?<br />
HOW TO getyoungstersto cheerfor “difficult” &EDUCATIONAL cultural content?<br />
“EDUCATE them”<br />“ENTERTAIN us!”<br />
HOW TO TURN THE WORLD’smost frequentlyaskedquestioninto a brand?<br />
i. VISION: “Culture is not a socialchallenge.it’s a source of differentiation”<br />
II. MISSION: “W@=D@ wants to inspire a wide audience by exploring the richness and diversity of world cultures in an enter...
III. FOCUS : ROUTINE, fundamental(not: EXOTIC / EXTRAORDINARY)<br />
4<br />>> FOCUS:<br />Culturalicons<br />
<ul><li>Mexico:Maize / Sowing
Mali:Mask / Dancing
India:Idol (Ganesh) / Ritual
China: Dharma wheel / Meditation</li></li></ul><li>
IV. MULTIPLATFORM STRATEGY<br />Tv-series<br />FREE PRESS<br />magazine<br />Online platform<br />CITY SCULPTURES<br />THE...
Tv-series<br />FREE PRESS<br />magazine<br />Online platform<br />CITY SCULPTURES<br />THEATER SHOWS<br />
4<br />major national media GROUPS<br />FOR Funding & DISTRIBUTION<br />
<ul><li> All W@=D@ media have their own content - no line extensions.
 cross-media – the media refer to each other and enrich each other.</li></li></ul><li>TV-SERIESGenre: Docu-fiction, Tintin...
TV-series:Narrative structure<br />The show is hosted by two “young cultural adventurers” who face the challenge of unders...
TV-series: Crossmedia features<br />Online docuclips adverted in the series by animated cew - docuclip alarm. <br />
ONLINE PLATFORM<br />The W@=D@ website has 3 functions:<br />1. platform function: info and services.<br />2. publish the ...
W@=D@ magazine fuses an encyclopedia, a magazine and a reading book.<br />
THE PRINT MAGAZINE’s 68 pages OFFER an insight INto the daily life of youngsters from a cultural point of view.<br />
Added value content: enriches the TV EXPERIENCE<br />Added value content: enriches the TV EXPERIENCE<br />
Print magazine: Distributionsales points and alternative<br />
W@=D@ THEATER play ADDED EXTRA FIRING POWER<br />
d@ is w@=D@<br />
And D@ is how to turn the WORLD’smost frequentlyaskedquestioninto a brand.<br />
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W@=D@ [what is that?]

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W@=D@ is a cross-media cross-cultural children’s edutainment project by SANCTA. In 4x4x25' docufiction TV-shows 2 cultural adventurers search for understanding of 4 objects of cultural significance in Mexico, Mali, India and China. W@=D@ consisted of a weekly docufiction TV-show, an online platform, a theatre play, a print magazine, school packages and city sculptures, … The project’s multipartner set-up engaged 4 major national media groups. Return on investment: “difficult” cultural and educational content turned into acclaimed edutainment during 4 years of cross media market presence, incl. 40% TV market share, 1.500 daily views of online clips, 80.000 print magazine copies in 4 editions, WOM among parents, … + lots of earned media attention… turning the world’s most frequently asked question into a brand.

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W@=D@ [what is that?]

  1. 1. A cross media project onworld cultures<br />
  2. 2. W@=D@?<br />
  3. 3. W@=D@?<br />
  4. 4. W@=D@?<br />
  5. 5. W@=D@?<br />
  6. 6. W@=D@?<br />
  7. 7. W@=D@?<br />
  8. 8. W@=D@?<br />
  9. 9. W@=D@?<br />
  10. 10. W@=D@?<br />
  11. 11. W@=D@?<br />
  12. 12. W@=D@?!<br />
  13. 13. d@ is…<br />A cross media projectonworld cultures<br />
  14. 14. [1ste FILMPJE]<br />
  15. 15. Figures? <br />
  16. 16. 4x4X25<br />MINUTES W@+d@ TV SHOW<br />
  17. 17. 1.500<br />DAILY VIEWS OF ONLINE CLIPS<br />
  18. 18. ∞?<br />Schools using w@=D@<br />
  19. 19. 4<br />4<br />Theater events<br />Culturaltraditions<br />4<br />4<br />major nationalmedia GROUPS<br />MONTHS DIGITAL PLATFORM<br />
  20. 20. 40%<br />TV MARKET SHARE<br />
  21. 21. 80.000<br />W@D@ PRINT MAGAZINE COPIES IN 4 EDITIONS<br />
  22. 22. ∞?<br />PARENTS sharingthe w@=D@ experience<br />
  23. 23. 4<br />YEARS OF CROSS MEDIA MARKET PRESENCE(°4 monthsoriginal ‘campaign’)<br />
  24. 24. 2<br />First classactorS…<br />
  25. 25.
  26. 26.
  27. 27. w@=D@ EXPLORES THE CULTURAL EXPERIENCE OF non-western traditions<br />
  28. 28. CHALLENGES?<br />
  29. 29. HOW TO getyoungstersto cheerfor “difficult” &EDUCATIONAL cultural content?<br />
  30. 30. “EDUCATE them”<br />“ENTERTAIN us!”<br />
  31. 31. HOW TO TURN THE WORLD’smost frequentlyaskedquestioninto a brand?<br />
  32. 32. i. VISION: “Culture is not a socialchallenge.it’s a source of differentiation”<br />
  33. 33. II. MISSION: “W@=D@ wants to inspire a wide audience by exploring the richness and diversity of world cultures in an entertaining and comparative way.”<br />
  34. 34. III. FOCUS : ROUTINE, fundamental(not: EXOTIC / EXTRAORDINARY)<br />
  35. 35. 4<br />>> FOCUS:<br />Culturalicons<br />
  36. 36. <ul><li>Mexico:Maize / Sowing
  37. 37. Mali:Mask / Dancing
  38. 38. India:Idol (Ganesh) / Ritual
  39. 39. China: Dharma wheel / Meditation</li></li></ul><li>
  40. 40. IV. MULTIPLATFORM STRATEGY<br />Tv-series<br />FREE PRESS<br />magazine<br />Online platform<br />CITY SCULPTURES<br />THEATER SHOWS<br />
  41. 41. Tv-series<br />FREE PRESS<br />magazine<br />Online platform<br />CITY SCULPTURES<br />THEATER SHOWS<br />
  42. 42. 4<br />major national media GROUPS<br />FOR Funding & DISTRIBUTION<br />
  43. 43. <ul><li> All W@=D@ media have their own content - no line extensions.
  44. 44. cross-media – the media refer to each other and enrich each other.</li></li></ul><li>TV-SERIESGenre: Docu-fiction, Tintin meets M. Palin. <br />Format: 4x25 / one series weekly episodes.<br />
  45. 45. TV-series:Narrative structure<br />The show is hosted by two “young cultural adventurers” who face the challenge of understanding a cultural artefact and returning it to its place of belonging. <br />In each series a different cultural tradition is explored and communicated via this object of cultural significance. <br />The plot is highly fictive - which allows for adventurous TV as well as for exploring the imaginative capital of a world culture.<br />
  46. 46. TV-series: Crossmedia features<br />Online docuclips adverted in the series by animated cew - docuclip alarm. <br />
  47. 47. ONLINE PLATFORM<br />The W@=D@ website has 3 functions:<br />1. platform function: info and services.<br />2. publish the 11 inspirational and educational docuclips: online and on demand (5 to 7’)<br />3. ‘I LOVE CULTURE Forum’: online “philosophy” on weekly cultural themes.<br />
  48. 48. W@=D@ magazine fuses an encyclopedia, a magazine and a reading book.<br />
  49. 49. THE PRINT MAGAZINE’s 68 pages OFFER an insight INto the daily life of youngsters from a cultural point of view.<br />
  50. 50. Added value content: enriches the TV EXPERIENCE<br />Added value content: enriches the TV EXPERIENCE<br />
  51. 51. Print magazine: Distributionsales points and alternative<br />
  52. 52. W@=D@ THEATER play ADDED EXTRA FIRING POWER<br />
  53. 53. d@ is w@=D@<br />
  54. 54. And D@ is how to turn the WORLD’smost frequentlyaskedquestioninto a brand.<br />
  55. 55. Awards(SELECTION)<br /><ul><li> Silver Hugo Award “Best Children’s Programme”,Chicago 2007
  56. 56. Intermedia Globe Silver, World Media Festival Hamburg, 2007
  57. 57. award for ‘Best Musical’, FLEMISH MUSICAL AWARD Gala For The W@=D@ performance ‘Sunjata, Lion King of Mali’ (2006)</li></li></ul><li>?<br />Sancta Media is a team of transmediaenthousiasts, based in Antwerp, Belgium. A typical Sancta project takes on a social, ecological and/or urban challenge by turning it into an entertaining multiplatform AND MOBILIZING storytelling experience.<br />www.sancta.eu<br />

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