4. Where am I coming from?
• Undergrad business focus on business strategy
• In house analyst old world businesses
• NYC’s first entrepreneur hub ULS —business model
coaching, navigating investment landscape
• Games since last 4 years--YetiZen
– 6500 developers at YetiZen events last year
– Over 700 startup applications per accelerator round (2) a year, 8
– Large extensive investor network—peak at YetiZen’s board
9. Why no seed and Kickstarter?
• Mostly bet due to passion for game or team
• Momentum driven to some extent
• What works: build passionate followers in your vision. Ex
DoubleFine (12 year). Can take entire career
10. Why no follow-on venture rounds to
investments from prior years?
• Based on company achieving growth milestones
with Series A financing
• Indicates match between performance of prior
investments with follow-on investor expectations
• Bad indicator of investor appetite for games
12. First Venture Financing
• Definition--Counts first venture round plus second
round within same year only
• True apples to apples comparison
• Hypothesis driven
• Investor patterns in
– Social Proof
22. So what should you do? If raising
1. If you have it Social Proof—past exits, c-level or
early employees of a famous
startup use it. May still not work.
2. If you do not have social
proof—focus on DAUs, ARPDAUs. Right level?
Genre dependent and moving target.
23. If you are considering raising
• Be clear on startup lifecycle and don’t waste time
with bad fits
24. If you are at efficiency and scale and
Arm yourself with the right
knowledge, mentorship, partnership deals, and way
to separate yourself from others with less traction or
Talk to us. Email me email@example.com
25. Thank you! Q&A
If you want to connect with me
• Twitter: @SanaOnGames
Asked someone if they want to go for an investment and then exit someday. Response ah naah we love making games, we are going to bootstrap. Raising money is hard anyways so many try and fail. No one is really raising money in games anyways.