Rdfa semtech2011

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Rdfa semtech2011

  1. 1. The RDFA/SEO WAVEHow to catch it & why<br />Email: bstarr@Ontologica.us<br />Twitter: @BarbaraStarr<br />
  2. 2. The Schema.org/SEO WAVEHow to catch it & why<br />Email: bstarr@Ontologica.us<br />Twitter: @BarbaraStarr<br />
  3. 3. About me<br />Decadesworking with Semantic Technologies in finance, government, insurance and more<br />Currently – Major Online Retailer<br />SD Semweb organizer, assistant SF organizer, etc<br />Added goodrelationsrdfa onto some 900,000 item pages<br />Looking at all kinds of backlinks from many e-tailers sites certainly demonstrated the necessity for structured data within web pages or a “less gameable” search solution.<br />
  4. 4. What I am going to talk about<br />The Wave<br />How to catch it<br />Why<br />The catch?<br />Demo <br />
  5. 5. Some basic definitions<br />RDFa - RDF in attributes <br />Rich snippets, embedded structured data on html pages<br />Typically used initially by the search engines to enhance displays in SERPs<br />Rich Snippets yield increase in CTR (Click Through Rate)<br />Initial claim – no change in search rankings<br />
  6. 6. The WAVE<br />
  7. 7. The Wave<br />Yahoo<br />Google<br />Facebook<br />Many others, but focus on SEO<br />
  8. 8. Adoption/Usage<br />First used by Yahoo, Searchmonkey, Feb 2008<br />Full RDFa support<br />Products<br />News<br />Events<br />Video<br />Documents<br />Local<br />
  9. 9. The Demise of Searchmonkey<br />Continued Support for RDFA snippets<br />
  10. 10. Adoption/Usage - GOOGLE <br />Rich snippets introduced May 12, 2009<br />Reviews<br />People<br />Events<br />Businesses and organizations<br />Reviews<br />Recipes<br />Breadcrumbs<br />Local Search<br />Video<br />Images <br />Products<br />http://rdf.data-vocabulary.org/#<br />
  11. 11. Rich Snippets<br />Google now supports Rich snippets for<br />People<br />Events<br />Businesses and organizations<br />Reviews<br />Recipes<br />Products<br />Breadcrumbs<br />Local Search<br />MAY 12, 2009<br />http://rdf.data-vocabulary.org/#<br />
  12. 12.
  13. 13.
  14. 14. RDFa for videos<br />September 2009<br />
  15. 15. October 26, 2009<br />
  16. 16. Events<br />Mar 12, 2010<br />
  17. 17. 17<br />Recipes<br />April 13, 2010<br />
  18. 18. FacebookOpengraph protocol based on RFDa<br />April 20, 2010<br />Enables “semantic Profiling” <br />of users<br />
  19. 19. April 26, 2010<br />
  20. 20. Sept 2, 2010<br />
  21. 21. Sept 22, 2010<br />
  22. 22. Products – Nov 2, 2010<br />Included support for goodrelations vocabulary<br />
  23. 23. Peter Mika’s blog – Yahoo Analysis<br />Results prior to goodrelations announcement by google<br />
  24. 24. LOD Cloud Evolution<br />The wave of growth has been remarkable<br />Source maintained by: Richard Cygniak and AnjaJentsch. http://lod-cloud.net<br />
  25. 25. Mar 2008<br />
  26. 26. March 5 - 2009<br />
  27. 27. LOD cloud – Sept 22 2010<br />latest LOD cloud<br />
  28. 28. How to catch the wave<br />
  29. 29. How to catch the wave<br />Add rdfa to your website<br />Either directly or using tools<br />Great goodrelations support for rich snippet generation<br />Wordpress plug ins and other tools available<br />Drupal support<br />Others<br />
  30. 30. Why – Benefits<br />
  31. 31. Benefits<br />Increase in CTR<br />Visibility in search engine verticals<br />Local search<br />Shopping<br />Definite ranking increase for verified, validated data (e.g within product search)<br />Visibility in other engines/apps consuming RDFa<br />Mobile usage – massive market<br />Strong need for structured markup <br />Combat spam <br />Make information more findable<br />Read more an schema.org<br />…<br />
  32. 32. Increase in CTR<br />Yahoo performed a study that showed > 15% increase in CTR on some sites as a result of using Rich snippets<br />
  33. 33. Search Engine verticals<br />Additional rewards for encoding rich snippets on your site.<br />Search verticals leveraging consumption of structured data<br />Products, recipes, places ..<br />
  34. 34. Visibility in local Search<br />
  35. 35. Visibility in new products consuming RDFA<br />
  36. 36. Consuming multiple microformats<br />
  37. 37. The Catch?<br />
  38. 38. So what is the catch or is there one?<br />Adoption<br />Ease of use<br />Standardized vocabularies<br />Complex nesting of divs and spans<br />There is a need for standardized vocabularies, so how can we now best leverage microdata and Schema.org?<br />June 2, 2011<br />JUST IN TIME FOR SEMTECH 2011?<br />
  39. 39. RDFA VALIDATORS AND TESTERS<br />RDFA official site:http://check.rdfa.info/<br />Sindice Inspector: http://inspector.sindice.com/<br />Yahoo Objectfinder: http://developer.search.yahoo.com/help/objectfinder<br />Google rich snippets tester: http://www.google.com/webmasters/tools/richsnippets<br />New tool in Gruff – Demo to follow<br />
  40. 40. Barbara Starr<br />Email: bstarr@Ontologica.us<br />Twitter: @BarbaraStarr<br />DEMO <br />How to use allegrograph visualization to ensure your RDFa is correct<br />
  41. 41. Google acquires Metaweb (freebase) – July 17 - 2010<br />

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