The Five Insights of Buyer Persona Research

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Buyer Persona Research is a powerful way to rapidly understand WHY people buy from you. It means you can develop sales and marketing campaigns that deliver sales results. Enabling you to get the attention of buyers, speak to then in terms that they understand and connect your brand to them. Generally you have 30 seconds or less to get your message across - designing your web content, video content or marketing automation campaigns to resonate with buyers optimises Return On Investment for marketing spend. This presentation is about the 5 key insights that Buyer Persona research gives you. Includes references to Street Art, Banksy, Madmen, Apollo 13, Alice in Wonderland, The Office (US), Adele Revella, Buyer Persona Institute, Dotan Negrin - Street Performer from New York City.

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  • Banksy – Gaza Strip
  • Alice in Wonderland
  • Street Art in Leipzig
  • A Madmen board meeting
  • Somewhere in Italy – note the Euro coin
  • Apollo 13 Mission Control – listening to the crew
  • The US version of the Office. Expectations can be rational as well as emotional.
  • Street art in Asia
  • Warsaw
  • Mercedes Benz Print Ad
  • Street Artist pushing his piano in New York
  • This location remains anonymous… for obvious reasons.
  • The Five Insights of Buyer Persona Research

    1. 1. aamplify.co.nz 1 FIVE CRITICAL INSIGHTS YOU NEED FOR MARKETING TO DELIVER SALES RESULTS. BUYER PERSONA RESEARCH.
    2. 2. aamplify.co.nz 2 MAKING MARKETING SPEND DECISIONS IS A LOT LIKE DECIDING WHETHER TO ENTER THE RABBIT HOLE.
    3. 3. aamplify.co.nz 3 MATCHING YOUR BUYERS UP WITH YOUR PRODUCT CAN BE A STRANGE AFFAIR.
    4. 4. aamplify.co.nz 4 AND JUSTIFYING A MARKETING PROGRAM NEED NOT BE BASED ON WHO HAS THE BIGGER OPINION.
    5. 5. aamplify.co.nz 5 WITH BUYER PERSONA RESEARCH … THERE ARE 5 KEY AREAS YOU GAIN INSIGHT ON, ABOUT YOUR BUYERS...
    6. 6. aamplify.co.nz 6 WHAT TRIGGERS A SEARCH FOR YOUR PRODUCT?
    7. 7. aamplify.co.nz 7 WHAT YOUR BUYER EXPECTS AS A RESULT OF THIS PURCHASE?
    8. 8. aamplify.co.nz 8 WHY YOUR BUYER WOULD NOT MAKE THIS DECISION?
    9. 9. aamplify.co.nz 9 WHAT CAPABILITIES YOUR BUYERS EVALUATE?
    10. 10. aamplify.co.nz 10 WHAT YOUR BUYERS DO TO EXAMINE OPTIONS AND THEN CHOOSE?
    11. 11. aamplify.co.nz 11 PURCHASE IMPERATIVE SUCCESS DEFINITION PERCEIVED BARRIERS DECISION CRITERIA BUYERS JOURNEY THIS PROVIDES YOU WITH AN UNDERSTANDING OF THE… THAT’S IN TUNE WITH THE MARKET.
    12. 12. aamplify.co.nz 12 SO THAT YOU CAN DESIGN PROGRAMS AND CONTENT THAT WILL DELIVER SALES RESULTS. RATHER THAN THE INEVITABLE RESULT OF THIS ADVERTISEMENT.

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