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WHY SHOULD I EVEN CARE?DIGITAL-SOCIAL REVOLUTION
BEING SOCIALIN FRONT OF TVREMEMBER HOW IT WAS?
WE WATCHED WHATWAS BROADCASTAND SENT DOWNTHE TUBE
READ WHATWE WERE TOLDABOUT BY THEEDITOR
ANDPONDEREDTHINGSTHAT ARRIVEDIN THE MAIL
BUT SOMEHOWIT HAS CHANGED
THERE WAS A GROUND SWELLWHERE THE BALANCE OF POWERSHIFTED FROM ONE-WAYAND BROADCAST
TO WHERE THE NEWS & THE STORYHAPPENS IN BOTH DIRECTIONS
AND WHERESOCIAL NORMSARE CHANGINGONE VIEWAT A TIME
AND PEOPLE ARE SHARINGONE TO ONE,AND ONE TO MANY,IN POWERFUL WAYSPHOTO OF A BREAST CANCER SURVIVOR’STATTOO GOES VIRAL AFTE...
WITH NEWINFLUENCERS & EDITORSOF OURMEDIA CONSUMPTION
visualizing friendshipsALL AT THE SPEED OF LIGHTWITH FRIENDSAROUND THEWORLD
LET’S PAUSEFOR A MOMENTTO CONSIDERWHAT HASN’T CHANGED?
STORIES STILLCONNECT USTO EACH OTHER AND FROM ONE GENERATION TO THE NEXT
A PICTURE IS STILLWORTH A 1000 WORDS
GETTINGTOGETHERSTILL MATTERS
WE STILL “GATHER” IN FRONT OF TVEVEN IF IT IS ON FACEBOOK
THAT A HANDSHAKEAND A NETWORK MAKE BUSINESS HAPPEN
AND THAT CHANGE IS INEVITABLE TOGROW
WE ARE FACED WITH A CHOICE:READ THE WRITING ONWALL ORHANG ONTO THE PAST
7 STEPS TO NAVIGATETHE DIGITAL-SOCIAL REVOLUTIONSO WHAT WOULD THIS DIFFERENT CHOICE BE LIKE? HERE ARE:
1. UNDERSTAND IT’S ABOUT PEOPLE – NOT A FACELESS MARKETDIGITAL MEANS YOU CAN CONNECT 1-TO-1 WITH BUYERS
2. KNOW WHAT YOU STAND FORUNDERSTANDTHE POWER OFBRAND EQUITY
3. DEVELOPSALES CAMPAIGNSTHAT NURTUREA RELATIONSHIPHARD SELLING ISBECOMINGDECREASINGLYEFFECTIVE
4. STORIES REALLY MATTERTHEY ARESHARABLE ANDINHERENTLYSOCIALTHEY DEVELOPTHROUGH ATWO-WAYDIALOGUE
5. PUBLISH CONTENT THAT • CONNECTS• EDUCATES• ENGAGES
6. EMBRACEMARKETINGTECHNOLOGYMAKE SURE WHAT YOUBUILD ISFIT FOR CONVERSATIONBELVEDERE VODKA WAS FORCED TO APOLOGIZE FOR THI...
7. UNDERSTAND WHAT TO MEASURETHEN MAKE SURE YOU MEASURE IT2,661,000 views5,357 talking about this
SO – IF YOU LIKE WHAT YOU’VE SEEN…
The Digital-Social Revolution in MARKETING. 7 practical ideas to change the way you market
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The Digital-Social Revolution in MARKETING. 7 practical ideas to change the way you market

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Technology is changing everything... how we buy, how socialise and how we sell. These changes mean we have to think again about how we market - not just about using social media, but our whole approach to connecting with buyers, understanding that it is no longer good enough to talk in terms of B2C or B2B. This revolution means we have to think in terms of Business 2 People.

The shift in technology and how people are using it socially, mean we can target and connect with very specific groups - one to one. Serving them up content that is tailored to them, so that a conversation can turn into a sale, with increased customer loyalty and repeat business.

Aamplify is the agency that can help you navigate today’s sea of marketing communication choices, so that you are connecting buyers to your brand story, with engaging content, using the right mix of traditional & social media tactics. Partner with us to create measurable magnetic demand for your products & services.

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The Digital-Social Revolution in MARKETING. 7 practical ideas to change the way you market

  1. 1. WHY SHOULD I EVEN CARE?DIGITAL-SOCIAL REVOLUTION
  2. 2. BEING SOCIALIN FRONT OF TVREMEMBER HOW IT WAS?
  3. 3. WE WATCHED WHATWAS BROADCASTAND SENT DOWNTHE TUBE
  4. 4. READ WHATWE WERE TOLDABOUT BY THEEDITOR
  5. 5. ANDPONDEREDTHINGSTHAT ARRIVEDIN THE MAIL
  6. 6. BUT SOMEHOWIT HAS CHANGED
  7. 7. THERE WAS A GROUND SWELLWHERE THE BALANCE OF POWERSHIFTED FROM ONE-WAYAND BROADCAST
  8. 8. TO WHERE THE NEWS & THE STORYHAPPENS IN BOTH DIRECTIONS
  9. 9. AND WHERESOCIAL NORMSARE CHANGINGONE VIEWAT A TIME
  10. 10. AND PEOPLE ARE SHARINGONE TO ONE,AND ONE TO MANY,IN POWERFUL WAYSPHOTO OF A BREAST CANCER SURVIVOR’STATTOO GOES VIRAL AFTER FACEBOOK TRIES TOREMOVE IT
  11. 11. WITH NEWINFLUENCERS & EDITORSOF OURMEDIA CONSUMPTION
  12. 12. visualizing friendshipsALL AT THE SPEED OF LIGHTWITH FRIENDSAROUND THEWORLD
  13. 13. LET’S PAUSEFOR A MOMENTTO CONSIDERWHAT HASN’T CHANGED?
  14. 14. STORIES STILLCONNECT USTO EACH OTHER AND FROM ONE GENERATION TO THE NEXT
  15. 15. A PICTURE IS STILLWORTH A 1000 WORDS
  16. 16. GETTINGTOGETHERSTILL MATTERS
  17. 17. WE STILL “GATHER” IN FRONT OF TVEVEN IF IT IS ON FACEBOOK
  18. 18. THAT A HANDSHAKEAND A NETWORK MAKE BUSINESS HAPPEN
  19. 19. AND THAT CHANGE IS INEVITABLE TOGROW
  20. 20. WE ARE FACED WITH A CHOICE:READ THE WRITING ONWALL ORHANG ONTO THE PAST
  21. 21. 7 STEPS TO NAVIGATETHE DIGITAL-SOCIAL REVOLUTIONSO WHAT WOULD THIS DIFFERENT CHOICE BE LIKE? HERE ARE:
  22. 22. 1. UNDERSTAND IT’S ABOUT PEOPLE – NOT A FACELESS MARKETDIGITAL MEANS YOU CAN CONNECT 1-TO-1 WITH BUYERS
  23. 23. 2. KNOW WHAT YOU STAND FORUNDERSTANDTHE POWER OFBRAND EQUITY
  24. 24. 3. DEVELOPSALES CAMPAIGNSTHAT NURTUREA RELATIONSHIPHARD SELLING ISBECOMINGDECREASINGLYEFFECTIVE
  25. 25. 4. STORIES REALLY MATTERTHEY ARESHARABLE ANDINHERENTLYSOCIALTHEY DEVELOPTHROUGH ATWO-WAYDIALOGUE
  26. 26. 5. PUBLISH CONTENT THAT • CONNECTS• EDUCATES• ENGAGES
  27. 27. 6. EMBRACEMARKETINGTECHNOLOGYMAKE SURE WHAT YOUBUILD ISFIT FOR CONVERSATIONBELVEDERE VODKA WAS FORCED TO APOLOGIZE FOR THISUSE IT TO CONVERSEWITH PEOPLE
  28. 28. 7. UNDERSTAND WHAT TO MEASURETHEN MAKE SURE YOU MEASURE IT2,661,000 views5,357 talking about this
  29. 29. SO – IF YOU LIKE WHAT YOU’VE SEEN…

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