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Maximising LinkedIn

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In early March I conducted a quick LinkedIn traning session for one of my clients S.E. Rentals. Although specific to the managed services finance industry in whnich they operate, the information is relevant to anyone looking to improve thier LinkedIn presence.

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Maximising LinkedIn

  1. 1. MAXIMISING LINKEDIN S.E. RENTALS’ SICO UNI JANUARY 2018
  2. 2. SER’S DIGITAL FOOTPRIN T OVER THE PAST FIVE YEARS, SER HAS BEEN WORKING TOWARDS BECOMING A DIGITALLY DYNAMIC AND SOCIAL ENTERPRISE. • SER’S BLOG “VISIBLE THOUGHTS” • TWITTER ACCOUNT AND LINKEDIN BUSINESS PAGE • MONTHLY E-NEWSLETTERS • VIDEO CONTENT - IN THE PIPELINE WE’VE SET A FANTASTIC BASE.
  3. 3. WHY LINKEDIN? • REINFORCING OUR REPUTATION • GENERATING LEADS AND REFERRALS • SHOWCASING PRODUCTS AND SERVICES • BUILDING OUR BRAND • ATTRACTING NEW TALENT
  4. 4. YOUR INDIVIDU AL LINKEDIN PRESENCE • YOUR BIO • YOUR CAREER HIGHLIGHTS • YOUR WORK HISTORY • RECOMMENDATIONS • SHARING CONTENT
  5. 5. WHAT CONTENT DO I SHARE? • SER’S BLOG POSTS AND VIDEOS. • THEY ARE SHARED ON STEVE’S LI PAGE AND OUR COMPANY PAGE – ALL YOU HAVE TO DO IS LIKE AND SHARE. • CONTENT THAT RELATES TO SER: • EQUIPMENT FINANCE, MANAGED SERVICES, FINTECH, LEASING ETC • CONTENT THAT RELATES TO YOUR ROLE AT SER: • SALES, CREDIT MANAGEMENT, LEASING, CLIENT RELATIONSHIPS, ETC
  6. 6. WRITE YOUR OWN CONTENT ! • LINKEDIN ALLOWS YOU TO WRITE AND PUBLISH YOUR OWN ORIGINAL WORK TO THEIR CONTENT PLATFORM, PULSE. • MUCH LIKE A BLOG, PUBLISHING ORIGINAL CONTENT ON LINKEDIN IS A GREAT WAY TO GET EXPOSURE FOR YOURSELF AND YOUR BUSINESS. • WHEN YOU WRITE YOUR OWN ORIGINAL CONTENT ON LINKEDIN’S PULSE, YOU CAN GET NOTICED AS AN EXPERT IN YOUR FIELD AND BOOST YOUR PROFESSIONALISM.

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