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Qu'est-ce qu'Hootsuite ? Comment l'utiliser pour sa stratégie de social media ?

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Partie 1 : Hootsuite pour les professionnels

- Qu'est-ce qu'Hootsuite ?
- Les applications gérées par Hootsuite
- Les options
- Hootsuite Pro
- Les concurrents
- Hootsuite for Google Chrome
- L'interface d'Hootsuite Desktop
- L'interface d'Hootsuite Mobile
- Un outil de veille : Advanced Search
- Un outil de travail collaboratif
- Un outil de mesure de votre impact : Klout

2. Application
- Case study

Partie 2 : Concevoir une stratégie pertinente

- Faire connaître sa Page
- Comprendre les besoins des internautes Modèles de stratégies
- Concevoir sa stratégie
- Identifier ses messages clés

Partie 3 : Transformer Facebook en levier business

- Connaitre sa cible
- La forme optimale des posts
- Les 3 types de contenu performants Gagner de la visibilité naturelle
- Les différents call-to-action

Partie 4 : Case Study

- Étude d’un succès sur Facebook
- Visite guidée d’une Page Facebook et de ses outils

Publié dans : Médias sociaux
Licence: CC Attribution-NonCommercial License

Published in: Social Media
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Qu'est-ce qu'Hootsuite ? Comment l'utiliser pour sa stratégie de social media ?

  1. 1. FORMATION
  2. 2. 4 millions d’utilisateurs satisfaits
  3. 3. Part 1 Présentation de l’outil1 2Part 2 Application Planning Introduction
  4. 4. Hootsuite I. Présentation de l’outil II. Application
  5. 5. Outil de gestion des médias sociaux Programmer vos messages Suivre la notoriété votre marque Qu’est-ce qu’Hootsuite ? Analyser votre trafic social qui permet de :
  6. 6. Blogger Facebook Google + Instagram LinkedIn Pinterest Twitter Tumblr Les applications gérées par Hootsuite
  7. 7. Flux RSS Illimité Programmation de posts 350 posts 50 Comptes Tous les réseaux Hootsuite Analytics Illimité Ajout d’un flux RSS 2 flux RSS Programmation manuelle 1 post unique 3 comptes Facebook / Twitter Hootsuite Analytics 3 rapports Deux optionsGRATUIT PAYANT
  8. 8. Flux RSS illimités 1 rapport d’analyse gratuit Accès à Hootsuite University à un tarif plus avantageux Programmation avancée des messages 50 profils 1 collaborateur libre Hootsuite Pro 10,99€
  9. 9. Sprinklr IFTTT Sprout Social Buffer Tweet Feed Zapier Les concurrents
  10. 10. 11 L’interface d’Hootsuite Création de compte Authentification Construction Publication desktop
  11. 11. Hootsuite Mobile Launch Bar Paramètres MessagesProfil 12
  12. 12. (since:2015-14-18) Recherche temporelle 1 AND, IF, THEN Boolean 2 Il suffit de rajouter « ? » Question 3 Un outil de veille : Advanced Search Il suffit de rajouter # Hashtag 4
  13. 13. Assigner messages Modérer l’accès Statistiques par équipe Planification Un outil de travail collaboratif
  14. 14. Un outil de mesure de votre impact
  15. 15. Interface : KLOUT
  16. 16. Break Time 10 Minutes
  17. 17. Céline Sonntag 44 ans MANAGEMENT Habite Neuilly ESC Management Responsable communication Parker & Parker CRÉATION D’ENTREPRISE 19
  18. 18. CONSULT MANAGEMENT
  19. 19. PAYANT Hootsuite University 21€
  20. 20. QUESTIONS
  21. 21. SOURCES Gifs & Animations : https://dribbble.com/ / Google Image Photographies : wikipédia.com Icônes : NounProject.com Informations : Google Pas d’Utilisation Commerciale — Vous n'êtes pas autorisé à faire un usage commercial de cette Oeuvre, tout ou partie du matériel la composant.
  22. 22. MERCI DE VOTRE ÉCOUTE

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