Customer Awesomeness
A Framework for Success for Customer Success
Customer
Success

=

Creating
Evangelists
What Evangelism Means...

To Them

Awesomeness
If we can deliver this ...

To Us
CAUSES

Referrals

... they will take car...
“

The model for sustaining customer loyalty is
reverse-engineering user awesomeness.
-- Kathy Sierra

”
If we suck at this ...

USER awesomeness
Even more important than { company / interface / support } awesomeness

... these...
Define:
Who we want to make awesome
What we want them to be awesome at
Customer
Success

=

Creating
Evangelists

_____s who are awesome at
_______
???

Evangelist
Super Lame

Awesome
Awesome

Super Lame
*drops
the mic*
Let’s Talk
Customer Awesomeness
Customer Awesomeness
Customer Awesomeness
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Customer Awesomeness

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Slides from a quick presentation on UX, customer success, and sustainably generating evangelists.

Published in: Business, Education
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Customer Awesomeness

  1. 1. Customer Awesomeness A Framework for Success for Customer Success
  2. 2. Customer Success = Creating Evangelists
  3. 3. What Evangelism Means... To Them Awesomeness If we can deliver this ... To Us CAUSES Referrals ... they will take care of this
  4. 4. “ The model for sustaining customer loyalty is reverse-engineering user awesomeness. -- Kathy Sierra ”
  5. 5. If we suck at this ... USER awesomeness Even more important than { company / interface / support } awesomeness ... these won’t save us.
  6. 6. Define: Who we want to make awesome What we want them to be awesome at
  7. 7. Customer Success = Creating Evangelists _____s who are awesome at _______
  8. 8. ??? Evangelist
  9. 9. Super Lame Awesome
  10. 10. Awesome Super Lame
  11. 11. *drops the mic*
  12. 12. Let’s Talk

×