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Brighton seo preso

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Brighton seo preso

  1. 1. How to Pitch SEO Like a Big Agency<br />#BrightonSEO 2011<br />
  2. 2. Image Source: http://bit.ly/jdbe0u<br />Why Me?<br />
  3. 3. Image Source: http://bit.ly/psFHMc<br />You can’t go after every piece of business<br />
  4. 4. Image Source: http://bit.ly/nqUrGG<br />Decide if you want the business<br />
  5. 5. Image Source: http://bit.ly/nJAezi & http://bit.ly/pdHoba<br />This should be for the long haul<br />
  6. 6. Image Source: http://bit.ly/ttbPL<br />Brief: Ask Questions<br />
  7. 7. Image Source: http://bit.ly/900g5F<br />Don’t mail it in on the RFP<br />
  8. 8. Image Source: http://chzb.gr/jiNMjL<br />It’s all about the forecast<br />
  9. 9. Image Source: http://bit.ly/eCQkUB & http://bit.ly/obr4lp<br />Yes, I’m serious.<br />
  10. 10. Image Source: http://bit.ly/huNGIn<br />Give something away for free...<br />
  11. 11. “A single good idea is worth a million vagaries.”<br />
  12. 12. Image Source: http://bit.ly/oKmJd9<br />Do your homework on the competition<br />
  13. 13. Image Source: http://bit.ly/ozjPP8<br />...but you will rely on the incumbent<br />
  14. 14. Image Source: http://bit.ly/4CaZlz<br />Trust – you need to earn it.<br />
  15. 15. Image Source: http://bit.ly/15wvb7<br />Meeting the team<br />
  16. 16. Image Source: http://bit.ly/nLxMMc<br />Performance related fee<br />
  17. 17. Image Source: http://bit.ly/pgm3EU<br />Do not alienate in-house teams.<br />
  18. 18. Image Source: http://bit.ly/nGoO55<br />Bring it.<br />
  19. 19. How to Lose a Pitch<br />1. The agency only says what they think the client wants to hear<br />2. No exposure to top level consultants in pitch stage<br />3. Weak commercials – no PRF<br />4. Overconfidence/entitlement<br />5. Insulting key members of the team<br />
  20. 20. Fin.<br />Questions?<br />@samuelcrocker samuel.crocker@gmail.com<br />

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