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Case Study: Texas A&M University
Samsung Displays Help to Construct
State-of-the-Science Learning Environment
Customer Need
Texas A&M University’s College of
Architecture needed to redesign a
98-year-old campus building to serve
as a dedicated facility for the study
of construction science. High-quality
displays were needed for a state-of-
the-art BIM CAVE (Computer Aided
Virtual Environment for Building
Information Modeling) to create a
4D simulation of building designs.
The facility also needed displays for
classrooms, conference rooms,
and hallways.
Samsung Solution
School officials selected Samsung
and its partner, Avinext, to install more
than 56 commercial displays. The
new BIM CAVE includes 36 Samsung
ultra-narrow bezel displays arranged
in an immersive videowall for modeling
construction projects. Samsung
displays are also used throughout
the building for remote-learning
classrooms, student collaboration
areas, and information boards.
Results
The new Samsung displays helped the
Department of Construction Science
create a BIM CAVE that is unmatched
by any other U.S. university.
Students are able to use the state-
of-the-science BIM CAVE to simulate
complex construction projects. The
department has seen a marked uptick
in student interest in its construction
engineering program.
Overview
2
Texas A&M in College Station is one
the nation’s premier universities.
More than 50,000 students attend
Texas A&M, making it the sixth-
largest university in the country, with
more than 370,000 alumni around
the world.
The Wall Street Journal named
Texas A&M second among all
universities in the nation in a survey
of top U.S. corporations, non-profits
and government agencies for their
preferences in hiring new graduates.
Texas A&M’s Civil Engineering
program is the largest in the
country, with 440 graduate students
and 60 professors. The program is
ranked in the top 10 nationally.
Texas A&M’s Department of
Construction Science needed to
renovate the 98-year-old Francis
Hall to serve as the department’s
new building. The department’s
leadership wanted the building to
incorporate the latest in construction
science technology and stand as
the only university facility in Texas
dedicated to construction education.
“The A&M School of Construction
Science program strives to integrate
technology into students’ learning
because the construction industry
is moving heavily into technology,”
says Department Head Dr. Joe
Horlen. “We teach our students to
read plans over tablets instead of
paper. And we train all our students
to use digital BIM plans instead of
just paper and AutoCad designs.”
The renovation of the 35,000
square-foot building included
an auditorium, safety laboratory,
classrooms, student lounges and
conference rooms. School officials
needed reliable, high-definition
displays from a single vendor
throughout the building.
Francis Hall’s main attraction would
be a giant BIM CAVE (Computer
Aided Virtual Environment for
Building Information Modeling),
funded by A&M and outside
construction companies. The
BIM CAVE would incorporate a
180-degree curved wall of 36
displays – nine columns of four
displays stacked together. This
would create a 4D virtual world
where students can walk through
their building designs. The BIM
CAVE would also serve as the
central technology showpiece for
prospective students.
“We wanted to build a BIM CAVE
where students are immersed by
the projects they create,” says
Texas A&M Associate Professor Dr.
Julian Kang. “Students in the CAVE
system are surrounded by nine walls
of screens to make them feel as if
they are actually in the 4D computer
model. It’s an experience that very
few other universities can offer.”
Because of the number of displays
stacked together in the small
room, building designers required
displays with ultra-narrow bezels
for a seamless image that could be
easily stacked and run quietly. The
university also wanted crisp and
stunning displays throughout the
rest of the building for a video wall,
conference rooms and workspaces
that would meet requirements of the
Americans with Disability Act.
The Customer Need:
Cutting-Edge Displays for a Top 10
Construction School
3
While planning and renovations for the
new Francis Hall extended over three
years, the decision on new displays
was made much earlier.
“We began planning our display
strategy at the very beginning of
what I would call the ‘dream stage,’
before we ever really started planning
the specifics of the renovations,” Dr.
Horlen says. “We envisioned the BIM
CAVE as the center piece long before
the design started.”
Dr. Horlen and Dr. Kang had used
Samsung displays for an older and
much smaller BIM CAVE for many
years, and were impressed with
their quality and performance. The
department decided to work with
Samsung partner Avinext to deploy
displays throughout the newly
designed Francis Hall, including:
•	 The large BIM CAVE with 36
Samsung UD Series video wall
displays in a 9x4 configuration
•	 Another video wall of ten 46-inch
Samsung Smart Signage displays
for campus news and information
•	 Conference and classrooms with
a 75-inch Samsung commercial
display connected with live-feed
video conference camera and
video conferencing for distance
learning
•	 Student workspaces with 55- and
75-inch commercial displays for
students to work on projects
and assignments
•	 A 40-inch display with a touch
overlay that serves as a way-
finding directory for students to
find information about classes
and programs.
Avinext Technology Consultant Lance
Richards says A&M selected Samsung
for all of these settings based on their
reliability, quality and ability to meet
ADA requirements.
“The Department of Construction
Science is on the cutting edge of
technology so they really wanted
something that students could sit in
front of and be immersed in the design
work,” says Richards. “But aesthetics
had a lot to do with it too. They look
and perform great right out of the box
and have the thinnest profiles, which
match the design and style of the new
Francis Hall.”
The Samsung Solution:
Commercial Grade Displays For a Complete
Building Makeover
Ultra-thin bezels for virtually seamless
videowalls. Achieve UHD resolution
when you daisy chain multiple
displays through Display Port 1.2.
Videowall Displays
See full line up of Samsung
Commercial Displays here:
samsung.com/smartsignage
Smart Signage Displays
Broad portfolio of smart commercial
displays from 10” to 98”, featuring
energy efficient LED backlighting
technology.
Samsung Commercial
Display Portfolio
High definition displays featuring
Samsung’s system-on-chip
processor, eliminating need for
external media player. Select
models feature built-in Wi-Fi.
©2016 Samsung Electronics America, Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd.
All products, logos and brand names are trademarks or registered trademarks of their respective companies. Screen images
simulated. This case study is for informational purposes only. Samsung makes no warranties, express or implied, in this case study.
CASEST-LFD-TEXASAM-MAY16L
Learn more: samsung.com/digitalsignage | insights.samsung.com | 1-866-SAM4BIZ
Follow us: youtube.com/samsungbizusa | @SamsungBizUSA
The Results:
A Virtual Walk Through of the Construction Site
With the addition of the new BIM
CAVE featuring Samsung commercial
displays, Texas A&M construction
students can virtually tour a building
during its design. The half-moon
positioning of the displays provides
a peripheral view as students move
through the design. When students
hover a cursor over a support beam
or similar structure, the CAVE displays
technical information such as how
much weight the beam can support.
Using the Building Information
Modeling software with applications
such as Autodesk NavisWorks,
students can move up and down floors
and through hallways with a peripheral
view of the design all around them. Dr.
Kang says the A&M BIM CAVE offers
far more than what other universities
can do with traditional CAVEs.
“The A&M BIM CAVE enables our
students to get into the integral pieces
of a building before anyone puts a bolt
into the ground,” he says. “It brings
them inside the building and immerses
them into the design, instead of just
looking at it on a screen. By the time
our students are juniors and seniors,
they’re getting real experience in
creating Building Information Models.”
Since the BIM CAVE installation
and building renovation, Dr. Horlen
says the A&M Department of
Construction Science has seen an
increase in student enrollment from
60- to 86-percent. And students who
graduate from the program will be able
to run major construction modeling
jobs within a couple of years of entering
the job market.
“The BIM CAVE and Samsung displays
make a significant impression on
prospective students during campus
visits,” he says. “When they walk into
the building and see the BIM CAVE
and all other aspects of the technology,
they understand the commitment
of the construction companies who
helped fund it all. And many of these
companies are looking for our students
to make an immediate and practical
contribution when they graduate.”
The digital signage and displays
throughout the rest of the building
also demonstrate A&M’s commitment
to integrating technology with
construction science. From the giant
video wall, large screens for remote
learning classes or simple workspaces,
the technology has enabled greater
communication and collaboration and
makes it easier for students to excel in
their studies and careers.
“Our architects, Avinext and Samsung
put together something that serves as
a great educational feature that opens
the eyes of students to what’s going
on in the construction industry,” says
Dr. Horlen. “It creates excitement and
enthusiasm for students and faculty.”

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Texas A&M Creates State-of-the-Science BIM CAVE with Samsung Displays

  • 1. Case Study: Texas A&M University Samsung Displays Help to Construct State-of-the-Science Learning Environment Customer Need Texas A&M University’s College of Architecture needed to redesign a 98-year-old campus building to serve as a dedicated facility for the study of construction science. High-quality displays were needed for a state-of- the-art BIM CAVE (Computer Aided Virtual Environment for Building Information Modeling) to create a 4D simulation of building designs. The facility also needed displays for classrooms, conference rooms, and hallways. Samsung Solution School officials selected Samsung and its partner, Avinext, to install more than 56 commercial displays. The new BIM CAVE includes 36 Samsung ultra-narrow bezel displays arranged in an immersive videowall for modeling construction projects. Samsung displays are also used throughout the building for remote-learning classrooms, student collaboration areas, and information boards. Results The new Samsung displays helped the Department of Construction Science create a BIM CAVE that is unmatched by any other U.S. university. Students are able to use the state- of-the-science BIM CAVE to simulate complex construction projects. The department has seen a marked uptick in student interest in its construction engineering program. Overview
  • 2. 2 Texas A&M in College Station is one the nation’s premier universities. More than 50,000 students attend Texas A&M, making it the sixth- largest university in the country, with more than 370,000 alumni around the world. The Wall Street Journal named Texas A&M second among all universities in the nation in a survey of top U.S. corporations, non-profits and government agencies for their preferences in hiring new graduates. Texas A&M’s Civil Engineering program is the largest in the country, with 440 graduate students and 60 professors. The program is ranked in the top 10 nationally. Texas A&M’s Department of Construction Science needed to renovate the 98-year-old Francis Hall to serve as the department’s new building. The department’s leadership wanted the building to incorporate the latest in construction science technology and stand as the only university facility in Texas dedicated to construction education. “The A&M School of Construction Science program strives to integrate technology into students’ learning because the construction industry is moving heavily into technology,” says Department Head Dr. Joe Horlen. “We teach our students to read plans over tablets instead of paper. And we train all our students to use digital BIM plans instead of just paper and AutoCad designs.” The renovation of the 35,000 square-foot building included an auditorium, safety laboratory, classrooms, student lounges and conference rooms. School officials needed reliable, high-definition displays from a single vendor throughout the building. Francis Hall’s main attraction would be a giant BIM CAVE (Computer Aided Virtual Environment for Building Information Modeling), funded by A&M and outside construction companies. The BIM CAVE would incorporate a 180-degree curved wall of 36 displays – nine columns of four displays stacked together. This would create a 4D virtual world where students can walk through their building designs. The BIM CAVE would also serve as the central technology showpiece for prospective students. “We wanted to build a BIM CAVE where students are immersed by the projects they create,” says Texas A&M Associate Professor Dr. Julian Kang. “Students in the CAVE system are surrounded by nine walls of screens to make them feel as if they are actually in the 4D computer model. It’s an experience that very few other universities can offer.” Because of the number of displays stacked together in the small room, building designers required displays with ultra-narrow bezels for a seamless image that could be easily stacked and run quietly. The university also wanted crisp and stunning displays throughout the rest of the building for a video wall, conference rooms and workspaces that would meet requirements of the Americans with Disability Act. The Customer Need: Cutting-Edge Displays for a Top 10 Construction School
  • 3. 3 While planning and renovations for the new Francis Hall extended over three years, the decision on new displays was made much earlier. “We began planning our display strategy at the very beginning of what I would call the ‘dream stage,’ before we ever really started planning the specifics of the renovations,” Dr. Horlen says. “We envisioned the BIM CAVE as the center piece long before the design started.” Dr. Horlen and Dr. Kang had used Samsung displays for an older and much smaller BIM CAVE for many years, and were impressed with their quality and performance. The department decided to work with Samsung partner Avinext to deploy displays throughout the newly designed Francis Hall, including: • The large BIM CAVE with 36 Samsung UD Series video wall displays in a 9x4 configuration • Another video wall of ten 46-inch Samsung Smart Signage displays for campus news and information • Conference and classrooms with a 75-inch Samsung commercial display connected with live-feed video conference camera and video conferencing for distance learning • Student workspaces with 55- and 75-inch commercial displays for students to work on projects and assignments • A 40-inch display with a touch overlay that serves as a way- finding directory for students to find information about classes and programs. Avinext Technology Consultant Lance Richards says A&M selected Samsung for all of these settings based on their reliability, quality and ability to meet ADA requirements. “The Department of Construction Science is on the cutting edge of technology so they really wanted something that students could sit in front of and be immersed in the design work,” says Richards. “But aesthetics had a lot to do with it too. They look and perform great right out of the box and have the thinnest profiles, which match the design and style of the new Francis Hall.” The Samsung Solution: Commercial Grade Displays For a Complete Building Makeover Ultra-thin bezels for virtually seamless videowalls. Achieve UHD resolution when you daisy chain multiple displays through Display Port 1.2. Videowall Displays See full line up of Samsung Commercial Displays here: samsung.com/smartsignage Smart Signage Displays Broad portfolio of smart commercial displays from 10” to 98”, featuring energy efficient LED backlighting technology. Samsung Commercial Display Portfolio High definition displays featuring Samsung’s system-on-chip processor, eliminating need for external media player. Select models feature built-in Wi-Fi.
  • 4. ©2016 Samsung Electronics America, Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd. All products, logos and brand names are trademarks or registered trademarks of their respective companies. Screen images simulated. This case study is for informational purposes only. Samsung makes no warranties, express or implied, in this case study. CASEST-LFD-TEXASAM-MAY16L Learn more: samsung.com/digitalsignage | insights.samsung.com | 1-866-SAM4BIZ Follow us: youtube.com/samsungbizusa | @SamsungBizUSA The Results: A Virtual Walk Through of the Construction Site With the addition of the new BIM CAVE featuring Samsung commercial displays, Texas A&M construction students can virtually tour a building during its design. The half-moon positioning of the displays provides a peripheral view as students move through the design. When students hover a cursor over a support beam or similar structure, the CAVE displays technical information such as how much weight the beam can support. Using the Building Information Modeling software with applications such as Autodesk NavisWorks, students can move up and down floors and through hallways with a peripheral view of the design all around them. Dr. Kang says the A&M BIM CAVE offers far more than what other universities can do with traditional CAVEs. “The A&M BIM CAVE enables our students to get into the integral pieces of a building before anyone puts a bolt into the ground,” he says. “It brings them inside the building and immerses them into the design, instead of just looking at it on a screen. By the time our students are juniors and seniors, they’re getting real experience in creating Building Information Models.” Since the BIM CAVE installation and building renovation, Dr. Horlen says the A&M Department of Construction Science has seen an increase in student enrollment from 60- to 86-percent. And students who graduate from the program will be able to run major construction modeling jobs within a couple of years of entering the job market. “The BIM CAVE and Samsung displays make a significant impression on prospective students during campus visits,” he says. “When they walk into the building and see the BIM CAVE and all other aspects of the technology, they understand the commitment of the construction companies who helped fund it all. And many of these companies are looking for our students to make an immediate and practical contribution when they graduate.” The digital signage and displays throughout the rest of the building also demonstrate A&M’s commitment to integrating technology with construction science. From the giant video wall, large screens for remote learning classes or simple workspaces, the technology has enabled greater communication and collaboration and makes it easier for students to excel in their studies and careers. “Our architects, Avinext and Samsung put together something that serves as a great educational feature that opens the eyes of students to what’s going on in the construction industry,” says Dr. Horlen. “It creates excitement and enthusiasm for students and faculty.”