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Digital stores have expansive information. Physical stores have product intimacy, ready inventory and skilled salespeople. Fusing those together to create elevated, personalized shopping experiences is the key to helping stores compete in today’s hyper-competitive, multichannel retail marketplace. Retailers succeeding in transforming the store experience are leveraging powerful new selling tools including assistive tablets, kiosks, mirror displays and the power of analytics to bring the best of digital into the store environment, attracting customers and driving revenue.
Digital tools help convert that traffic into revenue, by adding the information consumers have learned to expect from their online experiences to the in-store experience.
Assistive Selling Tools: Salespeople are a powerful differentiator for brick and mortar stores — provided associates can offer the same or better information than customers can obtain on their own. The TimeTrade survey found that 49 percent of shoppers are “extremely likely” to make a purchase when helped by a knowledgeable associate, and another 39 percent are “somewhat likely.”
Mobile devices such as Samsung Galaxy tablets empower store associates to bring service to the customer. By sharing a tablet with stylus like the Samsung Galaxy Tab A or Galaxy Tab S4, the associate and customer can explore options and accessories, scroll through a look book and even reference the customer’s purchase history. They can see how a new scarf or tie would coordinate with a shirt they purchased previously, or how new end tables would look with the couch they acquired two years ago. Then they can complete the transaction on the spot, including signing documents such as an extended warranty on the new furniture with the Tab S4’s S Pen stylus. An IHL webinar, “Why Updated POS is Critical for Unified Commerce,” reported that when a customer and associate share a mobile screen, it drives a 25 percent higher average ticket.
Retailers are transforming the store experience to better match the high expectations set by digital leaders. Smart application of retail technology solutions enable retailers to bring the best of digital into the store, fueling the store visit with the information, personalization and exceptional experiences that excite customers and drive conversions and revenue.
Read this infographic to learn more about the 5 ways to improve your assistive selling strategy.