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5 Ways to Improve Your Assistive Selling Strategy With Mobile Tech

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Digital stores have expansive information. Physical stores have product intimacy, ready inventory and skilled salespeople. Fusing those together to create elevated, personalized shopping experiences is the key to helping stores compete in today’s hyper-competitive, multichannel retail marketplace. Retailers succeeding in transforming the store experience are leveraging powerful new selling tools including assistive tablets, kiosks, mirror displays and the power of analytics to bring the best of digital into the store environment, attracting customers and driving revenue.

Digital tools help convert that traffic into revenue, by adding the information consumers have learned to expect from their online experiences to the in-store experience.

Assistive Selling Tools: Salespeople are a powerful differentiator for brick and mortar stores — provided associates can offer the same or better information than customers can obtain on their own. The TimeTrade survey found that 49 percent of shoppers are “extremely likely” to make a purchase when helped by a knowledgeable associate, and another 39 percent are “somewhat likely.”

Mobile devices such as Samsung Galaxy tablets empower store associates to bring service to the customer. By sharing a tablet with stylus like the Samsung Galaxy Tab A or Galaxy Tab S4, the associate and customer can explore options and accessories, scroll through a look book and even reference the customer’s purchase history. They can see how a new scarf or tie would coordinate with a shirt they purchased previously, or how new end tables would look with the couch they acquired two years ago. Then they can complete the transaction on the spot, including signing documents such as an extended warranty on the new furniture with the Tab S4’s S Pen stylus. An IHL webinar, “Why Updated POS is Critical for Unified Commerce,” reported that when a customer and associate share a mobile screen, it drives a 25 percent higher average ticket.

Retailers are transforming the store experience to better match the high expectations set by digital leaders. Smart application of retail technology solutions enable retailers to bring the best of digital into the store, fueling the store visit with the information, personalization and exceptional experiences that excite customers and drive conversions and revenue.

Read this infographic to learn more about the 5 ways to improve your assistive selling strategy.

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5 Ways to Improve Your Assistive Selling Strategy With Mobile Tech

  1. 1. 5 Ways to Improve Your Assistive Selling Strategy With Mobile Tech
  2. 2. Turn Your Retail Space Into a Personalized Experience Mobile technology is proven to improve sales associate performance. “49% of shoppers are ‘extremely likely’ to make a purchase when helped by a knowledgeable associate.” Source: TimeTrade survey 49%
  3. 3. 1 Empower Associates With More Information Help associates drive upsells with custom apps that send sales prompts and product recommendations on tablets.
  4. 4. 2 Create Unique Digital Interactions Integrate yourmobile devices with interactive displays to present shoppers with dynamic pricing orproduct information. -40% SALE -40% SALE
  5. 5. Learn More About Leveraging Mobility in Your Store Read on formore ways to improve assistive selling with mobile. Click Here!
  6. 6. 3 Leverage mPOS Yourretail team can complete transactions anywhere on the sales floorwith secure mPOS software on associate devices. $45.90
  7. 7. 4 Augment Associate Sales With Self-Service Kiosks Help customers help themselves with stylish kiosks that provide easy access to endless aisles, product reviews and more.
  8. 8. 5 Simplify Device Management Choose a mobility management platform that keeps devices secure, enables remote wiping and plays well with custom apps.
  9. 9. ©2018 Samsung Electronics America, Inc. Samsung is a registered mark of Samsung Electronics Corp., Ltd. All brand, product, service names and logos are trademarks and/or registered trademarks of their respective manufacturers and companies. Data-Driven Assistive Selling Can Transform Your Store Learn more: samsung.com/retail

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