Beyond Brainstorming

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Delivered by Kes and Sue Sampanthar at CanUX 2007 in Banff, AB, Canada on 11/27/07.

Published in: Technology

Beyond Brainstorming

  1. 1. BEYOND BRAINSTORMING CanUX November 27th, 2007
  2. 2. BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools
  3. 3. BRAINSTORMING @ CanUX • Design Slam • Changing the Rules
  4. 4. BRAINSTORMING CHALLENGES 1. Lack of process or structure. 2. Lack of skilled facilitator. 3. Lack of skilled participants. 4. No agreement of the problem. 5. Lack of stimuli. 6. Pressure to be creative on cue. 7. Pressure to converge quickly!!! 8. Lack of follow up.
  5. 5. WHAT ARE CREATIVITY TECHNIQUES? • Similar to UX Methods • Methods, best practices, frameworks that can lead to more and better ideas.
  6. 6. BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools
  7. 7. CREATIVITY
  8. 8. BIG C
  9. 9. LITTLE c
  10. 10. ARTIST or SCIENTIST?
  11. 11. quot;You aren't going to have good ideas, unless you have lots of ideas…” Linus Pauling (Nobel Prize Winning Scientist)
  12. 12. BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools
  13. 13. PAPERCLIP EXERCISE
  14. 14. USES FOR A PAPERCLIP Categories of Ideas: – Shape – Quantity – Size – Physical Properties – Break Apart
  15. 15. HOW MANY RUNNERS ARE WEARING RED SHIRTS?
  16. 16. HOW MANY RUNNERS WERE WEARING RED SHIRTS?
  17. 17. RED WHITE BLUE Which color appeared most?
  18. 18. ASSUMPTIONS
  19. 19. OPTICAL ILLUSION
  20. 20. OPTICAL ILLUSION
  21. 21. OPTICAL ILLUSION
  22. 22. BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools
  23. 23. THE INNOVATION PROCESS Jacques Hadamard – describing Henri 5 PHASES: Poincare’s method for invention: 1. PREPARATION 2. INCUBATION 3. INSIGHT 4. EVALUTION 5. ELABORATION
  24. 24. TH!NKCUBATION
  25. 25. BREADTH
  26. 26. IDEO TECH BOX “To invent, you need a good imagination and a pile of junk.” Thomas Edison
  27. 27. BRAINSTORMING HABIT • Brainstorming only when the stakes are high is akin to running a marathon with no prior training. •Effective brainstorming is not a just-in-time practice. •An Arthur Anderson survey revealed most people (76%) brainstorm less than once a month!
  28. 28. TH!NKCUBATION
  29. 29. BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creativity Tools
  30. 30. SCAMPER • S-C-A-M-P-E-R – Initial questions came from Alex Osborn (Creative Pioneer) – combined into mnemonic by Bob Eberle • SUBSTITUE – What component can I substitute for something else? • COMBINE – What can I combine this with to form something new? • ADAPT – What can adapt or copy from another method? • MODIFY / MAGNIFY – What can I modify, magnify about this? • PUT TO OTHER USES – What other uses can I put this to? • ELIMINATE – What can eliminate from this? • REARANGE – What if I rearranged the components?
  31. 31. SIX THINKING HATS WHITE HAT – Data and Information RED HAT– Feelings, Intuition BLACK HAT– Caution, Negatives YELLOW HAT – Optimistic GREEN HAT – Growth, New Ideas BLUE HAT – Big Picture, Overview
  32. 32. MIND MAPPING 1. START WITH CENTRAL IDEA – Position the central idea in the middle 1 2. LIST ALL ASSOCIATED IDEAS – These will radiate out from the central idea 2 3. LIST ASSOCIATIONS OF ASSOCIATIONS – Take 3 each associated idea and repeat step 2
  33. 33. Combinatory Play
  34. 34. BEYOND BRAINSTORMING • Introduction • Creativity • Are You Creative • Innovation Processes • Creative Techniques • Creative Exercise • Creativity Tools
  35. 35. CREATIVE TOOLS
  36. 36. CONTACT Kes Sampanthar Principal, Dir. Innovation kes AT metamemes DOT com Sue Sampanthar Principal, Dir. Operations sue AT metamemes DOT com Website: www.metamemes.com Blog: http://metamemes.typepad.com/beyond_brainstorming

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