RESTAURANT FAMILIAL - KEMIA BAR - Mo’cafe1
« My success in Paris, London, Beirut and Dubai led to    many partnership offers from entrepreneurs and investors.    I a...
Mourad Mazouz       	      Mourad Mazouz was born in Algeria in 1962; he moved to Paris in 1977 and       has been living ...
BRAND & TRADE HISTORY       Restaurant operations       management credentials / experience       Restaurants       2013	A...
RESTAURANTS    owned, CReated    and operated    by MOURAD MAZOUZ5
beirut        « Momo at the souks»                     An Oriental Brasserie and a Lounge Bar right in the heart of the   ...
beirut        « Momo at the souks»7
beirut        « Momo at the souks»8
beirut        « Momo at the souks»9
Dubaï        « ALMAZ by Momo »        		280 seats        		 A patisserie and restaurant/boutique on the top floor of      ...
London        « MOMO »        In 1997, Mourad launched Momo – London’s first North African restau-        rant. Based in t...
London        « MOMO »12
London        « SKETCH »        This thoroughly unique space opened in 2002 at 9, Conduit Street in        Lon¬don’s chic ...
London        « SKETCH »14
London        « SKETCH »15
London        « SKETCH »16
paris         « 404 »         		50 seats         		 Specialises in popular North African food         404, is the first re...
paris         « 404 »         		18
paris         « Andy Wahloo »         		70 capacity         A place to meet friends and chill out, Andy Wahloo transports ...
paris         « Derrière »         		100 seated         		 Entertainment: table tennis - Relaxing: smoking-room in the att...
London        « CLUB GASCON »        		45 seats        		 Aimed at a clientele of local business people,        		 Club Ga...
London        « THE DOUBLE CLUB »        A CARSTEN HÖLLER PROJECT BY FONDAZIONE PRADA        		             90 Seated for ...
cuisine     & cocktail23
Momo’s cuisine        	      The cuisine at Momo Restaurant Familial sparked British interest in        every element of N...
Momo’s COCKTAILS        	      Momo’s award winning Kemia bar continues to stun and delight        London’s luminaries and...
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Momo Collection

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Momo Collection

  1. 1. RESTAURANT FAMILIAL - KEMIA BAR - Mo’cafe1
  2. 2. « My success in Paris, London, Beirut and Dubai led to many partnership offers from entrepreneurs and investors. I always resisted the temptation of an easy expansion, instead focusing on developing my places and expertise with discernment and no sense of urgency. I need to feel and experience the spaces I create as they come to life. I’m not a chef and I’m not a businessman with a multitude of chain restaurant brands either. I’m a restaurant owner, food is the central element, and what I care about is the heart and soul of each and every restaurant I create. I wouldn’t be content with just replicating a certain style like a formula.» Mourad Mazouz2
  3. 3. Mourad Mazouz Mourad Mazouz was born in Algeria in 1962; he moved to Paris in 1977 and has been living in London since 1995. Mourad opened his first bistro Au Bascou in Paris in 1988. Since then, he has launched the 404 restaurant in Paris and the phenomenally successful Momo Restaurant Familial in London in 1997, which won the Evening Standard ‘Bar of the Year’ award in its first year of trading. In 1999, Mourad expanded Momo by opening the Mo’Cafe next door, an innovative venue concept of Bazaar and Kemia (Arabic Tapas). He also financially supported and the launch of Michelin Starred restaurant Club Gascon in Smithfield Market. In 2002, Andy Wahloo opens its doors, a 70’s bar where Pop art and a Moroccan souk collide. The same year, Mourad inaugurates his most visionary project to date, Sketch, with three Michelin starred chef Pierre Gagnaire. A tribute to superb gastronomy and cutting edge art, Sketch is now a London institution having won a host of major awards including its first Michelin star in 2005 and its second Michelin star in 2012. In 2006 Mourad opened Almaz by Momo restaurant in Harvey Nichols Dubai, a superb amalgamation of modernist North African design and food. In 2008 thePrada Foundation has asked Momo’s team to operate the Double Club “Pop up Restaurant & Bar”, an installation of a Congolese and Western bar and Restaurant by world renowned artist Carsten Holler. The same year, Mourad opened Derrière in le Marais inP aris, an apartment-like space serving french food. in 2011 Mourad opened his second Momo : Momo at the Souks in the Lebanese capital. Beirut is fast becoming on the most exciting and vibrant city where Mourad came with another extravagant glittering creation, an Oriental Brasserie and Lounge Bar, transporting Momo’s opulent North African, French & Lebanese home cooking yet to another capital. A second Almaz is due to open in Abu Dhabi in summer 2013 Mourad has published a culinary journey through North Africa, The Momo Cook Book (2000) which has subsequently been translated into five other languages, French Spanish, English, Dutch and German. Mourad is also the founder of Mo’Zik record label, which aims to create a diverse musical universe that crosses the boundaries of Eastern, Western, contemporary and traditional music. The latest CDs produced by the label include ‘Sketch 02 day’, ‘Latinesque’ and ‘Arabesque 4’.3
  4. 4. BRAND & TRADE HISTORY Restaurant operations management credentials / experience Restaurants 2013 Almaz by Momo abu dhabi franchise al tayer 2011 Momo at the Souks beirut partnership with solidere 2008 Derrière paris 2008 Double Club london operate on behalf of prada foundation 2006 Almaz by momo dubaï franchise al tayer 2002 Andy Whaloo paris 2002 Sketch london 1999 Mo Tearoom london 1998 Club Gascon london partnership 1997 Momo london 1990 404 paris 1988 Au Bascou paris awards Momo best restaurant of the year in 1997 Momo cookbook gourmand world awards in 2002 Club Gascon one michelin star in 2002 Sketch one michelin star in 2005 aa 5 rosettes in 2009 two michelin stars in 2012 Almaz by MOMO best new restaurant, time out dubai in 2007 best north african restaurant, time out dubai in 2008 events high profile ASCOT POLO TOURNAMENT – CARTIER POLO TOURNAMENT - MADONNA’S BIRTHDAY – NELSON MANDELA 90TH BIRTHDAY – 300 PREMIERE – AUSTRALIA PREMIERE - LVMH … FASHION/BEAUTY CARTIER - CHANEL - NAOMI CAMPBELL FOR STELLA MC CARTNEY - OZWALD BOATENG - ANTIK - BATIK - PUMA - L’OREAL … CORPORATE FINANCIAL SERVICES: BARCLAYS - UBS – JP MORGAN - DEUTSCHE BANK - BNP PARIBAS … CONSULTING FIRMS: DELOITTE - PWC – GOLDMAN SACHS - ACCENTURE… MEDIA CHANNEL 4 - BBC - SONY – APPLE - DISNEY - ITUNES SONY MUSIC – BMG ISLAND RECORDS …4
  5. 5. RESTAURANTS owned, CReated and operated by MOURAD MAZOUZ5
  6. 6. beirut « Momo at the souks» An Oriental Brasserie and a Lounge Bar right in the heart of the Souks of Beirut. The refined concept combining North African, French and Lebanese home cooking cuisine together in an authentic yet contemporary space, reflecting the identity of both its creator Mourad Mazouz and Beirut’s energy. The food follows the savoir-faire acquired in London, Paris and Dubai. Simple in their composition, the dishes put the accent on taste and flavors. Momo unfold into an open main area, divided into two spaces: the Oriental Brasserie and the Café - Lounge Bar. The perfect proportion of Mauresque architecture conversing with the very contemporary frame-set was a challenge yet essential to fit the settings and Momo’s spirit. The Oriental Brasserie can accommodate 88 persons. Vibrant patterns, dynamic perspectives and quirky furnitures warm up the atmosphere giving comfort with a seducing and dazzling twist. The space opens to a Mediterranean garden with a well balanced of shade and natural light creating an opened yet intimate feel. The terrace can host 100 persons The Café – Lounge Bar can accommodate 70 persons inside and 100 persons outside. A deliberately softer, cozy and airy atmosphere to socialize and relax over a selection of cocktails and mezzes. Leading to a sheltered garden terrace rich with landscape where people can enjoy their meals luxuriously overlooking the souks and retreat from the tumult of the city.6
  7. 7. beirut « Momo at the souks»7
  8. 8. beirut « Momo at the souks»8
  9. 9. beirut « Momo at the souks»9
  10. 10. Dubaï « ALMAZ by Momo » 280 seats A patisserie and restaurant/boutique on the top floor of the prestigious department store of the same name . The « ALMAZ » was awarded both by Time Out Dubai the best new restaurant in 2007 and best North African restaurant in 2008. This is Momo’s first experience acting on behalf of Harvey Nichols in Dubai as both creator and operator. In the local context, he chose to develop a new and untapped niche with an upmarket restaurant aimed at a clientele of Persian Gulf Arab families, and to prove that a restaurant that doesn’t sell alcohol can still be profitable. It opened in June 2006 and has been yet another great success for Mourad Mazouz.10
  11. 11. London « MOMO » In 1997, Mourad launched Momo – London’s first North African restau- rant. Based in the very centre of the capital between Soho and Mayfair at 25 Heddon Street. It became an immediate success, symbolising the heart of cosmopolitan London, where everyone comes to eat, meet and dance. « MOMO Restaurant » 90 seats Offers a full menu of both traditional North African and modern Mediterranean food. « KEMIA BAR » 80 standing 40 seats North African tapas bar regularly hosting world music concerts, DJ sets and poetry readings. « MO’Café » 40 indoor seats, 70 terrace seats Oriental boutique / cafe. Since its opening, Mo’Cafe has been a great success, satisfying Londoners’ curiosity and appetite for teas and tastes of the world.11
  12. 12. London « MOMO »12
  13. 13. London « SKETCH » This thoroughly unique space opened in 2002 at 9, Conduit Street in Lon¬don’s chic and stylish Mayfair. It had previously been fashion icon Christian Dior’s London head office for 40 years. Sketch consists of five distinct spaces hosted in an 18th century town house. The greatest challenge was to transform an historic listed building into a very sophisticated, contemporary space. Many British entrepreneurs were put off by the magnitude of the task: it took us more than four years to restore and design the stunning venue you find today. Pierre GAGNAIRE joined Mourad MAZOUZ to develop the culinary con¬cept of the different spaces within this prestigious site. « LECTURE ROOM and LIBRARY » 48 seats A gastronomic restaurant, which was awarded two Michelin stars in 2012. « THE PARLOUR » 40 seats By day: A French style patisserie. By night: A trendy, edgy bar with live DJ « THE GALLERY » 125 seats By day: A contemporary art space equipped with a system allowing 360 degree video projections. By night: A very contemporary brasserie. « GLADE » 40 seats A comfort food restaurant and bar open to the public for dinner and dedicated to private events. « east Bar » capacity 30 The smallest bar in London, great for intimate conversation over stunning cocktails13
  14. 14. London « SKETCH »14
  15. 15. London « SKETCH »15
  16. 16. London « SKETCH »16
  17. 17. paris « 404 » 50 seats Specialises in popular North African food 404, is the first restaurant created by Mourad Mazouz 23 years ago , lo- cated at 69 rue des Gravilliers, right in the in heart of Paris. The restaurant has become an institution and earned his reputation of top places in the Capital. Located in one of the oldest private house in the Marais, the 16th cen- tury listed building required great care and attention when designing the unique look of 404. The result is a well-balanced atmosphere between the original features and the oriental overlay.17
  18. 18. paris « 404 » 18
  19. 19. paris « Andy Wahloo » 70 capacity A place to meet friends and chill out, Andy Wahloo transports its clientele to trendy 70s Morocco in a stunning environment which could easily have been the watering hole of choice for the stars of the time. It was designed purely and simply to allow « 404 » customers to wait for their table in a comfortable environment, but has evolved naturally into a popular local bar with a dedicated and loyal customer base of its own!19
  20. 20. paris « Derrière » 100 seated Entertainment: table tennis - Relaxing: smoking-room in the attic The “home away from home” restaurant opened in November 2008. The idea for this family apartment-style venue was to be able to entertain friends “at home” every night. The name comes from its location, right at the back of the 404 and Andy Wahloo. Customers can choose where they want to sit, whether it’s in the lounge, dining room, bedroom or boudoir. The décor and furniture are an eclectic mix of styles. The food is French, simple and wholesome, made with the finest quality produce.20
  21. 21. London « CLUB GASCON » 45 seats Aimed at a clientele of local business people, Club Gascon was awarded a Michelin star in 2002. A restaurant specialising in the cuisine of the South West of France, Club Gas- con was opened in 1999 in partnership with Vincent LABEYRIE and chef Pascal AUSSIGNAC. Mr MAZOUZ owns 25 per cent of Club Gascon which is based at 57, West Smithfield21
  22. 22. London « THE DOUBLE CLUB » A CARSTEN HÖLLER PROJECT BY FONDAZIONE PRADA 90 Seated for Restaurant - 450 for all Venues The club consists of three spaces: Bar, Restaurant and Discotheque. Each space is divided into equally sized Western and Congolese parts, generating an inspiring perspective on double identity and cultural coexistence. The different sections have beenconceived and designed to represent the most challenging elements of both cultures, encompassing music, food and visual aesthetics. The Double Club is a temporary art project, profits will be donated to the City of Joy charity that funds projects to help abused women and children in the Congo. The double club was created in 2006 as a 6months temporary art project in conjunction with the Artist Carsten Höller, The Prada Foundation and Mourad Mazouz as the operating partner. Offering a unique approach to entertainment and hospitality, as well as creating a dialogue between Congolese and Western contemporary music, lifestyle, arts and design, the Double Club was located in an Old Victorian Warehouse where people could dance, dine and drink. The different areas were conceived and designed to represent the most challenging elements of both cultures, encompassing music, food and visual aesthetics.22
  23. 23. cuisine & cocktail23
  24. 24. Momo’s cuisine The cuisine at Momo Restaurant Familial sparked British interest in every element of North African & Middle Eastern food and culture. Our menus are created to represent traditional North African & Middle Eastern cuisine, alongside more contemporary dishes using the region’s local ingredients and spices. The result is a collection of North African food fit for a king, which makes a statement without being overly exotic.24
  25. 25. Momo’s COCKTAILS Momo’s award winning Kemia bar continues to stun and delight London’s luminaries and regulars alike. Kemia’s highly skilled mixologists serve up unrivalled signature cocktails including the famous ‘Momo Special’, a refreshing blend of vodka, fresh mint, gum syrup and soda water as well as the exotic ‘Marrakech O’ Marrakech’ a combination of Bacardi rum, fresh mint, gum syrup and Pommery champagne.25

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