Final segmentation grp6

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Segmentation of category products like pain reliever, couriour servies and media houses

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Final segmentation grp6

  1. 1. VOLINI PAIN RELIEVER NO. 1 DOCTORS PRESCRIBED PAIN KILLER.
  2. 2. <ul><li>SPRAYS, BALMS AND TABLETS. </li></ul><ul><li>Volini Gel </li></ul><ul><ul><li>15g pack - Rs.35/- </li></ul></ul><ul><ul><li>28g pack - Rs.62/- </li></ul></ul><ul><li>Volini spray </li></ul><ul><ul><li>35g bottle - Rs.65/- </li></ul></ul><ul><ul><li>55g bottle - Rs.100/- </li></ul></ul><ul><li>Strip of 10tabs - Rs.14.53/- </li></ul>
  3. 3. PROFILE OF USER <ul><li>Demographics: - </li></ul><ul><li>Age: - 10 to Old age </li></ul><ul><li>Sex – Male and Female </li></ul><ul><li>Location – Two tier and above cities. </li></ul><ul><li>SEC – Middle Class and above. </li></ul>
  4. 4. <ul><li>Geographical. </li></ul><ul><li>All Major cities. </li></ul><ul><li>Psychographics: - </li></ul><ul><li>People who want instant relief from any type of physical and muscular pains. </li></ul><ul><li>Benefits: - </li></ul><ul><li>Pain relief. </li></ul>
  5. 5. TOTAL MARKET <ul><li>ANYONE SUFFERING FROM </li></ul><ul><li>INTERNAL PAINS & STRAINS </li></ul><ul><li>BACK, KNEE AND NECK </li></ul><ul><li>PAINS </li></ul><ul><li>SPORTS RELATED </li></ul><ul><li>INJURIES </li></ul>
  6. 6. GROUPS AND NEEDS <ul><li>GROUPS </li></ul><ul><li>OLD AGE SEGMENTS </li></ul><ul><li>SPORTS PERSONS </li></ul><ul><li>TRANSPORT </li></ul><ul><li>DESK JOBS </li></ul><ul><li>HOSPITALS </li></ul><ul><li>HOMES WITH HOUSEWIFES CHILDREN AND PREGNANT LADIES. </li></ul><ul><li>NEEDS </li></ul><ul><li>JOINT PAINS & AGEING </li></ul><ul><li>SPORTS RELATED INJURIES </li></ul><ul><li>WORK/STRESS RELATED </li></ul><ul><li>WORK/STRESS RELATED </li></ul><ul><li>FOR MEDICATION OF PATIENTS </li></ul><ul><li>RELIEF FROM RECURRING BACKPAINS, JOINT PAINS AND MORE. </li></ul>
  7. 7. <ul><li>SEGMENTS : SPORTSPERSONS, OLD AGE, HOUSEWIVES, WORKING PROFFESIONALS. </li></ul><ul><li>QUANTITY: ONCE IN 3 MONTHS. OR UNTIL LASTS. </li></ul><ul><li>OCCASION : FOR SPORTS EVENTS, OFFICES, HOUSEWIFES AFTER CHORES, OLD PEOPLE AT NIGHT </li></ul><ul><li>BRANDS: MOOV, RELISPRAY, ZANDU BALM, IODEX, TIGER BALM, HIMANI MENTHO PLUS BALM. </li></ul><ul><li>FAV BRANDS: MOOV, ZANDU BALM, VOLINI . </li></ul>
  8. 8. <ul><li>MEDIA PREFERENCES : TVC’S, BUSES, TRAINS, LARGE SPORTS EVENTS, ON GROUND PROMOTIONS. </li></ul><ul><li>MEDIA FREQUENCY: MORE IN SUMMERS FOR KIDS, MORE IN WINTERS FOR OLD AGED GROUPS, DURING LARGE SPORTING EVENTS, SCHOOL EVENTS ETC. </li></ul>
  9. 9. <ul><li>WHO BUYS : HOUSEWIFES, SPORTSPERSONS, COACHES. </li></ul><ul><li>WHEN : MONTHLY SHOPPING AND IN REGULAR INTERVALS. </li></ul><ul><li>DIST. CHANNELS: SUPERMARKETS, GENERAL STORES, CHEMISTS, ETC. </li></ul><ul><li>BRAND LEVEL : ESTABLISHED </li></ul>
  10. 10. Courier Service Profiling the Target Segment
  11. 11. Profile Of User <ul><li>Demographic characteristics : </li></ul><ul><li>Sex: Male & Female </li></ul><ul><li>Age: Mature enough to write the consignee’s address on the consignment and also to handle money </li></ul><ul><li>Location: Cities/towns/villages where there is service(branch) </li></ul><ul><li>SEC: Middle-class and above </li></ul>
  12. 12. Geographic characteristics : <ul><li>Regional: All major cities and towns, but many of the rural/village areas are yet to avail these services </li></ul><ul><li>Psychological Characteristics: Those who want the consignment to be delivered in the specified time/majorly when Time-bound deliveries are needed </li></ul><ul><li>Benefits sought: Assured Safer and Faster delivery of their consignment </li></ul>
  13. 13. TOTAL MARKET <ul><li>Total Market : Any individual or an organization which needs to send a consignment to any other, probably at a farther destination </li></ul>
  14. 14. SEGMENT CHOSEN <ul><li>Business to Business </li></ul>
  15. 15. Need & Group <ul><li>Personal, Business to Customer, Business to Business, etc. </li></ul>
  16. 16. <ul><li>Quantity : </li></ul><ul><li>75 consignments per branch/per day </li></ul><ul><li>Occasions : </li></ul><ul><li>Sending out memos, exchange of documents and reports </li></ul>
  17. 17. <ul><li>Brands : DHL,Blue Dart,Professional,DTDC,Deccan360,Firstflight,KINGFISHER-xpress </li></ul><ul><li>Favorite Brands : DTDC,Professional </li></ul><ul><li>Media Preferences : tvc’s , largely word of mouth </li></ul><ul><li>Media frequency : less </li></ul><ul><li>Who buys ?: Professionals in organizations(since B2B is chosen) </li></ul><ul><li>Distribution channels : Through official outlets, pick-up services. </li></ul><ul><li>Brand Level : Established </li></ul>
  18. 18. Demographic Characteristics Sex : Male & Female Age : 5 yrs & Above Location : Any place with a theatre SEC : Lower Middle Class & Above Geographic Characteristics Villages, Towns, Cities Psychological Characteristics Entertainment, Stress Buster Feature Film
  19. 19. <ul><li>Total Market </li></ul><ul><li>Anybody who can see and hear. </li></ul><ul><li>Genre: </li></ul><ul><li>Romantic </li></ul><ul><li>Comedy </li></ul><ul><li>Art </li></ul><ul><li>Action </li></ul><ul><li>Sci-Fi </li></ul><ul><li>Horror </li></ul><ul><li>Animation </li></ul><ul><li>Family Drama, etc. </li></ul><ul><li>Needs & Groups </li></ul><ul><li>Entertainment </li></ul><ul><li>Stress Relief </li></ul><ul><li>Fan Following </li></ul><ul><li>Cinema Fanatics </li></ul><ul><li>Learners </li></ul><ul><li>Film Students </li></ul>
  20. 20. Segment Family Drama Kabhi Khushi Kabhie Gham…
  21. 21. <ul><li>Quantity </li></ul><ul><li>Once A Month </li></ul><ul><li>Occasions </li></ul><ul><li>Weekends </li></ul><ul><li>Holidays </li></ul><ul><li>New Releases </li></ul>
  22. 22. Competitors Favourite Brands Yashraj Films & Dharma Productions <ul><li>All other forms of entertainment like television, radio etc. </li></ul><ul><li>Any other movies releasing on the same date. </li></ul>
  23. 23. Media References Trailers Online Billboards & Posters Radio – Songs TVC
  24. 24. Media Frequency High Frequency: 1 week before & after release. Who Buys??
  25. 25. Head of the Family
  26. 26. THANKING YOU GROUP NO 6 Samiksha Saxena Jeremy Pimenta Mehak Jain Sreekar Ch Zoha Mahdi Sahul Wonamali Pooja Mukundan

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