Scientific Method for Social Media

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Social media isn’t rocket science, is it? No, it’s not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rational—nay, scientific!—approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results.

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Scientific Method for Social Media

  1. 1. The Scientific Method for Social Media PodCamp Boston 5 – 25 September 2010 Sametz Blackstone Associates
  2. 2. Who I am   Tamsen McMahon   tamsen@sametz.com   @tamadear   Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz   Brass Tack Thinking   brasstackthinking.com
  3. 3. SOCIAL MEDIA IS A MADHOUSE
  4. 4. Twitter Facebook YouTube Blogs
  5. 5. Some say it’s AN ART.
  6. 6. I say it’s a SCIENCE.
  7. 7. Got your lab book?
  8. 8. You’ll need it.
  9. 9. Today
  10. 10. 0 Define the question 1 Observe 2 Investigate 3 Hypothesize 4 Experiment 5 Analyze 6 Retest the method
  11. 11. O define the question
  12. 12. How can we best use social media for our business?
  13. 13. Is podcasting an effective way to generate prospects?
  14. 14. 1 observe
  15. 15. Grow bigger ears – and eyes. Paraphrase of Chris Brogan
  16. 16. LISTEN: IF WHAT
  17. 17. WATCH: WHERE HOW
  18. 18. 2 investigate Scope Audiences Content Resources Outcomes Measurement
  19. 19. Scope
  20. 20. Audiences
  21. 21. Resonance & Dissonance
  22. 22. Content
  23. 23. Resources
  24. 24. Outcomes
  25. 25. Measurement
  26. 26. 3 hypothesize
  27. 27. For {scope}, {content} from {sources}, used across {tools}, will produce {measured} {results} with {audiences}.
  28. 28. 4 experiment Design Execution
  29. 29. OBSERVATION ≠ PARTICIPATION
  30. 30. OBSERVATION ≠ PARTICIPATION (you have to do it)
  31. 31. 5 analyze
  32. 32.  Numbers  Sentiment  Actions
  33. 33. 6 retest
  34. 34. It takes practice.
  35. 35. So maybe it is a madhouse.
  36. 36. But now you’re the mad scientist.
  37. 37. Who I am   Tamsen McMahon   tamsen@sametz.com   @tamadear   Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz   Brass Tack Thinking   brasstackthinking.com

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