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Townhall_V2.pptx

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Townhall_V2.pptx

  1. 1. Townhall Reimagining Press Conferences as a constructive dialogue between MK and various stakeholders of the nation These stakeholders get a chance to effectively engage in asking questions to the government, as well as suggest a way forward Media Ex Servicepeople General CSOs Celebrities College Youth Associations The Stakeholders
  2. 2. India – A Snapshot 543 4120 500 137Cr 95Cr PCs ACs Districts Total Population Total Electorate 13.3Cr First Time Voters 80Cr Mobile Users 56Cr Internet Users 27Cr Facebook Users 7K+ Blocks 2.5L Gram Panchayat s 6.3L+ Villages 30L+ Elected Reps. 645 Tribe s 56K+ Wards 10L Polling Booths 80Cr Under 1Cr Urban Poor 10Cr Unemployed Youth 10Cr In debt Farmers ₹140/d 30Cr Households Number 3.2 Households Voters per 20Cr Minorities 22 Cr SCs 11 Cr STs 3000 + Castes 25,000+ Sub castes 51Mn Businesses Small 26.7Cr Middle Class
  3. 3. Campaign Snapshot
  4. 4. 20 Days 10 Buffer Days 700 ACs 100 Districts 1L Citizens Directly 20L Citizens Indirectly 325 Politicians 30 Chief Ministers 15 Union Ministers 100 MPs 100 MLAs 30 State Presidents 30 State Spokespersons 20 National Secretaries 2500 Questions 1L direct outreach 100 townhalls 30 days
  5. 5. Ex-Service Party Party NGOs LCD Media Party Influencer Party Youth 360 Degree Live streaming Seating
  6. 6. Exclusive bytes the media from the leaders Townhall experience: Use of VR to display the Report Card of the govt – live the 4 years Moving beyond tradition: Live Questions sourced from attendees, live #tag, phone-calls. Traditional press conference: Exclusive 30 min to Media Report Card on 4 year performance of the govt – Highlights (ruling)/failure (opposition) in specific locations The Townhall format
  7. 7. Report Card on 4 year performance of the govt – Highlights (ruling)/failure (opposition) in specific locations Report Card presentation the 4 year performance – highlighting achievements or failures of the government Pan-India locations selections determined by 1. States/Cities where impact of policies (Govt Schemes) has been maximum (Ruling) 2. States/Cities where impact of policies (Govt Schemes) has been minimum (Opposition) Launch day location determined by 1. States/Cities where impact of policies (Govt Schemes) has been maximum (Ruling) – e.g. top 30 Aspirational Districts 2. States/Cities where impact of policies (Govt Schemes) has been minimum (Opposition) – eg 30 Smart City projects
  8. 8. Plastic VR Box or Google Cardboard Description to display the Report Card Video and Schedule of the day: Townhall experience: Use of VR to display the Report Card of the govt – live the 4 years Compatible with any phone, adjusted according to size of mobile screen, with earphone space provision 5-7 minute pre-recorded – to be downloaded during online and offline registration Video download link can be automated during online registration RC video will also be displayed on the LCD Financial Plan Product VR Plastic Box VR Cardboard Price Per/ Product Rs 100 (Quoted by dealer in Mumbai) Rs 50 Total Units required 30,000 (Launch of event—30 Locations) 30,000 (Launch of event—30 Locations) Total cost on the launch day 30,00,000 15,00,000 Contingency 27,000 VR boxes following the launch day TownHall. ( Since only 3 simultaneous conferences will be held after the launch day) NA Advantage Better Grip, Earphone space Provision, More comfortable, Little Cheaper, Use and Throw Disadvantage More Expensive compared to VR cardboard, Logistical Handling can be difficult as it needs to be reused. Not comfortable, No space provision for earphones
  9. 9. Exclusive media question answer round lasting for 30 mins Traditional press conference – Exclusive 30 min to Media
  10. 10. Questions from Hotline Open hotline for each conference for citizens to ask questions through calls – possible partnership with All India Radio and local radio channels Questions from Digital platforms 1. Questions collated through pre-event digital campaign 2. Live Questions through the use of Twitter Townhall Hashtag for questions during event Questions from Audience Collection of questions from the attendees through specially designed question cards given in the registration kit Moving beyond tradition: Live sourcing of questions during the event Exclusive media question answer round lasting for 30 mins Traditional press conference – Exclusive 30 min to Media Exclusive bytes the media from the leaders
  11. 11. Pre-event digital campaign
  12. 12. Pre-Event Digital Campaign Posts, Live Stream, Paid Advertisements Responsibility IPAC Central Timeline D-14 to the end of Campaign Registrations, Questions, Suggestions (Sub-Site) Banners, Posters, Hoardings Responsibility Party Timeline D-14 to D-0 Digital Branding Digital Campaign On-Ground Branding Use of digital media to conduct an online question collection exercise Launch of the subsite Registration for the Townhall begins Citizens Submit Questions (via the Subsite) D-10 to D-3 Top 3 questions will be answered by leaders in the Townhall Voting for selection of top questions Declaration of selected questions Push on Facebook Second Rung leadership posts on twitter with #tags D-3 to D-1 D-0
  13. 13. The Townhall minute to minute 03:00 PM to 04:30 PM Registrations and Collection of Questions sourced from attendees 04:30 PM to 05:00 PM Townhall begins – Report Card presentation on VR & LCD Registration Kits Agenda Schedule Notepad+Pen Booklet - all govt schemes and procedure to avail benefits
  14. 14. 05:00 PM to 05:30 PM Exclusive Media Questions Round 05:30 PM to 05:50 PM 30 minutes of exclusive questions for media Open House (Topic 1) Digital Questions Floor opens- Top 5 questions from audience Questions sourced from Social Media as pre- event buzz 05:50 PM to 06:10 PM Open House (Topic 2) Live Hotline Question Question from Live Hotline open to the entire state Floor opens- Top 5 questions from audience
  15. 15. 06:10 PM to 06:30 PM 06:30 PM to 06:50 PM Open House (Topic 3) Live Hashtag Questions Floor to be opened for the top 5 questions of the third topic Twitter Townhall - Questions sourced from Live Hashtag Questions running live One-on-one with journalists Leaders would give 2 minute exclusive one- on-ones to journalists from top media houses End of the Event
  16. 16. Second Rung leadership – Elected/Nominated Representatives + Post holders MPs State Presidents CM Spokes- person Union Ministers Natl Sec MLA Stage
  17. 17. G G G G 100 Aspirational Districts 100 Smart Cities Retrospective Analysis of PCs Central Schemes Aspirational districts ranking liste by the NITI Aayog Smart city ranking listed by the Govt. of India Retro-analysis — safe, favourable, battleground & difficult Cities with top 5 central government schemes implemented best Possible Scenario - Launch and Selecting Locations for Townhalls Opportunity for Govt to highlight the success in districts Opportunity for opp. to highlight failure of the scheme Opportunity to target PCs based on winnability Opportunity to highlight success or failure of top Govt schemes
  18. 18. Hazari Bag Begusarai Mamit Ribhoi Namsai Baksa Dhalai Kiphire Chandel Murshidabad West Sikkim Osmanabad Raichur Dahod Kochin Panjim Scenario 1 – Townhalls in Aspirational Districts Moga Chamba Dhaulpur Baramula Fatehpur Mewat Udham Singh Nagar Rajgarh Vizianagaram Khammam Ramanathapuram Rajnandgaon Rayagada
  19. 19. Jalandhar Dharamshala Jaipur Jammu Karnal Chandigarh New Delhi Navi Mumbai Ahmedabad Kochin Mangalore Diu Silvassa Bhopal Raipur Chennai Tirupati Kohima Murshidabad Hyderabad Bhubneshwar Varanasi Ranchi Bhagalpur Aizwal Pasighat Guwahati Shilliong Imphal Namchi Scenario 2 – Townhalls in Smart Cities
  20. 20. Udaipur Ajmer Jhalawar Nagaur Navpada Sambalpur Mayurbhanj Bhubaneshwar Scenario 3 – Townhalls in PCs based on Retrospective Analysis
  21. 21. Scenario 4 – Townhalls in Swachh Bharat Cities New Delhi Chandigarh Shimla Vadodara Mysore Navi Mumbai Surat Pune Ahmedabad Gandhinagar Navsari Bhopal Jabalpur Vishakhapatnam Tirupati Ujjain Indore Coimbatore Vijaywada Sagar Warangal Varanasi
  22. 22. Campaign Movement
  23. 23. Annexure
  24. 24. Pre – Event Preparation – (1/2) S.No Task Sub Task Responsibility Timeline 1 Venue Booking Shortlist Event Cities I-PAC Logistics Central D-40 Shortlist Prospective venues in each city I-PAC Logistics Central D-40 Book venues Party/I-PAC Central D-30 2 Vendor Selection Collateral production (Central/Region) I-PAC Logistics Central D-35 Collateral distribution (Region) I-PAC Logistics Central D-21 Shortlist and onboard vendors for Venue setup I-PAC Logistics Central D-14 3 Collateral Production Design Collaterals(Pamphlets) specific to each Town Hall I-PAC Central D-28 Collaterals production (Central/Region) I-PAC Logistics Central D-20 Transport to central hub(Party office) in major cities/villages I-PAC Logistics Central D-14 4 Stationary Branding Elements Design Event logo, theme and branding I-PAC Central D-28 Design and production of banners, posters, hoardings specific to each Town Hall I-PAC Central D-28 Design and Production/Sourcing of Phone booth elements : TV/Projector, Mobile, Posters I-PAC Central D-28 Transport to central hub(Party office) in major cities/villages I-PAC Logistics Central D-21 Pre-event Logistics
  25. 25. Pre – Event Preparation – (1/2) S.No Task Sub Task Responsibility Timeline 5 Mobile Branding Elements Renting Auto Mikes/Media Vans I-PAC Logistics Field D-21 6 Event Attendees Preparation of prospective list of attendees in each event city : Ex-Service Man, Professionals, CSO+NGOs, NAF Influencers, Celebrities I-PAC Central D-28 7 Development of Website Design and develop website to register for the event and submit questions I-PAC Central D-44 8 Digital Collateral Production Design and production of image and video creatives for digital promotion in next phase I-PAC Central D-28 Pre-event Logistics
  26. 26. Mobilisation S.No Stakeholders Sub Task Responsibility Timeline 1 General Public (300-350) Follow up with Registrants and confirm presence I-PAC Central D-7 2 Media (50-100) Calls to our media list in each city I-PAC Central D-7 3 Ex-Service Men (50) Call and Physical Invitation sent to identified personal I-PAC Central D-7 Confirm Presence 4 Professionals (150) (Education, Health, Law, Trade) Reachout to Organizations I-PAC Central D-7 Calls to our prospective list and physical invite Confirm Presence 5 Women (50) Reachout to Organizations I-PAC Central D-7 Calls to our prospective list of prominent women achievers Confirm Presence 6 CSO and NGOs (50) Onboard NGO/CSO and send internal mailers to their members I-PAC Central D-7 Confrim presence of Prominent members from each onboarded NGO 7 Students and PTA’s (200 & 100) Promotion in colleges through PTAs I-PAC Central D-7 Poster in College Notice Boards Pre-event Mobilisation

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