Future of Internet Retail - IRE 2011

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Presentation Explaining the Learnings for Indian Internet Retailers

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Future of Internet Retail - IRE 2011

  1. 1. Global Internet Retail Perspective
  2. 2. Index Iksula • Team and Services • Iksula Reach and Clients US Internet Retail ( Numbers and Industry Stage ) • Number’s ( Size and Growth ) • Value Proposition , Categories and Formats • Customers of Online Commerce • Key Trends Shaping Digital Commerce • Retail Mutates: Innovations Shaping Digital Commerce Indian Internet Retail ( Opportunities / Challenges Vs the US Internet Retail ) • Consumers : Value Proposition, Categories and Formats. • Digital Commerce Operations • Supply Food for Thought: Chicken or Egg? • Questions
  3. 3. •Samarjeet is a B. Tech in Electronics & Instrumentation and an MBA from GIM. •He has been with eBay www.ebay.in for 5 years and involved eCommerce marketing roles. Samarjeet in his last responsibility was heading marketing of eBay services to e-retail organizations. Samarjeet was also involved in setting up of one of India’s largest gifting portal www.tajonline.com. Samarjeet has experience in the technology side of e-businesses and has worked with California Software Labs www.cswl.com where he was involved in setting up their offshore practice. •Samarjeet as a Director at Iksula looks after Business Development, Organization Strategy & Development. His experience with Internet Business and human resources is very vital for managing outsourced projects Samarjeet Singh •DJ is a B.Tech from ISM Dhanbad and an MBA from IIM Kolkata •He is an experienced hand in internet businesses having worked across functions and projects . He has worked as General Manager Marketing & Sales in www.futurebazaar.com and as the Head of Category Mgmt in www.ebay.in. He also brings in consumer marketing experience having worked as a Product Manager and in Channel Sales in the consumer durables industry. •DJ as a Director at Iksula manages Operations. His understanding of client needs coupled with analytical skills goes a long way in providing great service, insights and value to our clients. D.J. Basumatari The Iksula Management Team Successful professionals with rich experience in the internet space Appendix – About Iksula
  4. 4. Iksula Services Focused on end to end solutions for online retailers Content Services (Structured Catalog, Images) Currently a Team of 40 Resources Technology Services (Web Design and Dev & Integration Currently a Team of 20 Resources Marketing & Analytics (SEO, SEM, Analytics) Currently a Team of 15 Resources Back Office Services (CS, order processing, accounting) Currently a Team of 15 Resources Iksula Appendix – About Iksula
  5. 5. Iksula Clients 2 years of operations, but clients across 6 countries • The largest retailer in India • 3 Internet Retailer Top 500 Clients • Across multiple industries – jewelry, home, technology, gifts and so on Appendix – About Iksula
  6. 6. Index Iksula • Team and Services • Iksula Reach and Clients US Internet Retail ( Numbers and Industry Stage ) • Number’s ( Size and Growth ) • Value Proposition , Categories and Formats • Customers of Online Commerce • Key Trends Shaping Digital Commerce • Retail Mutates: Innovations Shaping Digital Commerce Indian Internet Retail ( Opportunities / Challenges Vs the US Internet Retail ) • Consumers : Value Proposition, Categories and Formats. • Digital Commerce Operations • Supply Food for Thought: Chicken or Egg? • Questions
  7. 7. US Internet Retail: The Growth Story Number’s ( Size and Growth )
  8. 8. US Internet Retail: The Growth Story Number’s ( Size and Growth )
  9. 9. The Consumer Propositions Convenience Amazon Price Shopping.com, GroupOn, Hard to Find eBay Value Proposition , Categories and Formats
  10. 10. Convenience : The Consumer Proposition Convenience Books, Music, Movies,…. Sit @ Home and Get it Selection Deep Research Value Proposition , Categories and Formats
  11. 11. Hard to Find Antiques, Coins, Radio Controlled Toys …. C2C Commerce Cannot get it Anywhere Get it here Local became National with second hand goods Hard to Find: The Consumer Proposition Value Proposition , Categories and Formats
  12. 12. Inventory Clearance Discount Price Electronics, Computers, Price Discovery Auction, Volume Aggregation Price: The Consumer Proposition Value Proposition , Categories and Formats
  13. 13. Consumers and their Behavior Online Customers of Online Commerce
  14. 14. Consumers and their Expectations Key Trends Shaping Digital Commerce
  15. 15. Mobile the Next Driver of the Digital Penetration Key Trends Shaping Digital Commerce
  16. 16. Mobile the Next Driver of the Digital Penetration Key Trends Shaping Digital Commerce
  17. 17. Facebook on Mobile would further fuel the Mobile Adoption Key Trends Shaping Digital Commerce
  18. 18. Mobile Commerce is to watch for ….. Key Trends Shaping Digital Commerce
  19. 19. Mobile Commerce More Data Key Trends Shaping Digital Commerce
  20. 20. Social Media is the Key Key Trends Shaping Digital Commerce
  21. 21. Search Engine and their Relevance to internet Retail Key Trends Shaping Digital Commerce
  22. 22. Videos would be an important Product Content Driver Broadband Adoption will Drive Video or Multi-Media Content. Key Trends Shaping Digital Commerce
  23. 23. Web ( The Media ): Key Trends in US triggering commerce The mobile is here to stay and get serious about it Social Web is Big and would play a significant role in commerce Google is the way people find things accept it “Content is still the king” focus on the same Key Trends Shaping Digital Commerce
  24. 24. Index Iksula • Team and Services • Iksula Reach and Clients US Internet Retail ( Numbers and Industry Stage ) • Number’s ( Size and Growth ) • Value Proposition , Categories and Formats • Customers of Online Commerce • Key Trends Shaping Digital Commerce • Retail Mutates: Innovations Shaping Digital Commerce Indian Internet Retail ( Opportunities / Challenges Vs the US Internet Retail ) • Consumers : Value Proposition, Categories and Formats. • Digital Commerce Operations • Supply Food for Thought: Chicken or Egg? • Questions
  25. 25. Shopping Does not Change it Mutates
  26. 26. Sampling and Finding details about a product at a image and a click Sampling
  27. 27. Ease and Payments at a Click of a Button Sampling
  28. 28. Buy using a text Sampling
  29. 29. Buying as you think it in real world by watching in real world through digital eyes Retailing Experience
  30. 30. Buying as you think it in real world by watching in real world by Digital eyes ….. Retailing Experience
  31. 31. Using the digital platform to offer in-store experience Retailing Experience
  32. 32. Format Innovation Efficient Selling
  33. 33. How Service Retailing can use Digital …….. Efficient Selling
  34. 34. Buying with Approval, Kaisa Lag raha hain? Instant Show and Tell
  35. 35. What do my friends like? Peer Acceptance is Key in Shopping Process. Isn't it …. Instant Show and Tell
  36. 36. Buy with Approval of Friends and Family Instant Show and Tell
  37. 37. Showoff and Share the inherent Needs post shopping, Digital is here …. Instant Show and Tell
  38. 38. Share your buys and it becomes a recommendation within groups Instant Show and Tell
  39. 39. Group buying behavior as we do it Collaboration
  40. 40. Pay as a Group for Gifts and more… Collaboration
  41. 41. Buy by Designing yourself, does it remind you of Carpenter Collaboration
  42. 42. Key Learning's •Consumer, Consumer, Consumer, Consumer •Digital platforms are not only for transaction management but all the pre and post sales requirements •Retailers should explore digital platforms to engage with their customers
  43. 43. Index Iksula • Team and Services • Iksula Reach and Clients US Internet Retail ( Numbers and Industry Stage ) • Number’s ( Size and Growth ) • Value Proposition , Categories and Formats • Customers of Online Commerce • Key Trends Shaping Digital Commerce • Retail Mutates: Innovations Shaping Digital Commerce Indian Internet Retail ( Opportunities / Challenges Vs the US Internet Retail ) • Consumers : Value Proposition, Categories and Formats. • Digital Commerce Operations • Supply Food for Thought: Chicken or Egg? • Questions
  44. 44. Key Components of Digital Retailing The Indian Challenges / Opportunities Content Online Marketing Supplier, Manufacturer OR Retailer Consumers Web ( The Media ) Technology Back-office & Customer Service 3 214 Services
  45. 45. Indian Digital Commerce Consumer Value Proposition and Categories: Significantly Underserved Convenience Future Bazaar ???? Price Snap Deals Consumer Electronics, Lifestyle Hard to Find eBay. In Antiques, Music Instruments …
  46. 46. Indian Digital Commerce Consumer: Expand the Reach by adding Mobile commerce and more Its Half the Nation ( Mobile Users ) Vs 5% Using the Internet Through Desktops The Choice is simple especially keeping with the cost of smart phones dropping
  47. 47. Key Components of Digital Retailing Operations Content Online MarketingTechnology Back-office & Customer Service 3 214
  48. 48. Reach out to customers on all touch points: You anyway have limited ones…….. E Commerce Marketing Channels Social Marketing SEO / SEM Selling on Online Marketplaces Feeds to Comparison Shopping Sites e-Newsletter / e-Mailer Banner Ads Online Marketing
  49. 49. Digital Technology to be focused on reach Technology Content Focus on Content, What else does consumer come to you for? •Robust Vs Reach: Ideally Both if one then “Reach” •Do not Forget Mobile •Retailers should explore digital platforms to engage with their customers rather then a transaction medium only. Ensure Social Tools Integration like Facebook, Blogs, Forums … •Where is the Content??? •Content is must as customers Research, Compare and Purchase • Post Purchase Content Reduces Customer distance and leads to retained and a repeat customers •Don't forget Video
  50. 50. Is Indian Story about Internet Penetration or Lack of Applications or Content ? Supplier, Manufacturer OR Retailer •Where are the Products? •Where are the Formats? •Where is the Service? Believe in it and Invest for Future it will Happen and would change the way retailing forever
  51. 51. Is Indian Story about Internet Penetration or Lack of Applications or Content ? Supplier, Manufacturer OR Retailer •Where are the Products? •Where are the Formats? •Where is the Service? Believe in it and Invest for Future it will Happen and would change the way retailing forever
  52. 52. Chicken or the Egg? Supply First Or Buyers First
  53. 53. Iksula Contacts Samarjeet Singh Director Email: samar@iksula.com Appendix – About Iksula

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