Typography can make or break a design, but there are big differences between what makes jaw-dropping type offline from what makes great type online? In this presentation, Samantha will evaluate interesting offline lettering and discuss how you can translate those principles and leverage CSS3, @font-face, and new font-as-service web apps to create engaging online typographic experiences.
Presentation By Samantha Warren
Senior Designer at
This is an
inspirational talk on
type & lettering
* If you are looking for practical talk on CSS & fonts:
5pm Tomorow in Ballroom F
If you are looking for a talk on the Future of web
* fonts: 9:30am tomorrow in Ballroom B
My Name is
Senior Web Designer at Phase2 Technology
just outside of Washington DC in Alexandria, VA
I am on the board of the Art Directors Club of
* Washington DC
I teach Typography, Graphic, & Web Design at the
* Center for Digital Imaging Arts at Boston U.
* I am obsessed with the upper-case Rs
* This presentation was designed using Semilla by
Alejandro Paul & League Gothic by the League of
* You can ﬁnd me blogging about design & type at
BadAssIdeas.com & I love talking type on twitter
adjective - to be "stoked" is to
be completely and intensely
enthusiastic, exhilarated, or
excited about something.
On the web
Freedom is still found
Evaluate the situation
* Are there technical or brand requirements
What are the needs of the majority of targeted users?
* provided by the client?
* What is the predominant OS & browser of the targeted user?
* Is the site content heavy?
* Do users need to select the text?
* Does consistency across browsers matter to this client?
* Does the client have a budget for fonts?
How will the user digest the information?
In the site hierarchy, what type of information
needs to be most legible?
They work & render type consistently over
most major browsers except for windows
users with ClearType disabled.
Have set pricing structures
* Only includes offered fonts
* Flashes when loading