Topic: Using CRM for Great Customer Service
So what is the key to retain customers? You may say the product or quality but the one thing that your
customer will remember is how you made them feel. The one thing that will stand out is great customer
service which is the key to retaining customers and building new customers.
But it’s not always easy in providing a great service due to reasons like; shortage of manpower during
busy hours and also due to ever increasing demands, expectations of the customer and also due to market
In order to provide great customer service is making sure your employees use your CRM system
effectively to help meet customer demands and expectations.
Here are some tips for your CRM users.
Training the CRM users
To able to serve your customers better, your employees should know how to use the CRM system. Proper
training should be given so that your customer and prospect customer’s queries are handled effectively.
Training can be provided in different ways like online training, e-learning, classroom training, by expert
internal or external trainers. The trainee should know why, what and how they are doing, so that the
customers benefits from it.
Staff should be able to make huge executive decisions. This is not easy but if your staff knows the nitty
gritty of the corporate strategy and the road map you need to take to achieve those high level goals, often
they take right decisions. This includes steps taken towards giving excellent customer service. Therefore,
your steps taken should be flexible enough for any improvement suggestions provided by your employees
and it should be implemented easily and quickly.
Makes work easier
If your customer or prospect customer has asked your employee something, they need to respond them
promptly by owing the task. They customer can make a request or a complaint through various channels
like email, phone, live chat etc. So, irrespective of which method of inbound request/complaint, your staff
needs to keep the customers updated with status of the complaint/request quickly. Even if there is no
progress of the request you need to update the status.
Things to-do list
It is necessary to note down instead on relying on your memory for things to do because It is too easy to
forget things in our day-to-day lives. It is important to have a to-do list in CRM, you can see the
upcoming tasks and reminders in a task. The CRM user will come to know the work that needs to be done
in a task. One can also help other staff in resolving a complaint with the help of multi assignment of a
task. By doing this every complaint/request will be handled efficiently and the customer will feel valued.
If you serve well and keep your customers happy they will keep coming back to you and be your
customers forever. But the bottom line is never let your customer down, this can be achieved by all the
things mentioned in the above points.
If customer or prospect customer is interested in your product he may have many queries which needs to
be answered. Most likely questions should be answered in FAQs section. It should be documented and
published in your website or any other medium where they can view it. This will lessen the burden on
your staff and you can concentrate on other important things in your business. These FAQs can also act as
a guide for your staff in helping and understanding the CRM system.
The bottom line is to never to let a customer down, and you can do this by providing great customer
service - and your CRM system should facilitate this for you. Great service is what customers expect, and
it will help you build long-lasting relationships that will help your business grow.
About us: We are SalesFundaa CRM software service provider in India. We have developed and
designed a user friendly software which can boost your sales & marketing activities.
Contact us for a free demo. Call: +91-9235353535. To know more visit: https://www.salesfundaa.com/