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SmithFinalPracticumPoster (1)

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SmithFinalPracticumPoster (1)

  1. 1. Introduction Results ObjectivesMethods Discussion Recommendations/Further Study Acknowledgements . 1.  National Conference of State Legislatures. (2015, February 3). State Policies on Sex Education in Schools. 2.  Owusu-Edusei K, et al. The estimated direct medical cost of selected sexually transmitted infections in the United States, 2008. Sex Transm Dis 2013; 40(3): pp. 197-201 3.  Pew Research Center. (2013, December 27). Mobile Technology Fact Sheet from http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet 4.  World Health Organization. (2003). Adherence to Long-Term Therapies - Evidence for Action: Annexes: Annex I – Behavioral mechanisms explaining adherence: 4 Models. 5.  Berglas NF et al., A Rights-Based Approach to Sexuality Education: Conceptualization, Clarification and Challenges, Perspectives on Sexual and Reproductive Health, 2014, 46(2):63-72 6.  Witte, K., & Allen, M. (2000). A Meta-Analysis Of Fear Appeals: Implications For Effective Public Health Campaigns. Health Education & Behavior, 27(5), 591-615 7.  Beymer, M., Weiss, R., Bolan, R., Rudy, E., Bourque, L., Rodriguez, J., & Morisky, D. (2014). Sex on demand: Geosocial networking phone apps and risk of sexually transmitted infections among a cross-sectional sample of men who have sex with men in Los Angeles county. Sexually Transmitted Infections, 7(90), 567-572. doi:10.1136/sextrans-2013-051494 BOINK! is a new sexual health and safety application that can be accessed by anyone with a smartphone. Sex education across the United States in not uniform and there are severe consequences when public health does not have effective and widespread interventions. Only 44% of states require that sex education is taught in schools, and 34% of states require that if sex education is taught in schools, the information must be medically accurate1. The implications of this lack of accurate sex education are seen in the reported cases of Sexually Transmitted Infections (STI’s) and unplanned pregnancies. The $16 billion associated with the medical costs of having an STI and the $21 billion cost attributable to unintended pregnancies illustrates the need for the promotion of these sexual health and safety tools and education2. BOINK! addresses the sexual health and safety needs of target populations. Topics covered in this application include a variety of topics such as gender, anatomy, contraception, STI prevention, dating safety, among many others. These topics can be accessed by the nearly 64 million diverse Americans that each own a smartphone3. 1. Review and update content and resources included in the application 2. Research for and create comprehensive lists of more than 100 sexual health resources 3. Assist with designing an effective method for reaching target populations 4. Utilize public health promotion skills to develop and implement strategic marketing plans •  Public health messages that promote the self-efficacy of an individual have more successful outcomes than fear- appraisal campaigns.6 • Sexual health and safety education must include more than the simple messages typically found in the public health response. • Technology grows faster than public health can respond to the associated issues and risks. The use of dating applications that employ geo-locaters to identify the closest consenting individual is helping STI rates to skyrocket in pockets of metropolitan areas as these dating applications increase in popularity. 7 Public Health must address these sexual health needs through a medium the at-risk population is familiar with. • The private market has the advantage of not having to wait for an abundance of scientific evidence confirming efficacy to begin to employ new strategies to public health issues. This project has the potential to impact millions of people who may or may not have access to reliable and accurate information. For further expansion and improvement, project developers should engage in audience testing to improve message acceptance by the target population. Developers should continue to upload new information and update older resources to reflect current scientific and medical knowledge. Public health researchers should continue to study how mobile application technology can impact public health issues and provide guidelines to its future uses. • The target population is sexually active Americans ages 16-50. • Researched assigned topics through mediums such as the CDC, CDPH, PubMed, PsychInfo, and related databases. • Incorporate the Information, Motivation, and Behavior change (IMB) model when creating content to help build the self efficacy of the user to help the user react appropriately to real-life situations described in BOINK!.4 • Completed content was submitted for review and finalized during weekly Skype meetings with preceptors. Coded Content User Interface Sample Content There’s An App For That: The new wave of sex education Samantha Smith1, Francisco Ramirez MPH2, Elise Schuster MPH3 1. University of California, Davis, 2. United Nations, 3. The Door 1. Preceptors: Francisco Ramirez, MPH and Elise Shuster, MPH 2. Faculty Advisor: Diana Cassady, DrPH 3. UC Davis Program Director: Stephen McCurdy, M.D., MPH 4. Additional Acknowledgements: Thomas Farver, M.S., Ph.D., Ellen Gold, Ph.D., Lorena Garcia, MPH, Ph.D. 5. UC Davis Master of Public Health Program Students and Staff I created content with the rights-based sexuality curriculum as the foundation in addition to the IMB model.5 Content included a wide range of topics covering sexual health and safety, and personal health and safety. Once the content was finalized it was sent to the computer developer to begin the process of coding the content in the application. Source: The Alan Guttmacher InstituteSource: The Centers for Disease Control and Prevention 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100% White African-Americans Hispanic 18-29 30-49 50-64 65+ Less than $30,000 $30,000 - $49,000 $50,000 - $74,999 $75,000+ Race/ EthnicityAgegroup Household Income Smartphone Ownership in the United States Percentage of Smartphone Ownership

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