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Card sorting for humanities - UX Homegrown

How to develop and understand how your users perceive your brand personality using a traditional user experience research methodology.

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Card sorting for humanities - UX Homegrown

  1. 1. @SamanthaRyNZ Card sorting for humanities How to develop and understand how your users perceive your brand personality using a traditional user experience research methodology.
  2. 2. Expectations Reality @SamanthaRyNZ
  3. 3. @SamanthaRyNZ
  4. 4. @SamanthaRyNZ
  5. 5. Closed categories: Optimal Workshop is Optimal Workshop is not Optimal Workshop is (top 5) Not sure Not applicable @SamanthaRyNZ
  6. 6. How important are the Optimal Workshop apps to your professional toolbox? @SamanthaRyNZ
  7. 7. Why did you choose Optimal Workshop? Were there any alternatives considered? @SamanthaRyNZ
  8. 8. If Optimal Workshop were a person, could you tell me what sort of a personality they would have?
  9. 9. 500 paid customers were sent the study 113 abandonments 252 completed the study @SamanthaRyNZ
  10. 10. @SamanthaRyNZ
  11. 11. @SamanthaRyNZ
  12. 12. Optimal Workshop is: (Top 5) Intuitive Approachable Scientific Current Clever @SamanthaRyNZ
  13. 13. OPTIMAL WORKSHOP IS NOT: Ordinary, Complex, Glamorous, Basic. NOT SURE: Secure, Idealistic, Cutting-edge, Futuristic, Budding. NOT APPLICABLE: Wide-eyed, Quiet, Momentous, And Graceful. @SamanthaRyNZ
  14. 14. Around half of these customers rated Optimal Workshop’s tools as very or extremely important in their professional toolbox. The top reasons that they chose Optimal Workshop were: • Ease of use and efficiency • Value for money • Quality and clarity of analysis @SamanthaRyNZ
  15. 15. If Optimal Workshop were a person, what sort of personality would they have? @SamanthaRyNZ
  16. 16. Professor Grey • Approachable • Clever • Current • Intuitive • Scientific @SamanthaRyNZ
  17. 17. @SamanthaRyNZ

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