card = which category each card was placed into the most often categories = how many times a card was sorted into each given category results M = shows the highest and lowest agreement between card placement
Popular Placement Matrix = Attempts to propose the most popular groups based on placement score
and then we analysed this data
Card sorting for humanities - UX Homegrown
Card sorting for humanities
How to develop and understand how your users
perceive your brand personality using a traditional
user experience research methodology.
Optimal Workshop is: (Top 5)
OPTIMAL WORKSHOP IS NOT:
Ordinary, Complex, Glamorous, Basic.
Secure, Idealistic, Cutting-edge, Futuristic, Budding.
Wide-eyed, Quiet, Momentous, And Graceful.
Around half of these customers rated Optimal
Workshop’s tools as very or extremely important in
their professional toolbox.
The top reasons that they chose Optimal Workshop were:
• Ease of use and efficiency
• Value for money
• Quality and clarity of analysis
If Optimal Workshop were a
person, what sort of personality
would they have?